Company Market Research Report: Rockland Flooring

Company Overview

• Name: Rockland Flooring

• Mission: Rockland Flooring strives to meet the needs of its customers by offering a value package that includes an assortment of innovative products and a high level of personal service. Their mission is supported by principles that ensure a safe working environment, efficiency, excellence, high-quality products, exceptional service, and social responsibility.

• Founded: 1992 by Marc Chorney

• Key People: Founder - Marc Chorney

• Headquarters: 2720 North Service Dr., Red Wing, MN 55066, USA

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Rockland Flooring is a North American manufacturer specializing in laminated hardwood flooring for trailers, containers, and truck bodies. Known for its innovative protective coatings and composite floors.

Products

Floor Saver™

• Description: Engineered to protect the underside of trailer flooring.

• Key Features:

• Anti-fungal agent for protection against decay.

• Significantly reduces maintenance by protecting glue lines.

• Offers superior water protection compared to traditional undercoating.

Grip Guard™

• Description: Two-coat epoxy/urethane top coat designed for increased safety and longevity.

• Key Features:

• Weather-resistant and reduces water absorption by 55%.

• Slip-resistant and exceeds OSHA requirements.

• Provides increased floor life through wear resistance.

Wax Guard™

• Description: Economical solution for water-repellent floor protection.

• Key Features:

• Reduces water absorption, maintains slip resistance.

• Provides flexible protection strategies per fleet requirements.

Defender MAX™

• Description: FRP reinforced floors designed for higher load capacity while being lightweight.

• Key Features:

• Proven to increase fuel economy and payload.

• Offers significant weight savings over oak flooring.

• Delivers extended working life and shields against road debris.

Defender 24™

• Description: Composite flooring offering robustness at an affordable price.

• Key Features:

• 44% stronger than traditional oak with superior abrasion resistance.

• Highly water-resistant, reducing maintenance costs.

• Backed by a 10-year warranty, supporting load ratings up to 24,000 pounds.

Recent Developments

• Facilities and Expansion:

• New state-of-the-art manufacturing facility opened in Monon, Indiana, designed to produce every Rockland product and configuration.

• Product Launches:

• Introduction of Grip Guard™ protective coating in 2014.

• Launch of Defender 24™ as a budget-friendly composite flooring option.

• Corporate Achievements:

• Receipt of the Wabash National’s Distinguished Platinum Service Award in 2023.

• Honored with Great Dane’s 2022 Quality Award, solidifying the reputation for excellence.

• Community and Employee Engagement:

• Engagement in community activities such as local relief fundraisers and ice-skating events.

• Recognized employees with over 20 years of service to the company.

This comprehensive report provides insights into Rockland Flooring’s commitment to delivering innovative and reliable flooring solutions tailored to industry demands while maintaining its core values and mission-driven operations.