Roadster Shop Company Profile

Background

Roadster Shop, headquartered in Mundelein, Illinois, has been a prominent figure in the automotive industry for over 25 years. Specializing in chassis fabrication and turnkey vehicle builds for street rods, muscle cars, and trucks, the company is renowned for its innovative design, engineering excellence, and superior craftsmanship. Its mission is to deliver high-quality, customized automotive solutions that exceed client expectations, solidifying its reputation as a leader in the performance automotive sector.

Key Strategic Focus

Roadster Shop's strategic focus encompasses:

• Chassis and Suspension Products: Developing industry-leading chassis and suspension systems tailored for the muscle car and pro-touring markets.

• Turnkey Vehicle Builds: Offering comprehensive, one-off vehicle builds that range from period-correct restorations to conceptual street machines.

• In-House Capabilities: Maintaining full in-house design, engineering, prototyping, and manufacturing capabilities to ensure quality and innovation.

• Market Expansion: Extending product offerings to meet the growing demand for aftermarket parts for specific vehicle models, such as the C/K series of pickups.

Financials and Funding

As of the latest available data, Roadster Shop's estimated annual revenue is approximately $19 million, with a revenue per employee of $297,000. The company has experienced a 25% growth in employee count over the past year, indicating a positive trajectory in its operations.

Technological Platform and Innovation

Roadster Shop distinguishes itself through several proprietary technologies and innovative methodologies:

• Design and Engineering: Utilizing advanced 2D graphics, sketching, and full 3D computer modeling to transform concepts into functional automotive components.

• CNC Machining: Employing a HAAS VF4 CNC mill with 4th axis machining capabilities for precision manufacturing of components and parts.

• Fabrication and Assembly: Operating a dedicated fabrication area equipped with specialized tools, including English wheels, bead rollers, and planishing hammers, to handle complex sheet metal shaping and assembly.

• Paint and Body Shop: Featuring a state-of-the-art downdraft paint booth and a complete PPG mixing bank to achieve flawless finishes on vehicle builds.

Leadership Team

The leadership team at Roadster Shop includes:

• Jeremy Gerber: Co-owner, instrumental in driving innovation and expanding the company's market presence.

• Phil Gerber: Co-owner, focusing on design excellence and operational efficiency.

• Laurent Potdevin: CEO, bringing extensive experience in building global iconic brands and leading the company's strategic direction.

Leadership Changes

In October 2023, Roadster Shop merged with The Aeromotive Group, with Laurent Potdevin assuming the role of CEO. This strategic move aims to leverage combined resources for accelerated growth and innovation.

Competitor Profile

Market Insights and Dynamics:

The automotive aftermarket industry is experiencing significant growth, driven by increasing consumer interest in vehicle customization and performance enhancements. The market is characterized by a demand for high-quality, innovative products that cater to a diverse range of vehicles and customer preferences.

Competitor Analysis:

Key competitors in the chassis fabrication and custom vehicle build sector include:

• Detroit Speed: Specializes in manufacturing high-performance suspension and chassis components for muscle cars.

• Art Morrison Enterprises: Offers custom chassis and suspension systems, focusing on improving the performance of classic cars.

• Scott's Hotrods 'n Customs: Provides a range of custom chassis and hot rod parts, emphasizing craftsmanship and customization.

These competitors share a focus on quality and innovation, contributing to a dynamic and competitive market landscape.

Strategic Collaborations and Partnerships

Roadster Shop has established significant partnerships to enhance its market position and innovation capacity:

• Aeromotive, Inc.: Merged with Roadster Shop in October 2023 to create a leading automotive aftermarket powerhouse.

• Black Bridge Motors: Collaborated to engineer a new chassis, setting a new industry standard.

• Velocity Restorations: Partnered to supply chassis for their custom vehicle builds, expanding Roadster Shop's reach in the restomod market.

Operational Insights

Roadster Shop's operational strategy focuses on:

• Vertical Integration: Maintaining in-house capabilities for design, engineering, fabrication, and assembly to ensure quality control and innovation.

• Product Diversification: Expanding product lines to cater to a broader range of vehicles and customer preferences, including the development of chassis for later model Chevy trucks.

• Customer-Centric Approach: Offering customized solutions and engaging with clients to meet their specific needs and desires.

Strategic Opportunities and Future Directions

Looking ahead, Roadster Shop aims to:

• Leverage Mergers: Utilize the resources and expertise gained from the merger with The Aeromotive Group to drive innovation and market expansion.

• Expand Product Offerings: Continue developing new chassis platforms and vehicle builds to meet evolving market demands.

• Enhance Brand Presence: Strengthen marketing efforts and strategic partnerships to solidify its position as a global leader in the automotive aftermarket industry.

Contact Information

• Website: roadstershop.com

• Social Media:

• Facebook: facebook.com/roadstershop

• Instagram: instagram.com/roadstershop

• YouTube: youtube.com/user/roadstershop

Roadster Shop continues to set industry standards through its commitment to quality, innovation, and customer satisfaction, positioning itself as a leader in the performance automotive sector.