Rise, a Quad Company: Comprehensive Company Profile

Background

Overview

Rise, a Quad company, is an award-winning, full-service media agency that provides strategic solutions to brands across various industries, including retail, consumer packaged goods, healthcare, and financial services. Founded in 2004, Rise has evolved from a specialized digital marketing agency into a comprehensive provider of brand, performance, and content services. This transformation reflects its commitment to delivering integrated marketing solutions that drive business outcomes.

Mission and Vision

Rise is dedicated to making all media accountable for business outcomes by thinking boldly, moving quickly, and communicating transparently. The agency aims to empower clients through data-driven strategies and innovative solutions that enhance brand identity and performance across all media channels.

Industry Significance

As part of Quad, a global marketing experience company, Rise leverages a proprietary tech and data stack to deliver results-oriented, omnichannel consumer experiences. This integration positions Rise as a significant player in the marketing industry, offering clients a streamlined approach to connecting with target audiences and optimizing marketing spend to drive sales and business growth.

Key Strategic Focus

Core Objectives

Rise focuses on providing expansive media solutions and omnichannel execution as a full-service media agency of record. The agency's core objectives include:

• Data-Driven Strategies: Utilizing advanced analytics to inform media planning and execution.

• Omnichannel Integration: Seamlessly connecting brand identity and performance across all media channels.

• Client-Centric Approach: Offering dedicated teams that lead with empathy, inclusion, and positivity to build sophisticated, omnichannel media plans.

Areas of Specialization

Rise specializes in:

• Media Services: Comprehensive media planning and buying across digital and traditional channels.

• Customer Experience: Enhancing user engagement through personalized and relevant content.

• Analytics: Employing proprietary technologies to provide actionable insights and optimize marketing performance.

Key Technologies Utilized

Rise leverages Quad's proprietary tech and data stacks, including:

• Connex®: A cross-channel media optimization platform that enables analytical marketers to invest each dollar where it will drive the greatest return.

• Household Data Stack: Provides reliable and interoperable insights into audience behaviors and purchasing decisions, resilient to industry challenges like the deprecation of third-party cookies.

Primary Markets Targeted

Rise serves clients across various industries, with a particular focus on:

• Retail: Developing strategies to enhance customer engagement and drive sales.

• Consumer Packaged Goods: Implementing campaigns that increase brand visibility and market share.

• Healthcare: Navigating the complexities of healthcare marketing to connect with patients and providers.

• Financial Services: Crafting data-driven approaches to build trust and customer loyalty.

Financials and Funding

Funding History

Rise Interactive was founded in 2004 and, in July 2016, Quad/Graphics, Inc. (NYSE: QUAD) made a $12 million minority investment in the company. In 2018, Quad acquired a majority interest in Rise Interactive, further integrating it into Quad's comprehensive marketing solutions.

Utilization of Capital

The capital from Quad's investment has been utilized to:

• Expand Service Offerings: Transitioning from a specialized digital marketing agency to a full-service media agency.

• Enhance Technological Capabilities: Developing proprietary platforms like Connex® to optimize media performance.

• Grow Client Base: Serving a diverse range of industries, including retail, consumer packaged goods, healthcare, and financial services.

Technological Platform and Innovation

Proprietary Technologies

Rise's technological innovation is exemplified by its proprietary platform:

• Connex®: A cross-channel media optimization platform that enables analytical marketers to invest each dollar where it will drive the greatest return.

Significant Scientific Methods

Rise employs advanced analytics and data-driven methodologies to inform media planning and execution, ensuring that all media is accountable for business outcomes.

Leadership Team

Key Executives

• Larry Fisher: CEO of Rise. Under his leadership, Rise has evolved into a full-service media agency, integrating Quad's resources to offer comprehensive brand, performance, and content services.

• Joshua Lowcock: President of Media at Quad. He has been instrumental in integrating Quad's resources under the Rise brand, enhancing the agency's media and data services.

Competitor Profile

Market Insights and Dynamics

The marketing and advertising industry is highly competitive, with agencies continually evolving to meet the demands of data-driven and omnichannel marketing strategies. The integration of digital and traditional media services is a key trend, as clients seek comprehensive solutions that deliver measurable business outcomes.

Competitor Analysis

Rise operates in a competitive landscape alongside agencies such as:

• WPP: A global leader in advertising and marketing services, offering a wide range of solutions across various channels.

• Omnicom Group: Provides integrated marketing communications services, including advertising, customer relationship management, and public relations.

• Publicis Groupe: Offers a comprehensive range of services, from creative and media to digital transformation and data analytics.

These competitors have established global networks and diverse service offerings, positioning them as significant players in the industry.

Strategic Collaborations and Partnerships

Rise has established significant partnerships to enhance its service offerings:

• Google Premier Partner: Achieved Premier Partner status, placing Rise among the top 3% of Google Partners in the U.S., demonstrating exceptional performance in client growth and retention.

• Microsoft Elite Agency Partner: Recognized as an Elite Agency Partner, reflecting Rise's expertise in leveraging Microsoft's advertising solutions to drive client success.

Operational Insights

Strategic Considerations

Rise's integration with Quad provides distinct competitive advantages:

• Integrated Marketing Solutions: Combining media, creative, and production services to streamline marketing efforts.

• Data-Driven Approach: Utilizing proprietary data stacks to inform strategies and measure performance.

• Client-Centric Focus: Dedicated teams that lead with empathy and transparency to build sophisticated, omnichannel media plans.

Strategic Opportunities and Future Directions

Strategic Roadmap

Rise aims to:

• Expand Service Offerings: Continuing to evolve its services to meet the changing needs of clients.

• Enhance Technological Capabilities: Investing in advanced analytics and data platforms to drive better business outcomes.

• Strengthen Industry Partnerships: Building on existing partnerships with industry leaders to offer clients cutting-edge solutions.

Opportunities for Expansion

Rise is well-positioned to:

• Enter New Markets: Leveraging its integrated solutions to serve additional industries.

• Innovate Service Delivery: Developing new methodologies and technologies to enhance client engagement and performance.

• Foster Talent Development: Attracting and retaining top talent to drive innovation and client success.

Contact Information

Official Website

For more information about Rise and its services, visit meetrise.com.

Social Media Profiles

• Twitter: @riseinteractive

• LinkedIn: Rise Interactive

• Facebook: Rise Interactive