Rewards Bunny Company Profile

Background

Overview

Founded in 2021 and headquartered in Singapore, Rewards Bunny is a pioneering platform that integrates Web2, Web3, and real-world activities to offer users instant cryptocurrency rewards for everyday actions such as shopping, browsing, gaming, and completing quests. The platform also provides advertisers and projects with AI-powered, privacy-first analytics to execute high-return-on-investment campaigns.

Mission and Vision

Rewards Bunny aims to bridge the gap between traditional Web2 experiences and the emerging Web3 ecosystem by creating a seamless and rewarding user experience. The company's vision is to empower users to earn cryptocurrency effortlessly through their daily activities while offering advertisers precise targeting and valuable insights.

Industry Significance

Operating at the intersection of blockchain technology, digital advertising, and consumer engagement, Rewards Bunny addresses the growing demand for innovative reward systems that leverage cryptocurrency. By unifying various digital experiences, the platform contributes to the mainstream adoption of Web3 technologies.

Key Strategic Focus

Core Objectives

User Empowerment: Enable users to earn cryptocurrency rewards through everyday actions, enhancing financial inclusivity.

Advertiser Support: Provide advertisers with AI-driven analytics for targeted, high-ROI campaigns.

Ecosystem Integration: Bridge Web2, Web3, and real-world activities to create a cohesive user experience.

Areas of Specialization

Data and Analytics: Utilize AI to analyze user behavior and provide actionable insights.

Reward Systems: Offer flexible reward options, including cryptocurrency and USD, to cater to diverse user preferences.

Cross-Platform Engagement: Develop a Telegram Mini App, browser extension, web app, and mobile SDK to capture a wide range of user activities.

Key Technologies Utilized

Blockchain: Implement cryptocurrency transactions for transparent and secure reward distribution.

Artificial Intelligence: Employ AI algorithms for user behavior analysis and targeted advertising.

Mobile Development: Create user-friendly applications across multiple platforms to maximize engagement.

Primary Markets Targeted

E-commerce: Partner with online retailers to offer cashback and rewards.

Gaming: Integrate reward systems within gaming platforms to enhance user engagement.

Digital Advertising: Provide advertisers with tools for precise audience targeting and campaign optimization.

Financials and Funding

Funding History

Rewards Bunny has secured funding from LvlUp Ventures, with the latest seed round closing on August 22, 2025.

Total Funds Raised

Specific details regarding the total funds raised are not publicly disclosed.

Notable Investors

LvlUp Ventures: A venture firm dedicated to supporting early-stage blockchain companies.

Utilization of Capital

The raised capital is intended to enhance platform development, expand user acquisition efforts, and strengthen strategic partnerships to drive growth and innovation.

Pipeline Development

Key Pipeline Candidates

Rewards Bunny is actively developing partnerships with over 450 e-commerce platforms, including major retailers like AliExpress, Agoda, ASOS, Booking.com, Bosch, and Klook, to offer users a wide range of cashback opportunities.

Stages of Development

Platform Expansion: Integrating additional retailers and service providers to broaden the reward ecosystem.

Feature Enhancement: Developing advanced AI analytics and personalized reward mechanisms.

User Engagement: Implementing gamification strategies to increase user participation and retention.

Target Conditions

The platform aims to address the need for seamless integration between traditional online shopping experiences and the emerging Web3 ecosystem, providing users with tangible benefits and advertisers with effective marketing tools.

Anticipated Milestones

Retailer Integration: Onboarding additional major retailers to expand the reward network.

User Growth: Achieving significant increases in active users and transaction volumes.

Technological Advancements: Deploying enhanced AI capabilities for more precise user targeting and reward optimization.

Technological Platform and Innovation

Proprietary Technologies

Adaptive Elastic Tax Token: An innovative token on the Binance Smart Chain that adjusts tax rates based on community needs and market trends, ensuring flexibility and responsiveness.

Significant Scientific Methods

AI-Scored Wallet Graphs: Utilize artificial intelligence to analyze user wallet data, enabling advertisers to target high-intent audiences effectively.

Privacy-Preserving Segments: Employ AI to create user segments that respect privacy while providing valuable insights for targeted advertising.

AI-Driven Capabilities

Predictive Analytics: Leverage AI to forecast user behavior and optimize reward strategies.

Personalized Recommendations: Use machine learning algorithms to offer tailored rewards and offers to users, enhancing engagement and satisfaction.

Leadership Team

Executive Profiles

Jacky Goh – CEO and Co-Founder

Professional Background: Former CTO and Co-Founder of DinoMao, a real-time claw machine game, and WhaleSave, a tech company offering cashback to gamers for in-app purchases.

Key Contributions: Led the development and strategic direction of Rewards Bunny, focusing on integrating blockchain technology with consumer rewards.

Ivaylo Yovkov – COO and Co-Founder

Professional Background: Over six years of experience as a professional web designer, specializing in UI/UX design, with a strong background in marketing and fintech projects.

Key Contributions: Oversees operations and marketing strategies, driving user acquisition and engagement through innovative design and targeted campaigns.

Competitor Profile

Market Insights and Dynamics

The market for cryptocurrency-based rewards platforms is rapidly evolving, with increasing interest from both consumers and advertisers seeking innovative ways to engage with digital currencies. The integration of AI and blockchain technologies is a key trend, offering enhanced personalization and security.

Competitor Analysis

ZEBEDEE: Partners with Rewards Bunny to offer Bitcoin rewards for online shopping, expanding the utility of cryptocurrency in everyday transactions.

Rakuten: A major player in the cashback space, offering users rewards for online shopping through affiliate partnerships.

Swagbucks: Provides users with rewards for completing surveys, watching videos, and shopping online, operating in a similar reward-based model.

Strategic Collaborations and Partnerships

ZEBEDEE Partnership: Introduces Bitcoin-rewarded shopping, allowing users to earn cryptocurrency with every purchase.

Aurex Collaboration: Integrates AI-driven decision layers to enhance reward systems and user engagement.

BoBe Integration: Offers real trading activity rewards, enabling users to earn through actual trading actions.

Operational Insights

Strategic Considerations

Rewards Bunny differentiates itself by combining cryptocurrency rewards with everyday activities, leveraging AI for personalized user experiences, and maintaining a strong focus on privacy and data security. This approach positions the company to effectively compete in the rapidly growing market for digital rewards platforms.

Strategic Opportunities and Future Directions

Roadmap and Expansion Plans

Platform Enhancement: Continuing to develop and refine the platform to offer a seamless user experience across all devices and services.

Market Expansion: Exploring new geographic markets and additional partnerships to broaden the user base and reward offerings.

Technological Innovation: Investing in advanced AI and blockchain technologies to stay at the forefront of the industry and provide cutting-edge solutions to users and advertisers.