retailnext

Background

RetailNext, established in 2007 and headquartered in Campbell, California, is a pioneer in delivering e-commerce-style analytics to brick-and-mortar retailers. The company's mission is to enhance the in-store shopping experience by providing real-time insights into customer behavior, enabling retailers to optimize operations and drive sales. Serving over 450 brands across more than 90 countries, RetailNext has become a significant player in the retail analytics industry.

Key Strategic Focus

RetailNext specializes in in-store analytics, utilizing a combination of video analytics, Wi-Fi detection, and on-shelf sensors to collect and analyze data. The company's core objectives include improving shopper engagement, optimizing store layouts, and enhancing operational efficiency. By integrating data from various sources, such as point-of-sale systems and staffing schedules, RetailNext provides comprehensive insights that help retailers adapt to changing market conditions and consumer behaviors.

Financials and Funding

RetailNext has secured substantial funding to support its growth and innovation initiatives. In May 2021, the company announced a $42 million growth capital financing with Colbeck Capital Management, positioning it for continued acceleration in implementing retail data infrastructure. This investment followed a record first quarter in 2021, reflecting strong performance and confidence in the company's future prospects. To date, RetailNext has raised a total of $226 million in funding.

Pipeline Development

RetailNext continually enhances its product offerings to meet the evolving needs of retailers. In January 2025, the company launched Traffic 3.0, the latest iteration of its platform, designed to provide more accurate and actionable insights into store traffic patterns. Additionally, RetailNext is developing a retail vertical IoT platform aimed at bringing advanced analytics capabilities to physical stores, further solidifying its position as an industry leader.

Technological Platform and Innovation

RetailNext's technological platform is distinguished by its proprietary solutions and innovative methodologies:

• Aurora Sensor: A patented all-in-one sensor that integrates high-definition video, Wi-Fi, and Bluetooth capabilities, enabling comprehensive data collection from a single device.

• Traffic 2.0 Software: Utilizes data from the Aurora sensor to monitor store foot traffic, generating real-time insights, reports, and dashboards that assist retailers in making informed decisions.

• Optimization Dashboard: Allows retailers to analyze and predict customer traffic, facilitating optimal staff scheduling and resource allocation.

These technologies leverage advanced machine learning algorithms to process vast amounts of data, providing retailers with actionable insights to enhance the shopper experience and operational efficiency.

Leadership Team

RetailNext's leadership comprises experienced professionals with diverse backgrounds:

• Alexei Agratchev: Co-Founder and Chief Executive Officer, bringing extensive experience in retail analytics and a vision for transforming in-store experiences.

• Marlie Liu: Co-Founder and Chief Operating Officer, overseeing operational strategies and ensuring the seamless execution of company initiatives.

• Jason Luther: Chief Technology Officer, leading the development and implementation of RetailNext's technological innovations.

• Sergio Gutierrez: Chief Revenue Officer, responsible for driving revenue growth and expanding the company's market presence.

• Andrew Lubeck: Head of Finance, managing the company's financial operations and strategic financial planning.

Leadership Changes

In January 2025, RetailNext appointed Russ Fleischer as General Partner, joining the company's board alongside Battery Ventures representatives. This strategic addition aims to leverage Fleischer's expertise to further drive RetailNext's growth and innovation.

Competitor Profile

Market Insights and Dynamics

The retail analytics market is experiencing significant growth, with projections estimating it will reach approximately $684.12 billion by 2030, growing at a compound annual growth rate (CAGR) of 13.2% from 2022 to 2030. This expansion is driven by retailers' increasing need to understand customer behavior and optimize in-store experiences.

Competitor Analysis

RetailNext operates in a competitive landscape alongside several key players:

• ShopperTrak: Specializes in foot traffic analytics, reporting $200 million in revenue in 2022.

• Aislelabs: Offers Wi-Fi-based analytics solutions, focusing on customer engagement and marketing strategies.

• Trax Retail: Provides computer vision solutions for retail, enabling shelf monitoring and inventory management.

These competitors emphasize the importance of differentiation through unique product features and advanced analytics capabilities.

Strategic Collaborations and Partnerships

RetailNext has engaged in several strategic partnerships to enhance its offerings:

• Ipsos Retail Performance Acquisition: In November 2022, RetailNext acquired UK-based Ipsos Retail Performance, expanding its presence in the UK and European markets and integrating advanced footfall-tracking capabilities.

• Partnership with Raydiant: In April 2021, RetailNext partnered with Raydiant, an experience management platform, to automate occupancy tracking for retailers, enhancing in-store safety and efficiency.

• Collaboration with pass_by: In May 2023, RetailNext partnered with pass_by, an AI-powered geospatial insights platform, integrating Aurora sensors with pass_by’s predictive software to provide deeper insights into customer behavior.

Operational Insights

RetailNext's strategic considerations include:

• Differentiation through Technology: By offering proprietary technologies like the Aurora sensor and advanced analytics platforms, RetailNext sets itself apart from competitors.

• Global Expansion: The acquisition of Ipsos Retail Performance and partnerships with international companies demonstrate RetailNext's commitment to expanding its global footprint.

• Customer Retention Strategies: Implementing loyalty programs and personalized engagement models has resulted in a 30% improvement in client retention rates, highlighting the company's focus on long-term customer relationships.

Strategic Opportunities and Future Directions

RetailNext's strategic roadmap includes:

• Advancement in AI and Machine Learning: Continuing to develop AI-driven analytics to provide deeper insights into customer behavior and store performance.

• Expansion into Emerging Markets: Targeting growth in emerging markets to capitalize on the increasing demand for retail analytics solutions.

• Enhancement of Product Offerings: Investing in research and development to introduce new features and capabilities that address evolving retailer needs.

Contact Information

• LinkedIn: RetailNext

• Twitter: RetailNext