Company Overview
Rightpoint, a subsidiary of Genpact, stands out as a global leader in delivering transformative digital experiences. The company is headquartered in Chicago and engages over 700 employees. Rightpoint collaborates with leading technology firms such as Adobe and Microsoft to innovate how businesses interact with technology and people. It specializes in a comprehensive transformation approach, termed "Total Experience," that integrates customer, employee, and product experiences with technical excellence and effective change management.
Key Offerings and Capabilities
Rightpoint excels in crafting personalized and engaging digital experiences that drive business growth and enhance customer loyalty. Its services encompass:
- CX Strategy: Development of strategies to enhance customer interactions.
- Digital Experience: Crafting immersive digital environments.
- Sales & Service Experience: Streamlining sales and service interactions.
- Digital Marketing: Providing comprehensive marketing solutions.
- Customer Lifecycle Management: Managing customer relationships for maximized value.
- Analytics & Insights: Leveraging data to drive decision-making and strategy.
- Content & Creative Services: Crafting compelling content tailored to brand needs.
Featured Projects
- Cadillac: Redesigned the user experience to boost engagement.
- SeaWorld: Developed an interactive app to enhance guest experiences.
- Walgreens: Supported the creation of an intranet to streamline operations.
- Chevrolet: Innovated the in-vehicle experience for the electric Silverado.
Executive Leadership
- Brinda Murty: Chief Executive Officer, driving the company’s digital transformation initiatives with AI technologies.
- Jason Cimino: Head of Strategic Growth, focused on developing new business opportunities and enhancing existing operations.
- Amy Cox: Chief People Officer, championing organizational health and team collaboration with her 20 years of HR experience.
- Andy Schultz: Chief Delivery Officer, ensuring precision in client solution execution aligned with company objectives.
- Damien Scott: Leads initiatives in Financial Services, Insurance, and Professional Services for tailored digital transformations.
- Scott St. Mary: Oversees Technology, Manufacturing, and Communications services, emphasizing market innovation.
Core Values and Culture
Rightpoint upholds values centered around compassion, collaboration, and innovation. The company thrives on empathy, teamwork, and the relentless pursuit of new ideas, marking itself as a forward-thinking organization.
Industry Partnerships
The company has strategic alliances with major platforms such as Adobe, Sitecore, and Optimizely, amplifying its ability to deliver complex digital tasks and foster innovation.
Office Locations
Rightpoint operates in key markets including Atlanta, Bengaluru, Boston, Chicago (HQ), Dallas, Detroit, Jaipur, London, New York, and Salt Lake City, reinforcing its international reach and market diversity.
Competitor Overview
Rightpoint operates in a competitive landscape populated with several significant players offering distinct strengths:
1. Information Services Group (ISG)
ISG is a technology research and advisory firm focused on AI-based solutions and digital transformation, providing services to over 900 clients globally. Headquartered in Stamford, Connecticut, and led by CEO Michael Connors, ISG guides clients through technology, business processes, and digital sourcing transformations.
2. Hero Digital
Hero Digital, headquartered in Chicago and a Salesforce Multi-Cloud solution partner, specializes in customer experience management and digital product innovation. The firm was formed through a merger with Huge and is supported by AEA Investors, signaling growth in design, technology, and marketing services.
3. Blackbaud
Known as a leader in software for social impact sectors, Blackbaud provides solutions for fundraising and financial management. Under CEO Mike Gianoni, the company serves organizations in over 100 countries, empowering global social sectors.
4. Opus Agency
Opus Agency excels in experiential marketing and global event management, primarily within the technology sector. With leadership including CEO Kim Kopetz, it operates from multiple locations like Portland and London, offering data-driven brand experiences.
5. Digital Reach Agency
Specializing in B2B demand generation, Digital Reach Agency focuses on digital marketing services, SEM, SEO, and inbound marketing. Founded in San Francisco in 2013, it adopts a partnership-centric and innovative approach to enterprise client strategy.
Market Position and Insights
Rightpoint distinguishes itself by integrating diverse digital experiences with strong strategic propositions. The presence of competitors like ISG and Opus Agency underscores market pressure from different niches, highlighting opportunities for Rightpoint to innovate through advanced technologies and expanded strategic alliances across industries.
