Company Research Report: Road

Company Overview

Name

Road

Mission

No explicit mission statement is provided. However, Road aims to combine technology with a creative culture to transform business results.

Foundation

Founded: Approximately 7 years ago (circa 2015)

Founders: No information is available

Key People

Daniel Levy, CEO

Miguel Pereira

Maria Clara Terço

Livia Carvalho

Headquarters

Locations: Rio de Janeiro and São Paulo, Brazil

Number of Employees

Over 70 employees, with plans to increase to 120 by the end of 2022.

Revenue

Over 16 million in Ads revenue

Recognition

Known for its expertise in digital strategy, performance, and influencer marketing.

Recognized for a significant portfolio of over 100 clients, both national and international.

Products

Offerings

Digital Strategy

Influencer Marketing

Performance Marketing

Social Media Management

Website, Platform, and App Development

CRM and Email Marketing

Branding and Performance

Digital Consulting

Community Management

Business Intelligence

Programmatic Advertising

Ventures and SAC (Social and Community Management)

High-Level Description

Road operates across numerous verticals, offering comprehensive digital marketing services designed to enhance brand visibility and performance in the digital landscape. It leverages proprietary platforms and methodologies to deliver tailored marketing solutions.

Key Features

Custom dashboards for clients to gain insights into ad performance and market opportunities.

Data-driven approach with a robust database categorizing paid and organic actions to optimize marketing strategies.

Specialization in influencer marketing to connect brands with new generation audiences, particularly Generation Z.

Recent Developments

Partnerships and Acquisitions

Acquisition by V3A Group: The acquisition was announced in June 2022, aiming to expand V3A's digital services.

Partnership with NG.CASH: Launched a collaboration to connect brands with Generation Z through co-created content and entertainment formats.

New Products and Features

New Channels and Formats: Launch of the FOCO channel to foster unique entertainment projects in collaboration with creators.

AI in Marketing: Advocacy for the integration of AI in marketing strategies to enhance efficiency and creativity, as discussed by CEO Daniel Levy.

Organizational Developments

Diversity and Inclusion: Appointment of a new HR director to enhance diversity and inclusion within the company.

Client Growth: Added four new clients in the first quarter of 2024, signaling growth and expansion.

Other Developments

Influencer Marketing Trends: Insights discussed by Miguel Pereira on the impact of social networks on consumer behavior and marketing strategies.

Summary

Road is a digital marketing agency that has made significant strides in the industry by leveraging technology and creativity. With a strong emphasis on data-driven strategies and a robust team of certified specialists, Road offers a diverse set of digital marketing services to over 100 prominent clients. Their recent acquisition by the V3A Group and partnerships demonstrate their capacity for growth and dedication to innovation in the marketing sphere.

Note: "No information is available" indicates that certain data points are missing from the available information.