Company Profile: Rolascreen
Overview
Rolascreen is a privately held company recognized within the hospital and healthcare industry for its innovative privacy screens and partitions. Established in Chatsworth, California, the company employs between 11-50 individuals. As the only U.S.-based manufacturer of retractable medical privacy screens and room dividers, Rolascreen appeals to healthcare organizations focused on buying American-made products.
Contact Information:
- Website: [Rolascreen](http://www.rolascreen.com)
- Headquarters: 9649 Owensmouth Ave, Suite A, Chatsworth, California, 91311, United States
- Telephone: (800) 259-4214
Key Offerings
Rolascreen manufactures a diverse range of privacy solutions, both portable and wall-mounted, that adhere to infection control standards, which are critical in medical environments, more so amid the COVID-19 pandemic.
Product Categories
- Portable Elite Rolascreen: Implements flexible space management and privacy solutions.
- Wall Mounted Elite Rolascreen: Offers secure, retractable privacy dividers.
- Rolascreen Guards: Designed to aid social distancing, available in single or dual pane models.
Strategic Initiatives
Rolascreen has notably increased production capabilities to accommodate rising demands, as demonstrated by the swift delivery of over 2,000 screens during the pandemic. Their expeditious manufacturing enables order fulfillment within as few as 14 days.
Company Leadership
- Ephraim Barsam: Chief Executive Officer
- Mark Markowicz: Director of Product Development
- Jerry Feldman: Senior Vice President, Finance
Market Presence
In 2019, Rolascreen underwent rebranding from Kwickscreen USA to underscore its manufacturing capabilities and dedication to U.S.-based production. This strategic move has grounded its reputation for quality craftsmanship, customer service excellence, and comprehensive support in sales and maintenance, supplying hundreds of screens to healthcare facilities, including a major contract with Canadian hospitals. Rolascreen maintains active social media engagement on platforms like LinkedIn, Facebook, and Instagram to bolster marketing and customer interaction strategies.
Competitor Profile
Competitive Landscape
Rolascreen operates in a competitive landscape chiefly populated by businesses serving both residential and healthcare sectors. Some notable competitors include:
- Phantom Screens: Specializes in customizable, retractable screens suited for commercial and residential uses with a focus on aesthetic design and ease of operation.
- Mirage Screen Systems: Concentrates on retractable solutions for large openings and outdoor spaces, with an emphasis on smooth operation and energy efficiency.
- Apollo Screens: Offers robust, easily installed screen systems tailored to the aesthetic preferences of the residential market with various customization options.
Market Position
Rolascreen distinguishes itself by targeting healthcare facilities, whereas competitors like Phantom Screens and Mirage Screen Systems are primarily focused on residential markets. This specialization enables Rolascreen to address unique industry needs more efficiently than their broadly-focused competitors.
Product Attributes
- Adaptability: Rolascreen provides versatile, retractable partitions and privacy screens suitable for ever-changing healthcare settings.
- Innovation: The company’s dedication to ongoing product enhancement and innovative solutions caters to the efficiency and functional demands of healthcare environments.
Rolascreen harnesses its healthcare niche to offer privacy solutions essential for modern healthcare facilities. Their healthcare-focused slant gives them a unique value proposition against competitors who focus more extensively on residential or commercial segments. This distinction is crucial when marketing to potential clients within the healthcare sector, highlighting the specialized benefits of Rolascreen's offerings.
