Restoration 1 Company Profile

Background

Founded in 2008, Restoration 1 is a leading provider of property restoration services, specializing in water, fire, smoke, and mold damage remediation. The company operates through a vast network of certified and insured franchise locations across the United States and Canada, delivering 24/7 emergency services to both residential and commercial clients. Restoration 1 is committed to restoring properties to their pre-damage condition with a focus on customer satisfaction and high-quality service.

Key Strategic Focus

Restoration 1's strategic focus centers on expanding its franchise network to provide comprehensive restoration services nationwide. The company emphasizes rapid response times, advanced restoration techniques, and exceptional customer service. By offering a diverse range of services—including water extraction, mold remediation, fire damage restoration, and storm recovery—Restoration 1 aims to be the go-to solution for property owners facing unexpected disasters.

Financials and Funding

As of May 2025, Restoration 1's annual revenue is estimated to be in the range of $10 million to $50 million. The company has experienced significant growth, with a 16% increase in employee count over the past year, totaling approximately 509 employees. In April 2020, Restoration 1 was acquired by MPK Equity Partners, a move aimed at elevating the brand to the next level and providing additional resources for expansion and development.

Technological Platform and Innovation

Restoration 1 leverages modern technologies to enhance its service delivery and operational efficiency. The company's tech stack includes tools such as Prebid, Google Conversion Tracking, Font Awesome, jQuery, Modernizr, Gravity Forms, Apache HTTP Server, and Facebook integrations. These technologies support various aspects of the business, from online customer engagement to backend operations, ensuring a seamless experience for clients and franchisees alike.

Leadership Team

Sherry Rose: Chief Executive Officer of Stellar Brands (parent company of Restoration 1). Appointed in early 2023, Sherry brings extensive experience in franchising and is responsible for overseeing the strategic direction of Restoration 1 and other entities within Stellar Brands.

Tom Gissler: President of Restoration 1. Appointed in late 2022, Tom has a strong background in franchise operations and is focused on leading the brand's strategic initiatives and growth.

Competitor Profile

Market Insights and Dynamics

The property restoration industry is experiencing steady growth, driven by factors such as aging infrastructure, increased weather-related events, and heightened awareness of mold and water damage issues. The global restoration industry is valued at approximately $210 billion, with an estimated annual growth rate of 5%.

Competitor Analysis

Restoration 1 faces competition from several key players in the industry:

SERVPRO: Founded in 1967 and headquartered in Gallatin, Tennessee, SERVPRO offers similar restoration services and generates significantly higher revenue compared to Restoration 1.

PuroClean: Established in 2001 and based in Tamarac, Florida, PuroClean operates in the commercial cleaning services industry and has a larger workforce than Restoration 1.

Rainbow International: Founded in 1981 and headquartered in Waco, Texas, Rainbow International provides restoration services and has a substantial number of employees, positioning it as a strong competitor.

Strategic Collaborations and Partnerships

Restoration 1 has been recognized as a Weather-Ready Nation Ambassador by the National Weather Service, highlighting its commitment to disaster preparedness and response. Additionally, the acquisition by MPK Equity Partners in April 2020 has provided strategic resources to enhance the brand's growth and service capabilities.

Operational Insights

Restoration 1's franchise model allows for rapid expansion and localized service delivery, enabling the company to effectively compete in various markets. The emphasis on customer satisfaction, 24/7 availability, and a comprehensive range of services positions Restoration 1 as a reliable choice for property restoration needs.

Strategic Opportunities and Future Directions

Restoration 1 aims to continue expanding its franchise network, with a goal of becoming the leading restoration entity in the country within the next five to seven years. The company plans to leverage its strong brand reputation, comprehensive training programs, and strategic partnerships to achieve this objective.