Rodeo Realty, Inc. - Comprehensive Analysis Report

Summary

Rodeo Realty Inc. is a residential real estate firm that has over 1,200 licensed agents and brokers across 12 offices in Los Angeles and Ventura counties. As one of the largest independently owned residential real estate firms in California and the United States, Rodeo Realty specializes in luxury high-end real estate, both in Southern California and internationally. The company aims to provide exceptional, personalized service to clients while equipping agents with the resources to excel, a mission reflected in its slogan: "Setting the Highest Standards in Real Estate Service".

1. Strategic Focus & Objectives

Core Objectives

To perform brokerage and related services at the highest level.

To maintain a reputation as an industry leader.

Specialization Areas

Specializes in luxury high-end real estate in Southern California and international markets.

Target Markets

Caters to a diverse clientele, ranging from first-time homebuyers to A-list celebrities.

2. Financial Overview

Estimated annual revenue of $247.2 million.

Revenue per employee is approximately $210,000.

Sales volume exceeds $5 billion annually.

Facilitates around 5,000 residential transactions each year.

5. Leadership & Management

Executive Team

Syd Leibovitch: Founder, CEO, and President. Leibovitch founded Rodeo Realty in 1986, envisioning a dynamic boutique brokerage. His background includes studies in economics and banking, and he began his real estate career at 23.

Brian Kier: Director of Operations.

Karen Ko: Controller.

Erick Flores: IT Director.

John P Gould: REALTOR®/Branch Manager, Beverly Hills Office, with 23 years of experience, joined Rodeo Realty in 2009 and became Branch Manager in July 2011.

John Richette: Director of Education and Training, Beverly Hills Office.

Kris Mooney: Rodeo Realty Beverly Hills.

Kristy Anderson: Sherman Oaks.

Buddy Gordon: REALTOR®/Branch Manager, Calabasas.

Michael Berns: Woodland Hills Office.

9. Operational Insights

Rodeo Realty aims to maintain the feel of a friendly boutique realtor while operating as one of the largest independent real estate firms. The company provides agents with a 7,000-square foot agent service center, including graphic arts, digital marketing, website design, print advertising, and a publicist and PR center. The firm is known for its high production, agent support, and presence across some of the state's most competitive markets.