RockarTech Company Research Report

Company Overview

• Name: RockarTech

• Mission: RockarTech aims to transform the automotive retail industry by providing innovative multi-channel eCommerce solutions tailored to automotive Original Equipment Manufacturers (OEMs), retailers, and importers.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• Charlotte Evans: Account Director

• Josh Osborne: Partnership & Innovation Manager

• Headquarters: 1 Monckton Court, South Newbald, York, YO43 4RW, United Kingdom

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: RockarTech is known for its expansive industry knowledge, innovative eCommerce solutions, and proof-of-concept business model that integrates digital and physical retail experiences.

Products

Overview

RockarTech offers a suite of eCommerce products to facilitate seamless integration for automotive OEMs and retailers. The focus is on end-to-end eCommerce solutions that are modular and extendable.

Product Line

1. Cloud Platform

• Description: A modular and extendable platform designed to accelerate the implementation of eCommerce operations.

• Features: Reliability, speed, lower cost of ownership, reduction of unnecessary investments.

2. Marketing & Intelligence

• Description: Consultancy services to enhance retail strategies through data-led insights.

• Features: Customer-centric approach, data-driven methodologies.

3. Training & Support

• Description: Comprehensive training and onboarding support.

• Features: Education provided by experienced experts.

4. Automotive eCommerce Suite

• Description: Enables end-to-end eCommerce, ideal for modern omnichannel retailing.

• Modules Included:

• Product Specification

• Part Exchange

• Vehicle Finance

• Checkout

• My Account

• Handover

• Features: Cross-platform integration and analytics support.

5. Business Intelligence & Data Insights

• Description: Offers a tailored-to-automotive BI platform for actionable insights.

• Features: Customised dashboards, inventory insight, customer behaviour analytics.

6. Customer Data Platform

• Description: Provides actionable insights from customer interactions.

• Features: Integration with existing BI tools like Microsoft PowerBI or Tableau.

Recent Developments

Recent Achievements

• Rockar Jaguar Land Rover:

• Achieved a record-breaking January with a 13% increase in new car orders and a 78% increase in used car orders from January 2023 to January 2024, attributed to innovative retail strategies and their unique omnichannel model. This resulted in a 35% increase in overall vehicle sales.

Highlights of Key Personnel

• Charlotte Evans:

• Celebrated a decade at RockarTech, exemplifying career advancement from the Hyundai store to becoming an Account Director, reflecting the company's values in fostering internal talents and aiming for customer-centric innovation.

• Josh Osborne:

• Transitioned from Rockar Retail operations to Partnership & Innovation Manager at RockarTech, where he now leads efforts in exploring cutting-edge technologies and building partnerships that enhance omnichannel experiences.

Corporate Innovations

• Omnichannel Strategies:

• Continued innovation in blending online and physical customer experiences, enhancing the car-buying journey by enabling customers to seamlessly transition between digital interfaces and physical showrooms.

• Business Model:

• RockarTech underscores a digital-first strategy with a robust ecommerce platform that adapts to client needs and market demands, fundamentally changing automotive retail paradigms.

• Client Testimonials:

• Leadership commends RockarTech for turning all transformation metrics to green within a year, emphasizing strategic importance and successful engagements with leading automotive brands like BMW in the South African region.

Conclusion

RockarTech positions itself as a trailblazer in the automotive retail industry, consistently pushing the boundaries of omnichannel retail experiences. With a focus on agile eCommerce solutions and sustained business innovation, RockarTech is well-poised to influence the future of automotive retail through strategic partnerships and a customer-first approach. For further inquiries or to engage with RockarTech's suite of products, reach out via letschat@rockartech.com or visit their headquarters in York, United Kingdom.