Response Media Company Profile

Background

Overview:
Response Media is a full-service digital and direct marketing agency specializing in data-driven customer acquisition and personalized email marketing. Established in 1979, the company has over four decades of experience in delivering measurable growth in customer acquisition, loyalty, and return on investment (ROI). Response Media collaborates with leading global brands, including Coca-Cola, Procter & Gamble, Disney, Mead Johnson Nutrition, Synovus Bank, Ipsos, Express, WhiteWave Foods, Comcast, and ConAgra Foods.

Mission and Vision:
The company's mission is to engineer valuable relationships between brands and customers by leveraging the power of data, digital media, and customer relationship management (CRM). Response Media aims to transform data into actionable insights, helping clients maximize ROI and build lasting customer relationships.

Key Strategic Focus

Core Objectives:
Response Media focuses on integrating data-driven strategies with performance-based media, marketing automation, and behavioral email marketing to deliver measurable growth in customer acquisition, loyalty, and ROI.

Areas of Specialization:

Customer Acquisition and Lead Generation: Utilizing data-led models to identify specific target audience segments and deploying multi-tactic acquisition programs tailored to clients' recruitment objectives.

Personalized Email Marketing: Crafting personalized and relevant email marketing campaigns to enhance customer engagement and retention.

Data Analytics and Behavioral Science: Employing advanced analytics solutions and behavioral science insights to optimize the entire customer journey and drive profitable brand growth at scale.

Key Technologies Utilized:
Response Media employs a range of technologies to support its services, including:

Google Analytics: For website traffic analysis and performance measurement.

HubSpot Chat and Pardot: For marketing automation and customer engagement.

Google Tag Manager: For efficient management of website tags and tracking codes.

Primary Markets Targeted:
Response Media serves a diverse range of industries, including consumer packaged goods (CPG), healthcare, financial services, and retail. The company collaborates with both B2B and B2C clients to enhance their digital marketing strategies and customer engagement efforts.

Financials and Funding

Revenue:
As of January 2025, Response Media's annual revenue is estimated to be $7.5 million.

Funding History:
Response Media has raised a total of $1.1 million in funding over two rounds.

Technological Platform and Innovation

Proprietary Technologies:
Response Media has developed a proprietary approach known as the EDGE Process, which combines data-led insights with a customer-centric focus rooted in behavioral science. This process optimizes the entire customer journey, accelerating adoption and driving profitable brand growth at scale.

Significant Scientific Methods:
The company employs advanced analytics solutions, interactive dashboards, and sophisticated models to uncover actionable insights. These tools enhance sales, improve customer retention, and cultivate brand advocacy through data-led strategies.

Leadership Team

Key Executives:

Angela Braiden: Chief Executive Officer

Alvin Glay: Chief Strategy Officer

Ryan Tuttle: Chief Operating Officer

Martin Fleischmann: Chief Client Officer

Professional Backgrounds and Contributions:

Angela Braiden: As CEO, Angela leads the company's strategic direction and overall operations, leveraging her extensive experience in digital marketing and business development.

Alvin Glay: Promoted to Chief Strategy Officer in October 2023, Alvin brings a wealth of experience in data-led strategies and has been instrumental in developing innovative marketing solutions for clients.

Ryan Tuttle: Appointed as Chief Operating Officer in December 2019, Ryan oversees the company's operational functions, ensuring efficiency and effectiveness in service delivery.

Martin Fleischmann: Joining as Chief Client Officer in June 2019, Martin focuses on enhancing client relationships and ensuring the delivery of high-quality services tailored to client needs.

Leadership Changes

In October 2023, Response Media promoted Dr. Alvin Glay to the position of Chief Strategy Officer. This promotion reflects the company's commitment to strengthening its strategic capabilities and innovation in data-led marketing solutions.

Competitor Profile

Market Insights and Dynamics:
The digital marketing and advertising industry is highly competitive, with numerous agencies offering a range of services from customer acquisition to data analytics. The market is characterized by rapid technological advancements and evolving consumer behaviors, necessitating continuous innovation and adaptation by service providers.

Competitor Analysis:
Response Media faces competition from several notable companies in the digital marketing space, including:

Dash Hudson: Specializes in visual marketing software, offering solutions for social media management and analytics.

SmartSites: A full-service digital agency providing website design, SEO, and PPC services.

CIENCE: Offers managed services for outbound sales, including research and sales development resources.

SmartBug Media: Provides inbound marketing, sales enablement, and web development services.

Belkins: Focuses on B2B lead generation and appointment setting services.

These competitors offer a range of services that overlap with Response Media's offerings, making differentiation through proprietary technologies and personalized client services crucial.

Strategic Collaborations and Partnerships

Response Media has established significant partnerships to enhance its service offerings and market position. Notably, the company collaborated with Ipsos, a global leader in market research, to develop hyper-targeted consumer panel acquisition strategies. This partnership resulted in a 162% increase in panel composition and quality, a 63% reduction in cost per interview, and a 25%+ increase in panelist recruitment volume.

Operational Insights

Strategic Considerations:
In relation to major competitors, Response Media emphasizes its data-led strategies and proprietary EDGE Process to differentiate itself in the market. The company's focus on integrating behavioral science insights with advanced analytics positions it uniquely to deliver personalized and effective marketing solutions.

Distinct Competitive Advantages:

Proprietary EDGE Process: Combines data-led insights with a customer-centric focus rooted in behavioral science.

Long-Term Client Relationships: An average client tenure of six years, reflecting trust and sustained success.

Comprehensive Service Offering: From customer acquisition to personalized email marketing and data analytics.

Strategic Opportunities and Future Directions

Response Media is poised to capitalize on the growing demand for data-driven marketing solutions. By continuing to innovate its proprietary technologies and expanding its service offerings, the company aims to strengthen its market position and deliver enhanced value to clients. Future directions include further integration of artificial intelligence and machine learning into marketing strategies, as well as expanding partnerships to diversify its client base.

Contact Information

Website:
https://www.responsemedia.com/

LinkedIn:
Response Media LinkedIn Profile

Headquarters:
3155 Medlock Bridge Rd, Atlanta, GA 30071, United States