RIA Advisors Company Profile

Background

Overview

RIA Advisors, operating under the name Clarity Financial, LLC, is a Houston-based registered investment advisor (RIA) firm established in 2009. The firm specializes in fee-based investment advisory services, managing investment advisory accounts, and providing comprehensive financial planning services. As of December 31, 2024, RIA Advisors managed approximately $1.53 billion in client assets.

Mission and Vision

RIA Advisors is dedicated to assisting clients in achieving their unique financial objectives by offering personalized, objective, and comprehensive financial guidance. The firm's mission is to help clients make informed financial decisions based on fundamental truths, avoiding media bias and conflicts of interest.

Primary Area of Focus

The firm focuses on providing tailored investment management and financial planning services to a diverse clientele, including individuals, families, business clients, and institutions. Their services encompass asset management, retirement planning, estate planning, and risk management.

Industry Significance

As a registered investment advisor, RIA Advisors adheres to fiduciary standards, ensuring that client interests are prioritized. The firm operates within the financial services industry, offering services that are crucial for wealth management and financial planning. Their commitment to personalized and objective financial advice positions them as a significant player in the RIA sector.

Key Strategic Focus

Core Objectives

RIA Advisors aims to build, preserve, and protect clients' wealth by providing customized financial strategies that align with individual goals and risk tolerances. The firm emphasizes a holistic approach to financial planning, integrating various aspects of clients' financial lives to achieve optimal outcomes.

Specific Areas of Specialization

Investment Management: Developing and managing diversified portfolios tailored to clients' financial goals and risk profiles.

Financial Planning: Offering comprehensive services, including budgeting, investment planning, risk analysis, income tax planning, and estate planning.

Retirement Planning: Assisting clients in preparing for retirement through strategic planning and investment management.

Risk Management: Identifying and mitigating financial risks to protect clients' assets and income streams.

Key Technologies Utilized

RIA Advisors leverages advanced technological tools to enhance the efficiency, security, and accuracy of their services. This includes cutting-edge portfolio management software and secure client portals, enabling real-time insights and streamlined processes.

Primary Markets or Conditions Targeted

The firm serves a broad range of clients, including individuals, families, business clients, and institutions. They cater to various financial situations, from young professionals seeking to establish financial strategies to high-net-worth individuals requiring comprehensive wealth management solutions.

Financials and Funding

Funding History

RIA Advisors operates as a privately held firm and has not publicly disclosed specific details regarding its funding history or capital structure. The firm manages approximately $1.53 billion in client assets as of December 31, 2024.

Total Funds Raised

Specific information regarding the total funds raised by RIA Advisors is not publicly available.

Notable Investors

As a privately held firm, RIA Advisors has not publicly disclosed information about its investors.

Intended Utilization of Capital

While specific details on the utilization of capital are not publicly disclosed, RIA Advisors focuses on enhancing its technological infrastructure, expanding its service offerings, and maintaining a client-centric approach to financial planning and investment management.

Pipeline Development

RIA Advisors does not publicly disclose specific pipeline candidates or timelines for anticipated milestones. The firm maintains a focus on delivering personalized financial strategies and services to its clients.

Technological Platform and Innovation

Proprietary Technologies

RIA Advisors utilizes proprietary portfolio management software and secure client portals to provide real-time insights and streamline financial planning processes. These tools are designed to enhance the efficiency, security, and accuracy of their services.

Significant Scientific Methods

The firm employs a combination of fundamental and technical analysis, value investing, and modern portfolio theory in its investment strategies. This approach aims to manage risk and avoid permanent declines in clients' investments.

AI-Driven Capabilities

Specific details regarding AI-driven capabilities utilized by RIA Advisors are not publicly disclosed.

Leadership Team

Connie Mack – President/Founder, AIF®, AAMS®, CRPS®

Connie Mack serves as the President and Founder of RIA Advisors. With extensive experience in the financial services industry, he is dedicated to providing clients with objective and comprehensive financial guidance.

Lance Roberts – Chief Investment Strategist

Lance Roberts is the Chief Investment Strategist at RIA Advisors, responsible for developing and implementing investment strategies that align with clients' financial goals and risk profiles.

Richard Rosso – Director of Financial Planning, MS, CFP®, CIMA®, CEPA®, TPCP®

Richard Rosso serves as the Director of Financial Planning, overseeing the firm's financial planning services and ensuring they meet the diverse needs of clients.

Danny Ratliff – Senior Financial Advisor, CFP®, ChFC®

Danny Ratliff is a Senior Financial Advisor at RIA Advisors, providing personalized financial advice and planning services to clients.

Competitor Profile

Market Insights and Dynamics

The Registered Investment Advisor (RIA) industry is characterized by a diverse range of firms offering personalized financial services. The market is experiencing consolidation through mergers and acquisitions, with larger firms expanding their reach and capabilities. This dynamic environment presents both opportunities and challenges for firms like RIA Advisors.

Competitor Analysis

Key competitors in the RIA space include:

Hightower Advisors: A Chicago-based firm managing over $130 billion in assets, offering comprehensive wealth management services.

Cresset: A multi-family office and private investment firm managing approximately $65 billion in assets, providing wealth management services to high-net-worth clients.

Betterment: A New York-based financial advisory company offering digital investment, retirement, and cash management services, managing over $56 billion in assets as of 2025.

Strategic Collaborations and Partnerships

Specific details regarding RIA Advisors' strategic collaborations and partnerships are not publicly disclosed.

Operational Insights

RIA Advisors differentiates itself through a client-focused approach, emphasizing personalized financial planning and investment management. The firm's commitment to acting as a fiduciary and providing objective advice positions it favorably in the competitive RIA landscape.

Strategic Opportunities and Future Directions

RIA Advisors has opportunities to expand its market presence by leveraging its technological infrastructure and personalized service model. By focusing on client education and maintaining a strong fiduciary standard, the firm can continue to attract and retain clients seeking comprehensive financial guidance.