ROC Equipment Company Profile

Background

Established in 2007, ROC Equipment is a leading provider of deep foundation drilling equipment and services across North America, including the United States, Canada, and Mexico. The company specializes in drilled shaft methodologies and non-vibratory drilling techniques, offering a comprehensive suite of services such as equipment sales and rentals, parts and consumables sales, expert training and consulting, and field mechanic services. As a service-disabled veteran-owned small business, ROC Equipment is committed to delivering high-quality foundation drilling equipment and premium service experiences, guided by principles of honesty, integrity, and loyalty.

Key Strategic Focus

ROC Equipment's strategic focus centers on providing specialized equipment and services for deep foundation drilling projects. The company offers a diverse range of products, including casing oscillators, casing rotators, reverse circulation drill rigs, duty cycle cranes, and various tooling options. By emphasizing non-vibratory drilling techniques, ROC Equipment addresses the needs of projects requiring minimal ground disturbance. The primary markets targeted include infrastructure development, bridge construction, railway projects, and utility installations.

Financials and Funding

As of the latest available data, ROC Equipment reports annual revenues of approximately $2.3 million and employs around nine staff members. The company operates as a privately held entity, and specific details regarding funding history, recent funding rounds, or notable investors are not publicly disclosed.

Pipeline Development

ROC Equipment has been involved in several high-profile projects, demonstrating its expertise and the effectiveness of its equipment:

Utility Towers: Collaborated with Heavy Marine Metal Ltd. to relocate BC Hydro transmission towers, installing 2032mm diameter permanent cased foundation caissons.

Railway Construction: Partnered with Shimmick-Traylor-Granite JV on the HART airport guideway project, successfully drilling a 350-foot deep shaft, the deepest of its kind in recorded history.

Bridge Replacement: Assisted Walsh Construction in replacing the Kennedy Mill Bridge in Kentucky, utilizing reverse circulation drilling techniques to address unique engineering challenges.

LAX People Mover: Supported Legacy Foundations in constructing the Automated People Mover at Los Angeles Airport, installing 265 large-diameter Cast-In-Drilled-Hole (CIDH) piles along the route.

Technological Platform and Innovation

ROC Equipment distinguishes itself through its proprietary technologies and innovative methodologies:

Proprietary Technologies: The company offers specialized equipment such as casing oscillators and rotators, reverse circulation drill rigs, and duty cycle cranes, tailored for deep foundation drilling projects.

Significant Scientific Methods: Emphasis on non-vibratory drilling techniques minimizes ground disturbance, making them suitable for sensitive environments and urban settings.

Leadership Team

The leadership team at ROC Equipment comprises experienced professionals dedicated to advancing the company's mission:

Edward Robinson: Appointed CEO in 2024, Robinson brings extensive experience in the foundation drilling industry, focusing on strategic growth and operational excellence.

Vanessa Lucido: Served as CEO from 2012 until 2024, overseeing significant expansion and diversification of the company's services and market reach.

Elizabeth Lucido: Chief Financial Officer, responsible for financial strategy and management.

Dawn Walters: Chief Operations Officer, overseeing daily operations and ensuring service quality.

Norman Penix: Lead Mechanic, managing equipment maintenance and technical support.

Richard Howells: Equipment Operation Manager and Sales, focusing on client relations and equipment deployment.

Leadership Changes

In 2024, ROC Equipment underwent significant leadership changes:

Edward Robinson: Assumed the role of CEO, succeeding Vanessa Lucido, who had led the company since 2012.

Scott Todisman: Joined the company in March 2025 to lead Field Mechanic Services, enhancing the company's service offerings.

Competitor Profile

Market Insights and Dynamics

The deep foundation drilling equipment market is characterized by steady growth, driven by infrastructure development, urbanization, and the need for advanced construction techniques. The demand for specialized equipment and services is increasing, particularly in projects requiring minimal environmental impact and high precision.

Competitor Analysis

Key competitors in the deep foundation drilling equipment industry include:

National Piling Products: Offers a range of piling equipment and services, focusing on quality and reliability.

Frontline Construction Equipment: Provides new and used construction equipment, emphasizing customer service and support.

Howell Drilling: Specializes in drilling services with a focus on safety and efficiency.

3C Drilling: Offers comprehensive drilling solutions, including equipment sales and rental services.

RPI Construction Equipment: Provides a variety of construction equipment, focusing on innovation and customer satisfaction.

Strategic Collaborations and Partnerships

ROC Equipment has established partnerships with leading industry manufacturers such as BUMA, KALICSON, LIEBHERR, and LODRIL. These collaborations enable the company to offer a diverse range of high-quality equipment and stay at the forefront of technological advancements in the industry.

Operational Insights

ROC Equipment's strategic considerations include:

Market Position: Leveraging its reputation for quality and reliability to maintain a competitive edge.

Competitive Advantages: Offering specialized non-vibratory drilling techniques and a comprehensive suite of services, including equipment sales, rentals, and field mechanic support.