Company Market Research Report: RmKV Silks

Company Overview

Name and Mission of the Company

• Name: RmKV Silks Pvt Ltd.

• Mission: RmKV strives to blend tradition with innovation, creating high-quality silk sarees and apparel with unique design innovations and techniques in handloom silk weaving.

Founding Details

• Founded: 1924

• Founder: Sri Rm.K.Visvanatha Pillai

Key People

• Current Leadership: Sri. Rm. K. Sivakumar, carrying forward the legacy of Sri.V.Kumaraswamy and Sri.K.Viswanathan.

Headquarters

• Location: Chennai, Tamil Nadu, India

Employee Details

• Number of Employees: No information is available.

Financial Information

• Revenue: No information is available.

Company Reputation

• Known For: Wedding silks, unique silk sarees, family apparel, and design innovations. Notable for winning two National Awards for innovations in handloom silk weaving.

Products

Product Offerings

• Silk Sarees: Collection includes Kanchipuram Silk, Banarasi Silks, Soft Silk, and unique silk sarees like the 50000-Colour saree and the Grand Reversible Silk Saree.

• Cotton Sarees: Features a variety of styles such as Banarasi Cotton, Bhujodi Cotton, and Kalamkari Cotton.

• Ready-to-Wear Apparel: Includes exclusive lines like Srinika, Kurtas, and Lehengas.

High-Level Description

• RmKV is renowned for its innovative silk and cotton sarees that combine traditional weaving methods with modern design aesthetics.

Key Features of Products

• Hamsa Damayanti Saree: Tribute to the artist Raja Ravi Varma using innovative weaving techniques.

• Chinnanchiru Kiliye Saree: Features melodic themes with 32 Bharatanatyam dance poses woven in zari.

• 50000-Colour Silk Saree: Offers a vibrant display of colors and innovation in dyeing technology.

• Grand Reversible Silk Saree: An innovative product offering four different looks in one saree.

Recent Developments

Product Innovations and Launches

• Innovations in Color: Introduction of the 50000 Colour Silk Saree, Varnajaalam range incorporating optical art.

• Innovations in Fabric: Launch of Lino collection using a patented technique making the sarees lightweight, and Nagasu featuring embossed designs on silk.

Recent Partnerships and Collaborations

• No information is available.

Technology and Innovation

• Weavers' Joy Initiative: Introduced the pneumatic loom to reduce physical labor for weavers, enhancing efficiency and preserving traditional craftsmanship.

This concludes the structured and detailed market research report for RmKV Silks, focusing on the company profile, its diverse product offerings, and notable innovations and developments in recent times.