Rescripted Company Profile

Background

Founded in 2020, Rescripted is a pioneering global media platform dedicated to holistic women's health, guiding individuals from their first period through menopause. The company's mission is to empower women by providing comprehensive, expert-driven content and resources that address various aspects of women's health, including fertility, pregnancy, menstrual health, sexual health, and conditions like PCOS, endometriosis, and Hashimoto's disease. Rescripted aims to equip women with the knowledge and tools necessary to confidently navigate their health journeys, ensuring they become the experts in their own well-being.

Key Strategic Focus

Rescripted's strategic focus centers on delivering accessible, reliable, and comprehensive health information to women worldwide. The company specializes in creating expert-reviewed content that covers a wide range of topics pertinent to women's health. By leveraging digital platforms, Rescripted ensures that its resources are easily accessible, fostering a supportive community where women can find guidance and support. The primary markets targeted include individuals seeking information on fertility treatments, menstrual health, and overall wellness.

Financials and Funding

Since its inception, Rescripted has successfully secured funding to support its growth and development:

January 2020: Participated in an accelerator/incubator program, raising $120,000.

July 2021: Completed a seed funding round.

December 2022: Secured an additional $1 million in a seed funding round.

These funds have been instrumental in expanding the company's content offerings, enhancing technological platforms, and broadening its reach to a global audience.

Technological Platform and Innovation

Rescripted distinguishes itself through its robust digital platform, which integrates various technologies to enhance user experience and content delivery. Key technological components include:

Analytics Tools: Utilization of Facebook Pixel, Hotjar, and Google Analytics to monitor user engagement and optimize content strategies.

E-commerce Capabilities: Implementation of cart functionality to facilitate the purchase of health-related products and services.

Interactive Features: Incorporation of JavaScript libraries like Chart.js and Slick to create dynamic and engaging content presentations.

Progressive Web Application (PWA): Development of a PWA to ensure seamless access across different devices and platforms.

These technological innovations enable Rescripted to provide a personalized and interactive experience for its users, setting it apart in the women's health industry.

Leadership Team

Rescripted's leadership comprises experienced professionals dedicated to advancing women's health:

Abby Mercado: Co-Founder and Chief Executive Officer. Abby brings a background in venture capital investment and software solutions, driving the company's strategic vision and growth.

Peregrin Marshall: Co-Founder and Chief Technology Officer. Peregrin oversees the technological development and innovation of the platform, ensuring a seamless user experience.

Kristyn Hodgdon: Co-Founder, Chief Creative Officer, and Chief Community Officer. Kristyn leads content creation and community engagement, fostering a supportive environment for users.

Competitor Profile

Market Insights and Dynamics

The women's health and fertility information market is experiencing significant growth, driven by increased awareness and demand for reliable health information. The global women's health market is projected to reach substantial figures, with digital health platforms playing a pivotal role in this expansion.

Competitor Analysis

Rescripted operates in a competitive landscape with several notable players:

FertilityOutLoud.com: Offers guidance and resources for individuals navigating fertility challenges, with approximately 28.1K visits as of October 2024.

Remembryo.com: Provides evidence-based information on IVF treatments, attracting around 8.4K visits in the same period.

GunjanIVFWorld.com: An IVF center in Delhi with a high fertility rate, recording about 7.1K visits.

CooperGenomics.com: Specializes in genetic testing services related to fertility, with 9.9K visits.

NovaIVF.com: A fertility clinic offering various treatments, garnering 11.3K visits.

These competitors focus on specific aspects of fertility and women's health, whereas Rescripted offers a more holistic approach, covering a broader spectrum of topics and services.

Strategic Collaborations and Partnerships

Rescripted has established significant partnerships to enhance its offerings:

CCRM Fertility: Collaborated to launch the #FertilityCovered badge, allowing organizations to display their commitment to fertility benefits.

Donor Egg Bank USA: Teamed up to provide comprehensive information on egg donation processes and expectations.

Seed: Partnered to share insights on how probiotics can alleviate period symptoms.

These collaborations strengthen Rescripted's market position and expand its capabilities in providing diverse and reliable health information.

Operational Insights

Rescripted's strategic considerations include:

Comprehensive Content: Offering a wide range of topics beyond fertility, addressing overall women's health and wellness.

User-Centric Technology: Developing a fully digital and interactive platform to enhance user engagement and satisfaction.

Community Building: Fostering a supportive community where users can share experiences and receive guidance.

These differentiators position Rescripted as a leader in holistic women's health information.

Strategic Opportunities and Future Directions

Looking ahead, Rescripted aims to:

Expand Content Offerings: Introduce new topics and resources to address emerging health concerns and interests.

Enhance Technological Capabilities: Invest in advanced technologies to improve user experience and content delivery.

Broaden Global Reach: Increase accessibility to a wider international audience through localization and strategic partnerships.

By leveraging its current strengths and focusing on these opportunities, Rescripted is well-positioned to achieve its future objectives in the women's health sector.