Rexit Berhad Company Profile

Background

Overview

Rexit Berhad, established in 1998 and listed on the ACE Market of Bursa Malaysia Securities Berhad since November 2005, specializes in delivering Software as a Service (SaaS) solutions tailored for the general insurance, Takaful, unit trust, and financial services industries. The company's deep understanding of industry processes and its ability to integrate technological advancements have positioned it as a preferred solutions partner.

Mission and Vision

Mission: Fostering innovation in technology and nurturing global leaders from Malaysia to the world.

Vision: To be the number one leader in trusted global digital solutions.

Core Values

Rexit upholds the core values encapsulated in the acronym #TWG2C2P:

Teamwork: Collaborating effectively to achieve goals despite personal conflicts.

Willingness to Learn & Teach: Maintaining a hunger for knowledge and generosity in sharing it.

Gratefulness & Thankfulness: Practicing honesty and appreciation for what one has.

Communication: Using appropriate language and being receptive to others' opinions.

Creativity: Thinking outside the box to engage customers.

Passion: Being committed, responsible, efficient, and disciplined in work.

Positivity: Maintaining a positive attitude towards clients and colleagues.

Key Strategic Focus

Core Objectives

Rexit aims to drive digital transformation and operational efficiency for its clients by providing comprehensive SaaS solutions that address both front-end marketing and sales functions, as well as back-end operations and management requirements.

Areas of Specialization

Insurance Solutions: Offering web-based platforms that support the entire spectrum of insurance processes, from external sales and marketing to internal operations.

Commission Management: Providing solutions that enable organizations to manage complex compensation structures with accuracy and efficiency.

Takaful Solutions: Delivering portals that offer a range of Takaful products and functionalities to meet the needs of agents and Takaful companies.

AI Solutions: Empowering insurers, agents, and partners with next-generation automation and intelligence through advanced Generative AI and agentic frameworks.

National Health Services Solutions: Offering a free Takaful income assistance scheme by the Government of Malaysia to provide protection for eligible individuals.

Unit Trust Solutions: Facilitating seamless and automated submission and processing of unit trust applications and redemptions.

Key Technologies Utilized

Rexit leverages advanced technologies, including AI-driven solutions, to enhance automation, intelligence, and efficiency across its platforms.

Primary Markets Targeted

The company primarily serves the general insurance, Takaful, unit trust, and broader financial services sectors in Malaysia, Hong Kong, China, and internationally.

Financials and Funding

Funding History

Rexit Berhad is a publicly listed entity on the ACE Market of Bursa Malaysia Securities Berhad, providing it with access to capital markets and enhancing corporate visibility.

Recent Financial Performance

Revenue: In the fiscal year ending December 31, 2024, Rexit reported a revenue of RM32.19 million, reflecting a 0.37% increase from the previous year.

Net Profit: The net profit for the same period was RM11.0 million, marking a 20.9% year-over-year increase.

Market Capitalization

As of January 12, 2026, Rexit Berhad's market capitalization stood at RM97.87 million, with a price-to-earnings (P/E) ratio of 12.51.

Pipeline Development

Key Projects and Milestones

Rexit has been recognized for its strong financial performance and governance, receiving The Edge Malaysia Centurion Club Award for Highest Return on Equity Over Three Years in the Technology sector for 2022 and 2024.

Technological Platform and Innovation

Proprietary Technologies

e-Cover Suite: A web-based solution that allows insurance agents to transact for multiple principals using a common interface.

InfoGuardian Work Management Suite: An integrated workflow, case management, and document management system designed for financial institutions, legal firms, and property valuers.

Significant Scientific Methods

Rexit employs advanced Generative AI and agentic frameworks to enhance automation and intelligence across its platforms.

Leadership Team

Key Executives

Choon Lee: Chief Executive Officer

Yong Yong Qun: Chief Financial Officer

Chin Tan: Chief Operating Officer

Leadership Changes

In April 2025, Rexit appointed Yong Yong Qun as the new Chief Financial Officer following the retirement of the former CFO.

Competitor Profile

Market Insights and Dynamics

The market for SaaS solutions in the insurance and financial services sectors is competitive, with companies striving to offer innovative and efficient solutions to meet the evolving needs of the industry.

Competitor Analysis

Rexit faces competition from various established players and emerging companies in the market, including:

ReSource Pro: Provides insurance policy and claim management solutions.

Socotra: Offers cloud-based solutions for insurance policy management and underwriting.

FintechOS: Provides an AI-based software suite for banking and insurance sectors.

EIS Group: Offers cloud-based policy management and underwriting solutions for insurance.

Riskcovry: Provides a platform for digital insurance distribution and management.

Strategic Collaborations and Partnerships

Rexit has been appointed by the Federation of Investment Managers Malaysia (FIMM), with the approval of the Malaysia Employees Provident Fund (EPF), as the third-party administrator for electronic submissions by FIMM's member companies to the EPF. The application, known as the e-Pelaburan Pilihan Ahli (e-PPA) system, is an industry platform for the submission of unit trust applications and redemptions, which are paid electronically using the EPF member’s fund.

Operational Insights

Strategic Considerations

Rexit's strategic focus on providing comprehensive SaaS solutions positions it to effectively compete in the market by addressing both front-end and back-end operational needs of insurance and financial services companies.

Competitive Advantages

Rexit's deep industry knowledge, commitment to technological innovation, and comprehensive service offerings provide it with distinct competitive advantages in the market.

Strategic Opportunities and Future Directions

Growth Opportunities

Rexit continues to explore opportunities for expansion, particularly in the integration of advanced technologies such as AI and automation, to enhance its service offerings and meet the evolving needs of the financial services sector.

Future Business Directions

The company is focused on fostering innovation in technology and nurturing global leaders from Malaysia to the world, aiming to be the number one leader in trusted global digital solutions.