Roam America Company Profile

Background

Roam America, headquartered in Salt Lake City, Utah, is an outdoor adventure hospitality brand that reimagines the traditional RV and campground experience. Launched in 2024, the company aims to cater to modern travelers by offering stylish facilities, pet-friendly accommodations, tech-forward features, and curated local experiences. Roam America's mission is to provide an updated camping experience that honors the nostalgia of traditional camping while meeting the evolving expectations of today's travelers.

Key Strategic Focus

Roam America's strategic focus centers on modernizing the outdoor hospitality industry by integrating contemporary amenities and services into the camping experience. The company specializes in offering:

Stylish Facilities: Well-appointed and meticulously maintained bathhouses, resort-style heated pools, and splash pads.

Pet-Friendly Accommodations: On-site "Paw Parks" and safe spaces for unleashed pets.

Tech-Forward Features: Fast and reliable Wi-Fi, modern laundry facilities, and general stores stocked with sundries and souvenirs.

Curated Local Experiences: Hosted events such as outdoor movie nights, live music performances, and fireside chats with local experts and guides.

By focusing on these areas, Roam America targets a diverse clientele, including families, couples, digital nomads, and retirees seeking unique and comfortable outdoor experiences.

Financials and Funding

As a privately held company, specific financial details and funding history for Roam America are not publicly disclosed. The company has demonstrated growth through the successful launch of its flagship property and plans for expansion into additional locations.

Pipeline Development

Roam America's development pipeline includes:

Roam Horseshoe Bend: Located in Page, Arizona, this flagship property offers 220 RV spaces and is set to introduce 12 well-appointed glamping cabins.

Upcoming Properties: New locations near Portland, Oregon, and Park City, Utah, are scheduled to open, expanding the company's footprint in key outdoor destinations.

Technological Platform and Innovation

Roam America differentiates itself through the integration of technology and innovation in its offerings:

Proprietary Technologies: Implementation of high-speed Wi-Fi and modern reservation systems to enhance guest convenience.

Scientific Methods: Utilization of data analytics to tailor local experiences and events to guest preferences.

AI-Driven Capabilities: Potential future integration of AI for personalized guest services and operational efficiencies.

Leadership Team

Roam America's leadership team is led by:

Michael Sharf: Serving as CEO, Sharf brings extensive experience in the hospitality industry, focusing on modernizing the camping experience to meet contemporary traveler expectations.

Leadership Changes

As of the latest available information, there have been no significant recent changes or appointments within Roam America's leadership team.

Competitor Profile

Market Insights and Dynamics

The outdoor hospitality industry has experienced significant growth, driven by increased interest in affordable and authentic outdoor travel experiences. Modern travelers seek higher levels of comfort, cleanliness, and convenience, prompting traditional campgrounds to evolve.

Competitor Analysis

Key competitors in the modernized outdoor hospitality sector include:

KOA (Kampgrounds of America): Offers a wide range of camping options with various amenities across numerous locations.

Hipcamp: Provides unique camping experiences by connecting campers with private landowners offering campsites.

Under Canvas: Specializes in luxury glamping experiences near national parks and scenic locations.

These competitors focus on enhancing the camping experience through improved facilities, unique accommodations, and personalized services.

Strategic Collaborations and Partnerships

Roam America emphasizes local engagement by:

Hiring Local Staff: Employing residents from surrounding communities to enhance authenticity and local knowledge.

Partnering with Local Businesses: Collaborating with tour operators, grocery stores, and artisans to offer guests curated local experiences and products.

Community Involvement: Hosting events and activities that involve local experts and guides, fostering a connection between guests and the community.

Operational Insights

Roam America's strategic considerations include:

Market Position: Positioning itself as a premium outdoor hospitality provider that blends traditional camping with modern amenities.

Competitive Advantages: Offering a consistent and elevated guest experience through well-maintained facilities, tech-forward features, and personalized local experiences.

Differentiators: Emphasis on cleanliness, convenience, and community engagement sets Roam America apart from traditional campgrounds.

Strategic Opportunities and Future Directions

Roam America's strategic roadmap includes:

Expansion: Opening new properties in key outdoor destinations to broaden its market presence.

Innovation: Continuously integrating new technologies and amenities to enhance the guest experience.

Sustainability: Implementing eco-friendly practices to appeal to environmentally conscious travelers.

By leveraging its current strengths and focusing on these areas, Roam America aims to solidify its position as a leader in the modern outdoor hospitality industry.