Company Research Report: Roobrik, Inc.
Company Overview
Name, Mission of the Company
Roobrik, Inc.
Mission: Enable senior living providers to convert researchers into residents by engaging, empowering buyers with Discovery Surveys, and enabling their sellers to have meaningful conversations that convert.
Founding Information
- Founded: 2013
- Founders: Nate O’Keefe
Key People in the Company
- Nate O’Keefe - Founder/CEO
- Jessica Bloch-Schulman - COO
- Anand Raman - CTO
- Tim Boeshaar - Director of Service Delivery
- Evan Friedkin - Head of Business Development
- Craig Simons - Head of Marketing
Headquarters
- Location: Durham, North Carolina, USA
Number of Employees
- Company Size: 11-50 employees
Revenue
- No information is available
Company Recognition
- Known For: Sales and marketing technology for senior living providers, particularly for optimizing the prospect journey to increase move-ins.
Products
Roobrik Solutions
- Roobrik Surveys
- Description: Digital surveys for senior living prospects that engage, educate, and motivate respondents through a journey of discovery.
- Key Features:
- Utilize motivational interviewing techniques.
- Collect over 20 key data points on prospects such as care needs, living situation, family dynamics, and readiness.
- Enable community sales teams with useful insights for personalized follow-ups.
- Roobrik Afford
- Description: A survey designed to predict financial readiness without requiring specific financial numbers from prospects.
- Key Features:
- Financial readiness evaluation.
- Prioritizes leads based on financial readiness levels.
- Versatile use within the marketing funnel, from top to bottom.
Recent Developments
New Products Launched
- “Is it the right time for memory care?” Insight Tool
- Launched: May 2023
- Description: Designed to help families understand their loved one’s readiness for memory care.
- Features: Guides caregivers through 22 questions about care needs, safety concerns such as wandering, and communication challenges.
New Features Added to Existing Products
- Roobrik Surveys
- Continuous improvement to include specific surveys for various care types and stages of senior living, such as:
- "Is it the right time for senior living?"
- "Can I afford senior living?"
- "Is it the right time to downsize?"
New Partnerships
- Partnerships with Leading Providers
- Roobrik partners with senior living providers including Agemark, Brightview, Merrill Gardens, and more to optimize their prospect journeys and conversion rates.
Case Studies and Impact
- Brightview Senior Living
- Impact: Roobrik lifted web leads by 33% in 2023 for Brightview Senior Living.
Notable Reports
- The Roobrik Report 2023: Senior Living’s ‘Hidden Market’
- Published: August 2023
- Insights: Data from over 41,000 completed consumer assessments revealing key insights about senior living's younger-than-expected prospect pool and their motivations and barriers.
Testimonials
- Mike Thompson Jr. (Marketing, Brightview Senior Living): "Such a valuable asset — not only to us, but I think to prospects to better understand their needs."
- Thomas Cloutier (CMO, Arete Living): "What’s great about it is that it enables my sales teams to have much more robust conversations with prospects because they can see all of the data Roobrik gathers right there in the contact record."
- Nicole Pretre (President & CEO, Cedar Community): "Roobrik provides me with a map to creating the best experience from the first phone call."
This report synthesizes key information about Roobrik, Inc., focusing on its mission, products, and recent innovative developments, ensuring a comprehensive understanding of the company's market activity.