ROI Communication is a 100% employee-owned internal communications and employee engagement agency headquartered in Scotts Valley, California. Established in 2001 by CEO Barbara Fagan-Smith, the company specializes in enhancing organizational communication to inspire and engage employees across various industries, including technology, retail, energy, biomedicine, manufacturing, consumer packaged goods, and agriculture. Their mission is to help leading businesses achieve optimal performance through effective internal communication strategies.
Key Strategic Focus
ROI Communication offers a comprehensive suite of services aimed at strengthening internal communications and employee engagement. Their core offerings include organizational planning, change enablement, visual storytelling, strategy implementation, and communication measurement. The company leverages proprietary methodologies and technologies to address challenges such as business transformation, leadership changes, mergers and acquisitions, culture change, and the future of work strategies. Their primary market comprises Fortune 500 companies seeking to enhance internal communication and employee engagement.
Financials and Funding
As of May 2025, ROI Communication's annual revenue is estimated to be between $10 million and $50 million. The company has approximately 81 employees across North America, Europe, and Africa. In 2021, ROI Communication transitioned to a 100% employee-owned model, underscoring its commitment to employee engagement and long-term sustainability.
Technological Platform and Innovation
ROI Communication utilizes a range of technologies to deliver its services effectively. Their tech stack includes Hotjar for analytics, WPBakery for page building, PHP for programming, Yoast SEO for search engine optimization, Bootstrap for UI frameworks, and Google Analytics for web analytics. These tools enable the company to create and implement innovative internal communication strategies tailored to each client's needs.
Leadership Team
The leadership team at ROI Communication comprises experienced professionals dedicated to advancing the company's mission:
- Barbara Fagan-Smith, Founder and CEO, brings extensive experience in employee communications and has been instrumental in shaping the company's strategic direction.
- Sheryl Lewis, President, has been with the company since its inception and has played a pivotal role in its growth and development.
- Lesli Gee, Executive Vice President, contributes her expertise in internal communications to drive client success.
- Michael Lynberg, Vice President, offers a wealth of experience in writing and communication strategies.
Leadership Changes
In October 2021, Sheryl Lewis was promoted to President of ROI Communication, reflecting the company's commitment to nurturing internal talent and expertise.
Competitor Profile
The internal communications and employee engagement industry is competitive, with several notable companies offering similar services:
- Simpplr: A company with approximately 400 employees and an estimated revenue of $82.6 million, specializing in internal communication platforms.
- Speakap: An internal communications provider with an estimated revenue of $21 million.
- Ragan Communications: A company with around 100 employees and an estimated revenue of $21.1 million, focusing on corporate communications.
- Lippincott: A firm with 94 employees and an estimated revenue of $28.7 million, offering brand strategy and design services.
- PartnerComm: A company with 100 employees and an estimated revenue of $21.1 million, specializing in employee communication and engagement.
Strategic Collaborations and Partnerships
In September 2024, ROI Communication merged with Gemspring Capital Management and other advisors to form Amplix, showcasing the company's growth and evolution.
Operational Insights
ROI Communication's employee-owned structure fosters a culture of accountability and engagement, distinguishing it from competitors. The company's focus on internal communication and employee engagement positions it as a leader in the industry, offering tailored solutions to meet the unique needs of its clients.
Strategic Opportunities and Future Directions
As organizations increasingly recognize the importance of effective internal communication, ROI Communication is well-positioned to expand its services and client base. The company's commitment to innovation and employee ownership provides a strong foundation for future growth and success.
Contact Information
- Website: roico.com
- LinkedIn: ROI Communication LinkedIn Profile
- Headquarters: Scotts Valley, California, USA
