Company Research Report: Rinsed

Company Overview

• Name: Rinsed

• Mission of the Company: Rinsed aims to provide car wash owners and operators with the tools to grow memberships, reduce churn, delight customers, and leverage existing Point of Sale (POS) systems.

• Founded: No information is available.

• Founder(s): No information is available.

• Key People:

• Justin Landau, CEO of El Car Wash

• Wade Keith, Brand Manager of Breeze Thru Car Wash

• Justin Young, VP of Marketing at Splash Car Wash

• Brett Meinberg, COO of GO Car Wash

• Blake Newman, COO of Rocket Car Wash

• Justin Luka, Director Carwash at Gas N Wash

• James Coates, COO of Coates Car Care

• Meaghan Perry-Price, Head of CRM at Magnolia Wash Holdings

• Mike Reiney, CMO/CRO of Shine Time Super Wash

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• What is the Company Known For: Rinsed is known for its car wash CRM software solution designed to integrate customer data, marketing tools, and business metrics, thereby supporting car washes in their membership growth and customer retention efforts.

Products

The Car Wash CRM

• Description: The Car Wash CRM integrates directly with POS and websites, consolidating customer data, marketing tools, and business metrics into a single platform.

• Key Features:

• Drives membership growth and loyalty

• Minimizes churn and increases customer lifetime value (LTV)

• Enables online membership sales

• Provides easy access to POS data

• Automated credit card decline messages

• Customized downsell offers at cancellation

• Self-serve membership management

• Retail and loyalty tools to increase revenue

• Robust analytics with actionable insights

• Ecommerce solutions for membership sales

Salespath

• Description: Salespath enhances car wash sales processes by providing insights into driveway sales moments to increase conversions.

• Key Features:

• Maximizes conversions in the driveway with gamification and audio recording of sales pitches

• Provides real-time sales stats

• POS integration with over 10 systems

• User-friendly interface ensuring an effortless experience

• Live dashboard, leaderboards, and human and AI coaching

• Gamification elements to motivate teams

Recent Developments

New Product Features and Integrations

• Family Plans Feature: Launched in September 2024, this feature simplifies multi-vehicle memberships.

• Integration with DRB Patheon and AMP: Enhances marketing capabilities for car washes.

Acquisitions and Partnerships

• Acquisition of Ignite Wash: In May 2024, Rinsed acquired Ignite Wash, a car wash salesperson platform.

• Integration with Spot AI: Enhanced marketing opportunities through AI-powered camera systems announced in May 2024.

Industry and Market Presence

• Expansion: As of October 2024, Rinsed helps over 3,000 car washes enhance customer experiences and drive growth.

• Industry Reports: Released quarterly car wash industry reports that analyze market trends and impacts.

Conclusion

Rinsed is a leading CRM platform specifically designed for car wash operators, providing seamless integration with various POS systems and focusing on membership growth and customer retention. Its robust offerings, recent feature expansions, and strategic integrations position Rinsed as a valuable partner for car wash businesses looking to leverage data and technology to enhance their operations and customer experience.