Company Research Report: Rithum

Company Overview

Name, Mission, and Vision

Name: Rithum

Mission: Build profitable and lasting commerce businesses for the world’s greatest brands, retailers, and suppliers.

Vision: Create a better, more sustainable world where brands, suppliers, and retailers enrich people’s lives through connected commerce.

Founding and Key Milestones

Founded: 1997 as CommerceHub

Significant Events:

1998: CommerceHub signs QVC as the first customer

2001: ChannelAdvisor is founded

2006: Comcast/QVC invests significantly in CommerceHub

2013: ChannelAdvisor goes public on NYSE

2015: CommerceHub acquires Mercent

2016: CommerceHub goes public on NASDAQ

2017: ChannelAdvisor acquires HubLogix

2018: CommerceHub is acquired by GTCR and Sycamore Partners

2020: CommerceHub acquires Dsco

2020: ChannelAdvisor acquires BlueBoard

2020: Insight Partners makes a strategic investment in CommerceHub

2022: CommerceHub acquires ChannelAdvisor

2023: CommerceHub and ChannelAdvisor rebrand as Rithum

Key People

Aarthi Ramamurthy: Chief Technology and Product Officer

Lou Keyes: Chief Revenue Officer

Doug Wolfson: General Counsel and Secretary

Erik Morton: SVP of Strategy

Janay Jespersen: SVP of People Strategy

Headquarters

Global Headquarters: 1201 Peachtree St NE, Suite 600, Atlanta, GA 30361-3510, USA

EMEA Headquarters: 33 Kingsway, London WC2B 6UF, UK

Asia-Pacific Headquarters: Suite 247, Level 2, Two Melbourne Quarter, 697 Collins Street, Docklands 3008, Australia

Number of Employees

Employees: 1,000+ worldwide

Revenue

Annual GMV: $50B+

Company Highlights

Known For: Rithum is known for being the world's leading connected commerce network that connects over 40,000 brands, suppliers, and retailers across 420+ marketplaces and retail sites, processing over 400 million orders annually.

Products

Overview

Rithum offers end-to-end commerce solutions tailored for both retailers and brands:

Commerce Solutions

Multichannel reach expansion across the largest e-commerce network

Marketing Solutions

Retail media and performance marketing services

Delivery Solutions

Fulfillment, logistics, and delivery capabilities

Supplier Discovery Solutions

Supplier onboarding and performance reporting

Key Product Features

Connect: Sell products through trusted e-commerce network

Market: Market through optimal channels at the right time

Sell: Convert more consumers into loyal shoppers

Fulfill: Integrate fulfillment and logistics for smarter delivery

Optimize: Create amazing shopping experiences

Recent Developments

New Products and Features

Marketplace and Advertising Channel Expansion:

Supports over 360 marketplaces and retail sites globally

Added 20 new marketplaces ranging from arts & crafts to automotive, consumer electronics, and home goods

Partnerships

Notable Partnerships:

Marks & Spencer expanded product selection through Rithum's unified marketplace

Superdry increased marketplace sales by 67% through Rithum’s expertise and guidance

Belk experienced a 36% YoY GMV growth with updated supplier onboarding processes

Technological Enhancements

AI and ML Integration:

Advanced automation for campaign creation, management, and automated bidding for digital advertising

User Experience:

Shoppable Media solutions like Buy Now Interstitials to shorten the path to purchase

Industry Recognition

Digital Commerce 360:

Named #1 Channel Management Vendor since 2013

Amazon Ads Advanced Partner:

Top 5% of partners for 2023

Google Premier Partner:

Top 3% of partners for 2023

eBay Gold Partner and Walmart Connect Partner for API integrations and advertising

Contact Information

Phone: 866-264-8594

Email: customersupport@rithum.com

This report compiles available data on Rithum to provide a comprehensive overview. For further details and inquiries, visit [Rithum's website](https://www.rithum.com).