Rollick, Inc. Company Profile

Background

Overview

Rollick, Inc., founded in 2017 and headquartered in Austin, Texas, is a leading technology provider specializing in customer engagement solutions for the recreation and industrial equipment sectors, including powersports, RV, marine, and industrial/commercial industries. The company connects manufacturers, dealers, and finance and insurance providers with in-market consumers, facilitating a seamless customer journey from pre-purchase through re-purchase.

Mission and Vision

• Mission: To revolutionize the recreation and industrial equipment shopping lifecycle.

• Vision: To be the most digitally transformative company for recreation and industrial equipment manufacturers and their dealers.

Industry Significance

Rollick plays a pivotal role in enhancing the customer experience within the recreation and industrial equipment industries by providing integrated technology solutions that streamline the buying process and foster long-term customer relationships.

Key Strategic Focus

Core Objectives

• Enhance customer engagement and satisfaction across the entire purchasing journey.

• Provide innovative digital solutions that bridge the gap between manufacturers, dealers, and consumers.

• Drive sales growth and operational efficiency for OEMs and dealers.

Areas of Specialization

• Enterprise lead management

• Digital retailing solutions

• Inventory marketing

• Customer experience and loyalty programs

• Marketing automation

Key Technologies Utilized

• Aimbase Marketing Automation

• RollickEngage

• GoRollick.com Marketplace

Primary Markets Targeted

• Powersports

• RV

• Marine

• Industrial/commercial equipment

Financials and Funding

Funding History

• Total Funds Raised: $22.4 million

• Recent Funding Rounds:

• In 2022, Rollick secured an additional $10 million in funding, led by TechNexus, with participation from Silverton Partners, LiveOak Venture Partners, Autotech Ventures, Manchester Story, and Sandbox Insuretech.

Notable Investors

• Silverton Partners

• LiveOak Venture Partners

• Autotech Ventures

• Manchester Story

• Sandbox Insuretech

Utilization of Capital

The capital raised has been allocated towards expanding Rollick's dealer network, enhancing product offerings, and supporting the development of new digital retailing and inventory services.

Pipeline Development

Key Pipeline Candidates

• RollickNurture: A lead management and nurturing service designed to improve lead-to-sale conversion rates.

• RollickDR: The recreation industry’s first-to-market digital retailing and customer engagement solution.

Stages of Development

• RollickNurture and RollickDR are currently in the deployment phase, with several OEM clients adopting these solutions to enhance their digital retailing capabilities.

Target Conditions

• These solutions aim to address challenges in lead management, customer engagement, and digital retailing within the recreation and industrial equipment sectors.

Anticipated Milestones

• Rollick anticipates continued growth in 2023, including hiring additional team members to support the expansion of its product offerings and dealer network.

Technological Platform and Innovation

Proprietary Technologies

• Aimbase Marketing Automation: A platform that enables OEMs and dealers to manage and automate marketing campaigns effectively.

• RollickEngage: A tool that provides insights into customer behavior and engagement, facilitating targeted marketing strategies.

• GoRollick.com Marketplace: An outdoor recreational vehicle buying marketplace that connects consumers with a nationwide network of dealers and manufacturers.

Significant Scientific Methods

• Data analytics and machine learning algorithms are employed to analyze customer interactions and optimize marketing efforts.

Leadership Team

Key Executives

• Bernie Brenner: Co-founder and CEO. Bernie has been instrumental in driving Rollick's growth and strategic direction.

• Jason Nierman: Co-founder and Chief Revenue Officer. Jason oversees revenue generation strategies and partnerships.

• Amit Maheshwari: Co-founder and Chief Technology Officer. Amit leads the development of Rollick's technological solutions.

Competitor Profile

Market Insights and Dynamics

• The market for customer engagement technology in the recreation and industrial equipment sectors is growing, driven by the increasing need for digital solutions that enhance customer experiences and streamline sales processes.

Competitor Analysis

• Reynolds and Reynolds: Provides software and services for automotive dealership retailing.

• CDK Global: Offers cloud-driven management systems for auto dealerships.

• Tekion: Delivers AI and cloud-driven systems for auto dealership management.

• Digital Air Strike: Specializes in digital marketing solutions for auto dealerships.

Strategic Collaborations and Partnerships

• Rollick continues to build strategic collaborations to strengthen its market presence and expand its technological capabilities within the recreation and industrial equipment sectors.