RMC: Resorts | Mountains | Cities

Background

Founded in 1989 and headquartered in Basalt, Colorado, RMC: Resorts | Mountains | Cities (RMC) is the largest privately owned destination management and special events company in the United States. The company specializes in full-service, high-end destination management services, offering tailored experiences across more than 30 premier locations nationwide. RMC's mission is to craft unforgettable moments that captivate clients, empowering them to shine and succeed. The company's vision is to be the preferred destination services provider for luxury properties, consistently exceeding customer expectations.

Key Strategic Focus

RMC's strategic focus centers on delivering comprehensive, customized event management services to corporate and incentive groups, associations, travel and meeting planners, and more. The company specializes in planning and executing special and themed events, team-building activities, outdoor adventures, accommodations, ground transportation, and high-end VIP meetings and events. RMC leverages its extensive network of sought-after destinations and partnerships with luxury properties to provide exceptional experiences.

Financials and Funding

As of 2025, RMC's estimated annual revenue is approximately $50.3 million, with a revenue per employee of $279,400. The company employs around 180 professionals and has experienced a 20.83% growth in employee count over the past year. Specific details regarding funding history and valuation are not publicly disclosed.

Technological Platform and Innovation

RMC integrates various technological tools to enhance its operations and client services. The company's tech stack includes Salesforce CPQ for configure price quote processes, Mailchimp for email marketing, and WordPress for content management. These technologies enable RMC to streamline operations, maintain efficient communication, and deliver high-quality services to clients.

Leadership Team

Shawn Thomson: Founder and CEO since 1989, Shawn has led RMC's growth from a single location in Aspen to over 30 destinations nationwide. Her visionary leadership and passion for the industry have been instrumental in establishing RMC as a premier destination management company.

Nathan Boyd: President and part-owner since March 2010, Nathan oversees day-to-day operations and strategic expansion. With a background as Director of Sales and Marketing for Ritz-Carlton and Senior Sales Manager for St. Regis, he brings extensive experience in luxury hospitality.

Leadership Changes

In April 2023, the Hoffmann Family of Companies acquired a majority interest in RMC, partnering to enhance its global portfolio of business services. This strategic partnership aims to leverage combined resources for further growth and innovation.

Competitor Profile

Market Insights and Dynamics

The destination management industry has seen significant growth, with increasing demand for corporate events and incentive programs. Companies seek unique, high-quality experiences to engage employees and clients, driving the need for professional destination management services.

Competitor Analysis

Key competitors in the destination management sector include:

ACCESS Destination Services: Founded in 1969, ACCESS operates in various U.S. cities, offering comprehensive destination management services with a focus on local expertise and global reach.

Hello! Destination Management: Operating in multiple U.S. states, Hello! provides tailored event planning and management services, emphasizing creativity and client collaboration.

Destinations by Design: Based in Las Vegas, this company specializes in high-quality destination management, event, and design services, known for their "whatever it takes" service standard.

Strategic Collaborations and Partnerships

RMC has established preferred partnerships with several luxury properties, including Four Seasons Hotels and Resorts, Auberge Resorts Collection, Belmond Luxury Hotels, Montage Hotels and Resorts, The Broadmoor Resort, Hyatt Hotels & Resorts, The Ritz-Carlton Hotel Company, and St. Regis Hotels and Resorts. These collaborations enhance RMC's ability to deliver exclusive, high-end experiences to clients.

Operational Insights

RMC's extensive network of over 30 destinations and strong partnerships with luxury properties position the company as a leader in the destination management industry. Its commitment to creativity, exceptional service, and attention to detail differentiates RMC from competitors, enabling the company to consistently exceed client expectations.

Strategic Opportunities and Future Directions

The partnership with the Hoffmann Family of Companies presents opportunities for RMC to expand its market reach and enhance service offerings. By leveraging combined resources and expertise, RMC aims to continue its growth trajectory, explore new destinations, and innovate in delivering exceptional experiences to clients.