Comprehensive Profile of Roman Wagersreiter and Competitive Analysis

Company Profile: Roman Wagersreiter

General Information

• Company Name: Roman Wagersreiter

• Website: [www.frischgemuese.at](https://www.frischgemuese.at/)

• Headquarters: Halbturn, Burgenland, Austria

• Company Size: 501-1,000 employees

• Type: Public Company

• Primary Location: Budapester Straße 35, Halbturn, 7131 Burgenland, Austria

• Contact Information:

• Phone: +43 (0) 1/6165800

• Email: bestellung@frischgemuese.at

Overview

Roman Wagersreiter is a prominent figure in the vegetable wholesale industry, known for its dedication to freshness, quality, and regional produce. The organization ensures high quality standards through various industry-recognized certifications and strict product safety protocols.

Certifications & Quality Standards

• IFS Certified: Compliant with the International Featured Standards (IFS), guaranteeing high safety and quality levels.

• BIO Certified: Holds a biological certification (BIO Kontrollstellennummer AT-BIO-501), underscoring organic production methods.

• AMA Gütesiegel: Products certified with the AMA Quality Seal, indicating premier quality and safety for Austrian agricultural products.

• Frequent pesticide residue tests are conducted to uphold product safety.

Company Philosophy

• Freshness and Quality: Emphasis on short delivery routes, solid relationships with local suppliers, and rapid product turnover.

• Health Advocacy: Promotes the consumption of at least five servings of fruits and vegetables daily as advised by nutrition experts.

• Regional Commitment: Sources predominantly from local Viennese gardeners, ensuring freshness and regional specificity.

• Sustainability and Responsibility: Prioritizes personal contact with suppliers and sustainable agricultural practices.

Leadership

• Roman Wagersreiter: Senior executive with over 17 years of experience, leading the M & W Frischgemüse Handelsgesellschaft mbH.

Strategic Insights

• Network and Partnerships: Participation in Frischgemüse Handelsgesellschaft shows a strong network within the wholesale vegetable market.

• Regional Market Focus: Strong connections with local producers and a commitment to sustainability appeal to clients desiring local, fresh produce.

Key Locations

• Main Office: Laxenburgerstrasse 365 B3/22-24, 1230 Wien

• Additional Facilities: Several strategic locations in Vienna facilitate logistical efficiency and regional market dominance.

Social Media & Online Presence

• LinkedIn: Active engagement and market updates on [LinkedIn](https://www.linkedin.com).

• Facebook: Broader audience interaction and updates on [Facebook](https://www.facebook.com).

Competitor Analysis

Key Competitors in the Vegetable Wholesale Market in Austria

1. Obsthaus Haller GmbH

• Headquarters: Großmarkt Wien, Gebäude A21, Laxenburger Straße 365, A-1230 Wien

• Market Differentiation: Specializes in organic fruits and vegetables adhering to BIO and IFS Food certifications. Strong regional and sustainable products, supplies to prominent clients including Swing Kitchen and Vapiano Austria.

2. S-Frutta Südfrüchte Import GmbH

• Locations: Warehouse in Biedermannsdorf and Office in Laxenburg

• Main Business Activity: Major importer of fruits and vegetables from Southern Europe, supplying large food retailers across Austria.

• Focus: Fresh and healthy imports, reliable supply chain, and consistent quality standards with professional customer care.

3. Baghel Agro Industries

• Market Activity: Supplier of fresh vegetables both locally and internationally, known for competitive pricing and organic farming practices.

• Offerings: Extensive range including potatoes, onions, tomatoes, and specialty crops like brinjal.

Strategic Insights

• Market Positioning: Roman Wagersreiter’s M & W Frischgemuese holds a competitive edge in the regional market with a clear focus on quality and local sourcing. Their organic certifications (BIO, AMA Gütesiegel) appeal to health-conscious consumers.

• Key Differentiators: Short supply chain ensuring product freshness, frequent quality checks, and regional loyalty distinguish M & W Frischgemüse from competitors like Obsthaus and S-Frutta, which have broader sourcing approaches.

• Potential Opportunities: Enhanced regional market presence and capitalizing on sustainability trends by highlighting certification standards and organic produce can attract health-focused consumers and business clients.

Contact Information

• Address: Laxenburgerstrasse 365 B3/22-24, 1230 Wien

• Phone: +43 (0) 1/6165800

• Email: bestellung@frischgemuese.at

• [Website](https://www.frischgemuese.at/)

This report amalgamates the company profile of Roman Wagersreiter with a detailed analysis of its competitive landscape, providing insights essential for strategic business decisions.