Company Profile: Rich & Royal - Peter Stupp Design Mode GmbH

Background

Rich & Royal, operated by Peter Stupp Design Mode GmbH, is a German fashion brand specializing in contemporary women's apparel. Founded in 2006 by brothers Patrick and Denis Stupp, the brand emerged from their family's longstanding involvement in the fashion industry. Their father, Peter Stupp, established the company in 1986 in Freiberg am Neckar, near Stuttgart. Rich & Royal aims to dress confident, trend-conscious women with high-quality, stylish clothing that seamlessly blends modern trends with timeless elegance.

Key Strategic Focus

Rich & Royal's strategic focus centers on delivering premium women's fashion that is both accessible and trend-forward. The brand emphasizes:

• High-Quality Materials and Craftsmanship: Utilizing superior fabrics primarily sourced from France and Italy, ensuring durability and comfort.

• Sustainable Production: Committing to environmentally friendly practices by producing the majority of their collections in Europe, particularly in Italy and Portugal, and aiming to use at least 90% sustainable materials in upcoming years.

• Trend-Conscious Designs: Offering contemporary styles that resonate with modern women, blending glamour with a rock-inspired aesthetic.

• Market Expansion: Establishing a presence in over 15 countries, with products available in more than 1,000 points of sale across Europe and beyond.

Financials and Funding

Specific financial details, including revenue figures and funding history for Rich & Royal, are not publicly disclosed. The company operates as a privately held family business, focusing on organic growth and reinvestment into the brand's development and expansion.

Product Development

Rich & Royal releases four main collections annually, each delivered to the retail market on ten different dates, tailored to market needs as self-contained theme and color capsules. These collections encompass a wide range of women's apparel, including jeans, dresses, knitwear, leather jackets, blazers, outerwear, T-shirts, and accessories. The brand also responds to the latest trends with seasonal flash programs, demonstrating its agility in the fashion industry.

Technological Platform and Innovation

In 2020, Rich & Royal launched a new web shop utilizing the Shopify platform, enhancing user experience with features such as larger images, improved filtering and sorting options, and faster loading times for multimedia content. This digital transformation reflects the brand's commitment to innovation and customer engagement.

Leadership Team

The company is led by brothers Patrick and Denis Stupp:

• Patrick Stupp: Oversees the creative aspects of the company, including design and production, and manages key accounts.

• Denis Stupp: Handles the financial, marketing, customer management, and sales operations.

Their combined leadership has been instrumental in the brand's growth and strategic direction.

Competitor Profile

Market Insights and Dynamics

The premium women's fashion market is characterized by a demand for high-quality, stylish, and sustainable apparel. Consumers are increasingly seeking brands that align with their values, particularly regarding environmental responsibility and ethical production practices.

Competitor Analysis

Rich & Royal operates in a competitive landscape alongside brands such as Patrizia Pepe, 7 For All Mankind, Boss Orange, Closed, Diesel, G-Star, Replay, Pepe Jeans, and Drykorn. These competitors offer similar premium women's fashion products, emphasizing quality, design, and brand identity.

Strategic Collaborations and Partnerships

Rich & Royal has engaged in strategic collaborations to enhance its market presence, including the opening of pop-up stores in prominent locations such as Breuninger at the Kö-Bogen in Düsseldorf. These initiatives aim to provide immersive brand experiences and attract new customer segments.

Operational Insights

The brand's commitment to European production not only ensures high-quality standards but also supports sustainability goals by reducing carbon emissions associated with long-distance transportation. This operational strategy serves as a competitive advantage in appealing to environmentally conscious consumers.

Strategic Opportunities and Future Directions

Rich & Royal is poised to capitalize on the growing consumer demand for sustainable fashion by continuing to increase the use of eco-friendly materials and transparent production processes. Expanding its digital presence and e-commerce capabilities will further enhance customer engagement and global reach.

Contact Information

• Website: Rich & Royal

• Social Media:

• Instagram: richandroyal_official

• Facebook: Rich & Royal

• LinkedIn: Rich & Royal

Rich & Royal continues to evolve, blending contemporary fashion with a commitment to sustainability and quality, positioning itself as a prominent player in the premium women's apparel market.