Rise at Seven: Company Profile

Background

Overview

Rise at Seven is a search-first creative agency founded in June 2019 by Carrie Rose and Stephen Kenwright. The agency specializes in integrating search engine optimization (SEO) with creative marketing strategies to enhance brand visibility and drive measurable results. With offices in Sheffield, London, Manchester, and New York, Rise at Seven has rapidly expanded its global footprint, serving clients across the UK, US, Europe, and Canada.

Mission and Vision

The agency's mission is to bridge the gap between search marketing and brand creativity, delivering campaigns that not only rank well on search engines but also resonate with audiences. Their vision is to become the leading SEO agency worldwide by combining technical expertise with innovative creative marketing.

Industry Significance

Rise at Seven has disrupted the traditional SEO industry by merging technical SEO with creative content, setting a new standard for how brands approach digital marketing. Their unique approach has attracted high-profile clients and garnered industry recognition.

Key Strategic Focus

Core Objectives

Integration of SEO and Creativity: Combining technical SEO with creative marketing to deliver comprehensive digital strategies.

Global Expansion: Establishing a presence in key international markets to serve a diverse client base.

Client-Centric Approach: Tailoring strategies to meet the unique needs of each client, ensuring measurable outcomes.

Areas of Specialization

SEO: Technical optimization to improve search engine rankings.

Content Marketing: Creating engaging content that aligns with brand objectives and audience interests.

Digital PR: Building brand authority through strategic public relations efforts.

Social Media Marketing: Leveraging social platforms to enhance brand presence and engagement.

Key Technologies Utilized

Data Analytics Tools: Utilizing advanced analytics to inform strategy and measure performance.

SEO Platforms: Employing industry-leading tools for keyword research, site audits, and performance tracking.

Content Management Systems: Managing and optimizing content across various digital platforms.

Primary Markets Targeted

United Kingdom: Serving a diverse range of industries with tailored digital marketing solutions.

United States: Expanding services to cater to the dynamic US market, with a focus on major cities like New York.

Europe and Canada: Providing strategic support to brands aiming to strengthen their digital presence in these regions.

Financials and Funding

Funding History

Rise at Seven was launched with a five-figure investment secured by co-founder Carrie Rose. The agency achieved profitability from its inception, generating £1.5 million in revenue during its first year. By the end of the third year, revenue approached £9 million, reflecting significant growth and market demand for their services.

Utilization of Capital

The initial investment facilitated:

Marketing Initiatives: Promoting the agency's unique offerings to attract clients.

Talent Acquisition: Building a team of experts to deliver high-quality services.

Operational Expansion: Establishing offices in key locations to better serve clients.

Pipeline Development

Key Clients and Projects

Rise at Seven has collaborated with notable brands, including:

PlayStation: Developing campaigns to enhance online visibility and engagement.

PrettyLittleThing: Executing digital PR strategies to drive traffic and sales.

GAME: Implementing SEO and content marketing to improve search rankings.

Made.com: Crafting creative content to boost brand awareness.

Parkdean Resorts: Enhancing online presence through integrated digital strategies.

Project Timelines and Milestones

The agency's rapid growth has been marked by:

Year 1: Achieved £1.5 million in revenue.

Year 2: Expanded to 60 staff members and opened a London office.

Year 3: Revenue approached £9 million; established a presence in the US market.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not publicly disclosed, Rise at Seven leverages a combination of industry-standard tools and custom solutions to deliver tailored digital marketing strategies.

Significant Scientific Methods

Data-Driven Decision Making: Utilizing analytics to inform strategy and measure success.

Creative Campaign Design: Developing innovative content that aligns with search trends and audience interests.

Leadership Team

Carrie Rose – Founder and CEO

Carrie Rose co-founded Rise at Seven in 2019, bringing over a decade of experience in SEO and digital marketing. Under her leadership, the agency has achieved rapid growth and industry recognition. Carrie was named in Forbes' "30 Under 30 - Europe - Media & Marketing" list in 2022.

Nick Hussey – Group Managing Director

Nick Hussey joined Rise at Seven as Chief Operations Officer and was promoted to Group Managing Director following the departure of co-founder Stephen Kenwright. He plays a pivotal role in overseeing the agency's operations and strategic direction.

Leadership Changes

In November 2022, co-founder Stephen Kenwright exited the business, with Carrie Rose becoming the 100% shareholder. This transition marked a new phase of leadership, with Nick Hussey stepping into the role of Group Managing Director to support the agency's continued growth and expansion plans.

Competitor Profile

Market Insights and Dynamics

The digital marketing industry is experiencing rapid growth, driven by increasing online consumer behavior and the need for brands to establish a strong digital presence. The demand for integrated SEO and creative marketing services is on the rise, presenting opportunities for agencies like Rise at Seven.

Competitor Analysis

Key competitors in the digital marketing space include:

Distilled: Specializes in SEO and digital marketing consultancy.

Verve Search: Focuses on creative campaigns and content marketing.

Seer Interactive: Offers data-driven digital marketing services.

These agencies provide similar services, emphasizing the importance of innovation and differentiation in the market.

Strategic Collaborations and Partnerships

Rise at Seven has established partnerships to enhance its service offerings, including:

TikTok Partnership: Collaborating to create social campaigns for disruptive brands.

Client Collaborations: Working closely with clients like PrettyLittleThing and PlayStation to develop tailored digital strategies.

Operational Insights

Strategic Considerations

Rise at Seven's unique integration of SEO and creative marketing sets it apart from competitors. The agency's rapid expansion and client-centric approach have solidified its position in the market.

Competitive Advantages

Innovative Approach: Combining technical SEO with creative content.

Rapid Growth: Achieving significant revenue and staff growth within a short period.

Global Presence: Establishing offices in key international markets.

Strategic Opportunities and Future Directions

Strategic Roadmap

Rise at Seven aims to:

Expand Internationally: Strengthen its presence in the US and explore new markets.

Diversify Services: Develop new offerings in emerging digital trends.

Enhance Client Relationships: Focus on delivering measurable results and building long-term partnerships.

Opportunities for Expansion

Emerging Markets: Tapping into regions with growing digital economies.

Technological Advancements: Leveraging new tools and platforms to enhance service delivery.

Positioning for Future Objectives

With a strong foundation and a clear strategic vision, Rise at Seven is well-positioned to achieve its future objectives and continue its trajectory of growth and innovation.