Rescue | The Behavior Change Agency: Company Profile

Background

Overview

Rescue | The Behavior Change Agency is a full-service marketing agency dedicated to promoting healthy behaviors through strategic, evidence-based campaigns. Founded in 2001, the company has been at the forefront of social marketing, focusing on public health initiatives that drive positive change. Operating as a 100% employee-owned company and a Certified B Corporation, Rescue emphasizes its commitment to social responsibility and community impact.

Mission and Vision

Rescue's mission is to make healthy behaviors easier and more appealing for everyone. The agency envisions a world where marketing serves as a force for good, creating positive social change and improving public health outcomes.

Primary Area of Focus

The agency specializes in behavior change marketing, addressing a wide range of public health issues, including tobacco use, obesity, substance and alcohol prevention, and the promotion of exercise, healthy eating, early childhood development, and after-school programs. Their campaigns primarily target diverse teen (13-17), young adult (18-26), and adult (18+) populations in both rural and urban settings.

Industry Significance

As a pioneer in the field of social marketing, Rescue has developed and implemented over 175 campaigns across more than 25 states and provinces, collaborating with government agencies, non-profits, and healthcare organizations. Their work has been recognized with various awards, including the ANA Multicultural Excellence Award and a 2017 Shorty Social Good Finalist.

Key Strategic Focus

Core Objectives

Rescue aims to create impactful behavior change campaigns that lead to measurable improvements in public health. Their strategic focus includes:

Research and Strategy: Conducting comprehensive research to inform campaign development and ensure cultural relevance.

Creative Development: Designing innovative and engaging content that resonates with target audiences.

Media Planning and Buying: Utilizing both traditional and digital media channels to maximize campaign reach and effectiveness.

Policy Change and Advocacy: Supporting initiatives that lead to systemic changes in public health policies.

Youth Engagement: Implementing programs that actively involve young people in promoting healthy behaviors.

Specific Areas of Specialization

Rescue specializes in:

Tobacco Prevention: Developing campaigns to reduce tobacco use among teens and young adults.

Obesity Prevention: Promoting healthy eating and physical activity to combat obesity.

Substance and Alcohol Prevention: Educating communities about the risks associated with substance and alcohol use.

Healthy Living Promotion: Encouraging behaviors that lead to overall well-being, such as exercise and balanced nutrition.

Key Technologies Utilized

While specific technologies are not detailed, Rescue employs a range of tools and platforms to support their campaigns, including:

Data Analytics: To assess campaign effectiveness and inform strategy.

Digital Media Platforms: For content distribution and audience engagement.

Creative Software: To design compelling visuals and multimedia content.

Primary Markets or Conditions Targeted

Rescue's campaigns primarily target:

Adolescents and Young Adults: Focusing on teens (13-17) and young adults (18-26) to instill healthy habits early.

Diverse Populations: Ensuring cultural relevance and inclusivity in campaign messaging.

Rural and Urban Communities: Addressing the unique challenges and opportunities in different settings.

Financials and Funding

Funding History

As a privately held, employee-owned company, Rescue has not publicly disclosed detailed funding information. Their financial growth is supported by revenue generated from their campaigns and strategic partnerships.

Total Funds Raised

Specific figures regarding total funds raised are not publicly available.

Notable Investors

As an employee-owned company, Rescue's stakeholders are its employees, with no external investors publicly disclosed.

Intended Utilization of Capital

Capital is primarily utilized for:

Campaign Development: Funding research, creative development, and media placement.

Operational Expansion: Supporting the growth of their team and infrastructure.

Community Engagement: Investing in programs that involve and benefit the communities they serve.

Pipeline Development

Key Pipeline Candidates

Rescue's pipeline consists of ongoing and upcoming campaigns targeting various public health issues, including:

Tobacco Prevention: Initiatives aimed at reducing tobacco use among teens and young adults.

Obesity Prevention: Programs promoting healthy eating and physical activity.

Substance and Alcohol Prevention: Educational campaigns addressing the risks of substance and alcohol use.

Stages of Clinical Trials or Product Development

As a marketing agency, Rescue does not engage in clinical trials or product development but focuses on the strategic and creative aspects of campaign execution.

Target Conditions

The agency addresses a range of public health issues, including:

Tobacco Use: Reducing smoking rates among youth and young adults.

Obesity: Encouraging healthy lifestyle choices to combat obesity.

Substance and Alcohol Use: Preventing misuse and promoting informed choices.

Relevant Timelines for Anticipated Milestones

Campaign timelines vary based on project scope and objectives, with some initiatives spanning several months to a year.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, Rescue utilizes a combination of in-house developed tools and third-party platforms to enhance campaign effectiveness.

Significant Scientific Methods

Rescue employs evidence-based strategies, including:

Behavioral Science: To understand and influence health behaviors.

Data Analytics: For measuring campaign impact and informing future strategies.

Youth Engagement Techniques: To ensure campaigns resonate with younger audiences.

AI-Driven Capabilities

While specific AI applications are not disclosed, Rescue likely leverages AI for:

Audience Segmentation: Identifying and targeting specific demographics.

Content Personalization: Tailoring messages to individual preferences.

Predictive Analytics: Forecasting campaign outcomes and optimizing strategies.

Leadership Team

Executive Profiles

Kristin Carroll: CEO

Kristin has been with Rescue since 2001, leading the agency with a focus on strategic growth and client relations.

Jeffrey Jordan: President & Executive Creative Director

As a founder, Jeffrey has been instrumental in shaping Rescue's creative vision and campaign strategies.

Connor Lynch: EVP, Managing Director

Connor oversees operations and ensures the agency's projects align with client objectives and timelines.

Michelle Bellon: Executive Vice President, Strategy, Research, and Implementation

Michelle leads the strategic planning and research departments, driving the agency's data-informed approach.

Krysten Isaac: Vice President

Krysten manages client accounts and fosters partnerships to expand Rescue's impact.

Leadership Changes

Recent Appointments

Specific details regarding recent leadership changes are not publicly available.

Competitor Profile

Market Insights and Dynamics

The market for behavior change marketing is growing, with increasing demand for public health initiatives that address issues like tobacco use, obesity, and substance abuse. Agencies specializing in social marketing are well-positioned to capitalize on this trend.

Competitor Analysis

Key competitors include: