Rokt Market Research Report
Company Overview
- Name: Rokt
- Mission: Rokt is a mission-driven, hyper-growth community of curious explorers focused on unlocking the potential of ecommerce.
- Founded: Rokt was founded in 2012 by Justin Viles and Bruce Buchanan.
- Key People:
- Bruce Buchanan, CEO
- Bill Barton, Chief Product and Engineering Officer
- Elizabeth Buchanan, Chief Commercial Officer
- Noel Curtis, SVP, Product
- Patrick Connorton, General Counsel & Corporate Secretary
- Simon Curran, Chief Development and Culture Officer
- Jacqueline Purcell, Chief Financial Officer
- Headquarters: Rokt is headquartered at the intersection of SoHo and TriBeCa in New York.
- Number of Employees: Over 600 employees as of 2024.
- Revenue: Rokt has raised over USD $480 million in funding to date.
- Known For: Rokt is known for its ecommerce technology that powers personalized offers and experiences, helping companies like Uber, Live Nation, AMC Theatres, and PayPal enhance customer transactions.
Products
Rokt Ecommerce
- Products Offered: Rokt Ecommerce supports companies by enhancing their transaction moments with personalized, relevant offers and messages.
- High-level Description: Personalizes customer experiences from cart to confirmation page using advanced machine learning.
- Key Features:
- Tailored upsells to increase average order value
- Payments marketplace for optimized revenue streams
- Post-purchase offers to improve customer lifetime value
Rokt Ads
- Products Offered: Rokt Ads helps advertisers acquire valuable customers in a buying mindset across premium ecommerce sites.
- High-level Description: Offers access to customers post-transaction, when engagement rates are highest.
- Key Features:
- Exclusive closed marketplace access
- Pay-per-engagement cost model
- Real-time optimization using machine learning
AfterSell by Rokt
- Products Offered: Revenue optimization tools for Shopify stores.
- High-level Description: Utilize checkout and post-purchase engagement tools to drive additional revenue growth.
- Key Features:
- On-brand cart customization
- Post-purchase upsell opportunities
- Intuitive setup with flexible customization
Recent Developments
- New Products Launched: No information is available.
- New Features Added: No information is available.
- New Partnerships:
- Partnered with Macy's to enhance retail media business through post-purchase offers.
- Collaboration with Deliveroo to expand their retail media program with non-endemic offers.
- Expansion into non-endemic advertising with Albertsons’ retail media strategy.
Key Achievements
- Recognized by Inc. Magazine on their list of America’s fastest-growing private companies.
- Winner of the MarTech Breakthrough Award for "Best Cookie-Less Marketing Solution" in 2024.
Conclusion
Rokt remains at the forefront of ecommerce technology, consistently expanding its influence through strategic partnerships and innovative product offerings. The company continues to grow, maintaining a commitment to enriching the ecommerce experience while simultaneously driving value for its clients.
