Overview
Rocket Lawyer, Inc. is a private company specializing in the legal technology industry, founded in 2008 by Charley Moore. The company is headquartered in San Francisco, California, and focuses on providing affordable online legal services primarily for individuals and small to medium-sized businesses. The services range from legal document creation and attorney consultations to legal advice and business registration assistance.
Key Services
- Online Legal Services: Offers incorporation, estate planning, and access to a comprehensive database of legal forms. The subscription-based model permits unlimited personalized documents and revisions.
- Attorney Network: Provides access to a network of attorneys for document review, legal advice, and representation.
- Rocket Legal+ Membership: Allows for the creation of legal documents, business registration filings, and legal advice at discounted rates, including half-off on certain professional services such as trademark filing.
- AI Services: Through Rocket Copilot™, utilizes AI technology to deliver efficient legal solutions, underlining the company’s commitment to leveraging technological advancements in legal services.
Executive Leadership
- Charley Moore: Founder and CEO, guiding the mission to make legal advice more accessible and affordable.
- Mark Edwards: Chief Product Officer, spearheading global product and service innovations.
- Sumit Malhotra: CTO, focusing on technology developments, including blockchain integration for legal transactions.
- Paul Hollerbach: Reappointed CFO in 2021, lending his expertise to enhance financial leadership and company growth.
- Deborah Holstein: Chief Growth Officer, driving customer-centric growth strategies across product lines and markets.
Financial Performance
Rocket Lawyer has successfully navigated multiple funding rounds, featuring a notable $223 million growth investment led by Vista Credit Partners in 2021. The company has amassed a total of $288M across seven rounds, which boosts its expansion and technological innovation initiatives, especially in AI and blockchain technology integration.
Strategic Developments
- Global Expansion: Initiated European operations in 2012 with Rocket Lawyer UK, further expanding into continental Europe in 2016.
- Legal Innovations: Launched Rocket Wallet, a blockchain-supported tool for secure contract execution, and introduced Legal Health Score for assessing and improving clients' legal readiness.
- Licensing: In September 2024, a subsidiary of Rocket Lawyer was granted an Alternative Business Structure license by Arizona’s Supreme Court, allowing non-lawyer-owned companies to provide legal services.
Competitors
Rocket Lawyer's primary competitor is LegalZoom in the online legal service market. The company differentiates itself with a broad range of legal products, a robust attorney network, and advanced technology integrations. Other significant competitors include ZenBusiness, Healy Consultants, Incfile (now Bizee), LegalShield, and Northwest Registered Agent.
Competitor Profiles
- LegalZoom: Established in LLC formation services, with over 2 million business customers since 2001, offering both free and paid packages. Known for its strong customer base but higher pricing due to upsells.
- ZenBusiness: Offers a compelling price point starting at $0 plus state fees and a suite of features with high customer satisfaction scores.
- Incfile (Bizee): Focuses on affordable document filing, business formation services, and receives strong customer feedback post-rebranding.
- LegalShield: Provides subscription-based legal and identity theft protection services, reportedly serving 4.5 million members across North America.
- Northwest Registered Agent: Prioritizes privacy, offering registered agent services and business setup managed in-house.
Service Comparisons and Strategic Insights
- Pricing Structure: Rocket Lawyer charges $99 for LLC formation with an option for a free subscription to its $39.99/month legal service plan. Competitors like LegalZoom and ZenBusiness offer competitive pricing but vary in features.
- Customer Experience: Rocket Lawyer ensures responsive customer support available from 9 a.m. to 9 p.m. ET on weekdays, with a streamlined user interface.
- Additional Services: Along with LLC formation, Rocket Lawyer and LegalZoom offer registered agent service, tax ID numbers, and compliance assistance, though LegalZoom's additional service fees are higher.
- Market Positioning and Experience: Rocket Lawyer has served over 25 million customers, while LegalZoom continues to hold a larger customer base in business formation.
- Customer Feedback: Rocket Lawyer garners favorable reviews for its streamlined process and user experience.
Contact Information
For more information, Rocket Lawyer can be contacted via their official website at [www.rocketlawyer.com](https://www.rocketlawyer.com). Customer service is available Monday through Friday, 6 AM to 6 PM PT, at (877) 881-0947.
