Company Research Report: Roadmap

Company Overview

• Name: Roadmap

• Mission: To build strategies, plans, and systems that help small to medium-sized businesses achieve at least 2x growth and have annual revenue in excess of $2 million.

• Founded: No information is available

• Founders: No information is available

• Key People:

• Steve Whittington: President, business development lead, and customer experience expert

• Shannon Hewlko: Vice President, Head of Strategy & Creative Director

• Shayne Serediuk: Director of Technology & Development

• Julie Serediuk: Director of Operations

• Headquarters: Small-town origins in Manitoba, partners are spread across Western Canada (exact location not specified)

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Specializes in research-driven strategy that incorporates capabilities of branding, sales, marketing, digital demand generation, CRM implementation, web design, and development aimed at revenue growth. Approved Canadian Digital Adoption Program (CDAP) digital advisors.

Products and Services

Products/Services Offered

1. Strategy and Market Research

• Description: Provides strategic planning, market research, target audience development, and client profile development.

• Key Features: Strategic briefs, annual planning sessions, performance indicators, comprehensive market studies.

2. Brand and Marketing Plans

• Description: Offers branding services including foundational branding, tone of voice, brand identity, and marketing plan creation.

• Key Features: Brand architecture, integrated marketing strategies, social media and content plans, pay per click campaign creation, inbound digital marketing.

3. Web Services and Technology Implementation

• Description: Design, development, hosting, and maintenance of websites with a focus on integration and e-commerce solutions.

• Key Features: Search engine optimization, web design and development, business software integrations, CRM implementation.

4. Content Creation & Customer Experience

• Description: Creation and execution of content strategies, customer experience evaluation, and brand engagement initiatives.

• Key Features: Sales brochures, creative direction for media, customer journey mapping, survey program management.

5. Consulting and Education

• Description: Provides corporate training and business coaching with a focus on customer experience.

• Key Features: Sales and business coaching, corporate training sessions.

Recent Developments

• CDAP Involvement: Roadmap is part of the Canada Digital Adoption Program (CDAP) as digital advisors, assisting with grant funding and digital adoption plans.

• Strategic and Creative Execution:

• Developed notable brand and marketing strategies for several clients, including Driver Capital and Roket Gear.

• Roket Gear launched their first product with Roadmap’s comprehensive go-to-market strategy.

• CLS Landscape underwent brand transformation with Roadmap’s strategic leadership.

• Technology Implementations: Integrated scalable technologies such as CRM systems, e-commerce platforms, and affiliate marketing tools for clients.

• Brand and Content Innovations:

• Created flexible brand identities and marketing strategies that align with client growth goals.

• Developed new websites and digital assets to enhance customer engagement for clients like EcoPoxy.

• Expansion into New Markets: Assisted clients like Sky + Table Event Group and Driver Capital in restructuring their sales and marketing strategy to adapt and expand into evolving markets.

Conclusion

While Roadmap emphasizes its foundational roots and small-town ethos, it delivers advanced strategic and digital solutions catered to the growth of small to medium-sized enterprises. By integrating scalable technology solutions within their comprehensive service offerings, Roadmap positions itself as a potent growth partner within the digital advisory space particularly in the Canadian context. The firm’s role as CDAP advisors further signals its commitment to enhancing the digital capabilities of the businesses it serves.