RePut.ai Company Profile

Background

RePut.ai, founded in April 2024 by Anuj Bishnoi, Rohit Mahatma, and Amit, is a Bengaluru-based B2B SaaS platform dedicated to revolutionizing supply chain management. The company's mission is to empower businesses to validate, market, and scale their sustainability efforts by providing actionable insights for tracking and reducing carbon emissions, driving recycling initiatives, and transitioning towards a circular economy. By integrating advanced technologies, RePut.ai aims to deliver unparalleled traceability and accountability across various industries, including fashion, food, and mining.

Key Strategic Focus

RePut.ai's strategic focus centers on enhancing supply chain transparency and sustainability. The company specializes in offering solutions that enable businesses to:

• Track Product Procurement: Monitor the journey of products from origin to destination.

• Gauge Real-Time Analytics: Access up-to-date data for informed decision-making.

• Monitor Supplier Watchlists: Keep track of supplier performance and compliance.

• Measure Carbon Emissions: Assess and reduce environmental impact throughout the supply chain.

• Promote Recycling Initiatives: Facilitate responsible recycling practices.

By focusing on these areas, RePut.ai aims to assist businesses in achieving their sustainability objectives and promoting a circular economy.

Financials and Funding

In January 2025, RePut.ai secured approximately $1 million (INR 8.6 crore) in a pre-seed funding round led by GrowthCap Ventures. The round also saw participation from notable angel investors, including:

• Vipul Parekh: Co-founder of BigBasket.

• Abhijeet Kumar: Founder of TableSprint.

• Vishal Jain: Partner at Deloitte India.

The funds are intended to enhance RePut.ai's technology stack, expand its global footprint, and recruit additional talent to support its growth objectives.

Technological Platform and Innovation

RePut.ai distinguishes itself through the integration of advanced technologies into its platform:

• Artificial Intelligence (AI): Utilized for real-time analytics and predictive insights.

• Blockchain: Ensures data integrity and transparency across the supply chain.

• Digital Product Passports (DPPs): Provide detailed product information to enhance traceability.

• Predictive Analytics: Facilitate proactive decision-making by forecasting potential supply chain disruptions.

These technologies collectively offer businesses unparalleled visibility and control over their supply chains, enabling them to meet sustainability goals effectively.

Leadership Team

RePut.ai's leadership comprises seasoned professionals with diverse backgrounds:

• Anuj Bishnoi: Co-founder and CEO. Previously co-founded Morning Cart, which was acquired by Tata's BigBasket.

• Rohit Mahatma: Co-founder and CTO. An alumnus of the Indian Institute of Management (IIM) with experience in multiple business exits.

• Amit: Co-founder. Also an IIM alumnus with a track record of successful business ventures.

Their combined expertise positions RePut.ai to effectively address complex supply chain challenges.

Competitor Profile

Market Insights and Dynamics

The supply chain management industry is experiencing significant growth, driven by increasing demand for transparency, efficiency, and sustainability. The integration of AI and blockchain technologies is becoming a standard to address these needs.

Competitor Analysis

RePut.ai operates in a competitive landscape with several key players:

• Llamasoft: Offers AI-driven supply chain analytics and optimization solutions.

• Elementum: Provides real-time supply chain orchestration platforms.

• ClearMetal: Specializes in predictive logistics and supply chain visibility.

These competitors focus on enhancing supply chain efficiency and transparency through technological innovations.

Strategic Collaborations and Partnerships

RePut.ai has attracted investment from industry leaders, including:

• GrowthCap Ventures: Led the pre-seed funding round, bringing deep industry knowledge and expertise.

• Vipul Parekh: Co-founder of BigBasket, providing valuable insights into large-scale supply chain operations.

These collaborations are expected to accelerate RePut.ai's growth and innovation capacity.

Operational Insights

RePut.ai's strategic positioning emphasizes:

• Sustainability Focus: Addressing the growing demand for environmentally responsible supply chain practices.

• Technological Integration: Leveraging AI and blockchain to provide comprehensive supply chain solutions.

• Industry Versatility: Serving multiple sectors, including fashion, food, and mining, to diversify its market presence.

These factors contribute to RePut.ai's distinct competitive advantages in the market.

Strategic Opportunities and Future Directions

Looking ahead, RePut.ai plans to:

• Enhance Technology Stack: Invest in advanced AI and blockchain capabilities to improve platform offerings.

• Global Expansion: Extend its market reach beyond India to serve international clients.

• Talent Acquisition: Recruit skilled professionals to support technological and operational growth.

By capitalizing on these opportunities, RePut.ai aims to solidify its position as a leader in sustainable supply chain management solutions.

Contact Information

• Website: www.reput.ai

• LinkedIn: RePut.ai LinkedIn Profile

• Twitter: @RePut_ai

For further inquiries, please visit the company's official website or social media profiles.