Rom-Control Pty Ltd Company Profile

Background

Rom-Control Pty Ltd, established in 2007, is an Australian company specializing in the repair and refurbishment of industrial electronic and process control equipment. The company's mission is to provide cost-effective alternatives to equipment replacement, thereby reducing maintenance costs and enhancing equipment reliability for its clients. Rom-Control serves a diverse range of industries, including manufacturing, mining, pharmaceuticals, and power generation.

Key Strategic Focus

Rom-Control's strategic focus centers on delivering comprehensive electronic repair and refurbishment solutions. The company emphasizes:

• Component-Level Expertise: Capable of fault-finding and repairing equipment at the component level, regardless of the equipment's function, make, or model.

• Obsolescence Management: Addressing challenges associated with obsolete equipment by refurbishing and extending the life of existing assets.

• Hazardous Area Solutions: Providing specialized equipment and services for industries operating in hazardous environments, including the distribution of intrinsically safe devices.

Financials and Funding

As of the latest available data, Rom-Control reports annual revenue of approximately $3.5 million and employs around 18 staff members. Specific details regarding funding history or recent investment rounds are not publicly disclosed.

Pipeline Development

Rom-Control's service offerings include:

• Repair and Refurbishment: Services for variable speed AC and DC motor drives, servo drives, soft starters, wind turbine inverters, and circuit boards.

• Custom Design and Manufacturing: Development of bespoke electronic equipment tailored to client specifications.

• Hazardous Area Solutions: Distribution of intrinsically safe devices, such as the Aegex 10 tablet, certified for use in explosive environments.

Technological Platform and Innovation

Rom-Control distinguishes itself through:

• Proprietary Technologies: Utilization of advanced diagnostic tools, including In-Circuit Testing (ICT) and functional analysis, to identify and repair defects without access to schematics or manuals.

• Scientific Methodologies: Employing methodologies traditionally used in military and electronic manufacturing industries to achieve high-quality repair and refurbishment outcomes.

Leadership Team

• Michael Horovitz: Founder and CEO, with a background in electrical engineering and extensive experience in industrial electronics.

• Nicole Horovitz: CEO, overseeing company operations and strategic initiatives.

Leadership Changes

In 2020, Rom-Control expanded its operations and rebranded as Romcontrol Group, reflecting its growth and diversification of services.

Competitor Profile

Market Insights and Dynamics

The industrial electronic repair and refurbishment market is characterized by:

• Market Size and Growth: A growing demand for cost-effective maintenance solutions as industries seek to extend the lifespan of existing equipment.

• Industry Trends: An increasing focus on sustainability and reducing electronic waste, driving the need for refurbishment services.

Competitor Analysis

Key competitors include:

• Loccioni Group: Specializes in automatic measurement and quality control solutions.

• GF Piping Systems: Provides plastic and metal piping systems, with a focus on industrial applications.

• AGC Automotive: Produces automotive glass and related products.

• Frigel: Offers cooling solutions and refrigeration equipment for industrial applications.

Strategic Collaborations and Partnerships

Significant partnerships include:

• Aegex Technologies: In 2016, Rom-Control became an authorized dealer for Aegex's intrinsically safe Windows 10 tablets in Australia, enhancing its hazardous area solutions portfolio.

Operational Insights

Rom-Control's competitive advantages include:

• Universal Equipment Repair: Ability to repair a wide range of equipment without the need for original schematics.

• Cost-Saving Alternatives: Providing economical solutions that reduce the need for purchasing new equipment.

• Obsolescence Management: Extending the life of equipment that may no longer be supported by manufacturers.

Strategic Opportunities and Future Directions

Rom-Control aims to:

• Expand Service Offerings: Continue developing custom design and manufacturing capabilities to meet evolving client needs.

• Enhance Technological Capabilities: Invest in advanced diagnostic and repair technologies to improve service efficiency and quality.

• Strengthen Market Position: Leverage partnerships and certifications to solidify its standing in the hazardous area solutions market.

Contact Information

• Website: www.rom-control.com.au

• LinkedIn: Rom-Control Pty Ltd

• Facebook: ROMControlAus