Rival Technologies: Company Research Report

Company Overview

• Name: Rival Technologies

• Mission: To help brands activate their best customers by reinventing the way companies connect with them for insights using a mobile-first, Voice of Customer platform.

• Founded: 2017

• Founder: Andrew Reid

• Key People:

• Andrew Reid - Founder & CEO

• Jennifer Reid - Co-CEO & Chief Methodologist

• Paula Catoira - Chief Marketing Officer

• Ivan Chan - Chief Financial Officer

• Phoebe To - VP of Engineering

• Julia Morton - VP of Customer Success

• Dale Evernden - Head of Innovation

• Headquarters: No specific location identified

• Number of Employees: Data not specified

• Revenue: Significant year-over-year growth in subscription revenue between 2020 and 2021, marked at 400%. Exact revenue figures not available.

• Known For: Pioneer of conversational market research technology and a global authority on insight communities.

Products

Key Offerings

1. Conversational Platform

• Description: A platform that turns surveys into conversations, enhancing the research experience with mobile capabilities like text, chat, and video.

• Features:

• Participant-driven design.

• High engagement rates.

• Capability for authentic responses through comprehensive question types and video feedback.

2. Community 2.0

• Description: Insight community re-imagined for mobile with industry-leading response rates and unbeatable time to insights.

• Features:

• Engaging and interactive experiences.

• Sophisticated qualitative and quantitative capabilities.

3. Gen Z On-Demand

• Description: A solution specifically designed to engage with Gen Z consumers effectively.

• Features: Tailored interactions that resonate with the Gen Z demographic.

4. Brand Experience Predictor

• Description: Tool to measure the impact and influence of experiential marketing campaigns.

• Features: Pre, during, and post-campaign measurement capabilities.

Recent Developments

Recent Developments and Initiatives

• AI Capabilities for Insights

• Description: Integration of AI to optimize insights and participant experience. Features like AI tone suggestions, insights summaries, and enhanced storytelling through analytics and reporting.

• Impact: Improved data analysis, theme identification, and strategic research deliverables.

• Voice of Market Launch

• Description: Introduction of “Voice of Market,” a flexible and agile research tool beyond traditional communities.

• New Partnerships:

• Rival Technologies and Reach3 Insights extend their reach by integrating Ad Hoc Audiences and hiring new staff, showcasing significant profitable growth year-over-year.

• Platform Enhancements:

• Integration with Salesforce and other APIs to better synchronize with CRM systems for optimized data capture and updates.

• Dynamic profiles and smart distributions to enhance user engagement and experience.

Conclusion

Rival Technologies is at the forefront of transforming market research with its focus on mobile-first, conversational engagement platforms. With strategic AI applications and robust tools designed for insightful engagements, Rival stands as a pivotal player aiming to reshape traditional research methodologies with innovative solutions tailored to modern digital behaviors and expectations.