Reshift Company Market Research Report
Company Overview
Name: Reshift Digital BV
Mission: Reshift connects imagination, content creation, software production, and data analysis to reach 8 million people each month. Their goal is to help people make informed buying decisions, get inspired, or learn.
Founded: 2013
Key People:
- Raimon Gort: Founder & Director
- Raymond Ullers: Concept & Strategy Manager
- Enno de Graaf: Head of Video
- Bob Timroff: Digital Creative
Headquarters: Nijverheidsweg 18, 2031 CP Haarlem, Netherlands
Number of Employees: 51-200 employees
Revenue: No information is available
What is the Company Known For:
- Leading content and media production in the Netherlands.
- Specializing in consumer electronics, e-bikes, photography, gaming, and tech.
- Well-known brands like Kieskeurig.nl, Zoom.nl, Computer Idea, Computer!Totaal, Tips & Tricks, MacWorld, PCM, Power Unlimited, and Media Totaal.
Products
What Products Do They Offer:
- Media and content creation
- Digital marketing
- Ecommerce
- Price comparison
- Online and offline events
- Data analysis
- Branded content
- Lead generation
- Customized events
Key Features of Each Product:
Compare:
- Platforms: Kieskeurig.nl, BesteProduct.nl, Wasmachines.nl
- High-Level Description: These sites provide independent test reports, consumer reviews, and reliable price and product information.
- Key Features:
- Household appliances reviews
- Consumer electronics insights
- E-bike tests
Tech Publications:
- High-Level Description: Reshift publishes four print magazines, numerous tech websites, and multiple specials each year.
- Key Features:
- Up-to-date tech news
- Comprehensive reviews and insights
- Expert recommendations
IT Communities:
- High-Level Description: Reshift connects managers, developers, architects, innovators, and educational professionals to foster professional growth.
- Key Features:
- Community and networking events
- Webinars and video libraries
- Custom events and lead generation
Games:
- High-Level Description: Provides gaming content through Power Unlimited, Gamer.nl, and InsideGamer.nl.
- Key Features:
- In-depth game reviews and previews
- Engaging vlogs and livestreams
- Presence at major game events
Photography:
- High-Level Description: Focuses on the field of photography through Zoom.nl, SHUTR.photo, and the Zoom Academy.
- Key Features:
- Online photography courses
- Community-building events
- High-end cultural content
Education:
- High-Level Description: Bridging the gap between education and the professional world.
- Key Features:
- Student and teacher engagement
- Educational events and networking
- Industry insights and resources
Recent Developments
What Are the Recent Developments in the Company:
- Established a specialized full-service media agency, Reshift Creative Studios, focusing on strategy, execution, advertising, analytics, and cross-media content production.
- Initiated various campaigns including Kieskeurig.nl E-bike Duurtest, Nikon Talent Video, and projects involving Google, Samsung, and Microsoft.
What Are the New Products Launched:
- Zoom Academy Pro: A new platform offering interactive photography courses.
- Kieskeurig E-bike Duurtest: Comprehensive and consumer-driven e-bike tests.
What Are the New Features Added to Existing Products:
- Zoom Academy Pro: Additional features like personal portfolio reviews, live workshops, and an extensive library of preset collections for software like Lightroom.
- Kieskeurig.nl: Enhanced focus on electric vehicle (EV) testing and publishing detailed consumer-driven reports.
Any New Partnerships:
- Collaborated with brands like Google, Samsung, Microsoft, Panasonic, Acer, LG, and Huawei for enhanced content and consumer engagement campaigns.
- Organizing and promoting key events in collaboration with these brands, such as product launches, detailed comparison campaigns, and educational workshops.
Reshift has successfully leveraged its expertise in media content production and community engagement to create a diverse range of services and products, fostering significant partnerships and continuous growth in their specialized content domains.
