Rest Super, formally known as the Retail Employees Superannuation Trust, is an Australian industry superannuation fund established in 1988. As of March 2025, it manages over $93 billion in assets and serves approximately 2 million members, making it one of Australia's largest superannuation funds.
Mission and Vision
Rest Super is dedicated to providing competitive long-term performance and low fees, returning profits to members rather than shareholders. The fund emphasizes the importance of quality sleep for overall well-being, aiming to empower members to achieve restful nights.
Core Values
- Be Empathetic: Understand and exceed the expectations of those they engage with.
- Be Disruptive: Challenge the status quo to discover innovative solutions.
- Be Agile: Act swiftly and decisively to create exceptional products.
- Be Kind: Treat employees, partners, customers, and the planet with respect to create a positive impact.
Key Strategic Focus
Rest Super focuses on delivering high-quality sleep products that enhance sleep quality through advanced technologies. Their product line includes comforters, sheets, and pillows designed with features like heat dissipation, moisture-wicking, and antimicrobial properties. The primary market includes individuals seeking improved sleep quality through innovative bedding solutions.
Financials and Funding
As of March 2025, Rest Super manages over $93 billion in assets. The fund operates on a profit-to-member model, ensuring that profits are returned to members rather than shareholders.
Technological Platform and Innovation
Rest Super differentiates itself through proprietary technologies focused on enhancing sleep quality. Their products incorporate advanced materials and scientific methodologies, such as heat dissipation and moisture-wicking fabrics, to create a customized sleeping experience.
Leadership Team
- Vicki Doyle: Chief Executive Officer. Under her leadership, Rest Super has focused on delivering competitive long-term performance and low fees to its members.
Competitor Profile
- Owlet Baby Care: Specializes in baby monitoring devices.
- Kinsa: Develops smart thermometers and health tracking applications.
- Sproutling: Offers wearable baby monitors.
- Bellabeat: Provides health tracking devices for women.
Rest Super ranks second in CEO Score on Comparably among its competitors.
Strategic Collaborations and Partnerships
Rest Super collaborates with various partners to enhance its product offerings and market reach. These partnerships focus on integrating advanced technologies into their products and expanding their customer base.
Operational Insights
Rest Super's strategic considerations include maintaining a strong market position through continuous innovation and focusing on customer satisfaction. Their distinct competitive advantage lies in their commitment to quality and the integration of advanced technologies into their products.
Strategic Opportunities and Future Directions
Rest Super aims to expand its product line and explore new markets by leveraging its current strengths in technology and customer-centric approach. Future directions include developing new products that address various aspects of sleep quality and wellness.
Contact Information
- Website: rest.com.au
- LinkedIn: Rest Super LinkedIn
Rest Super continues to focus on delivering high-quality sleep products and services, emphasizing innovation and customer satisfaction.
