Roofed Right America LLC: Company Profile
Background
Overview
Roofed Right America LLC (RRA) is a Milwaukee-based commercial roofing contractor specializing in re-roofing, maintenance, and repair services for a diverse range of commercial clients. Established in 2006, RRA has expanded its operations to include satellite locations in Texas and New Jersey, offering comprehensive roofing solutions throughout the Central and Eastern United States.
Mission and Vision
RRA's mission is to provide the best commercial and industrial roofing services while maintaining a commitment to excellence and customer satisfaction. The company prioritizes integrity, professionalism, and attention to detail in every project, aiming to deliver exceptional service, employ the latest techniques and technologies, and ensure the longevity and security of its roofing installations.
Primary Area of Focus
RRA focuses on delivering high-quality roofing services, including roof replacement, new construction, repair, maintenance, inspections, and solar panel installation. The company serves a wide array of commercial clients, ensuring tailored solutions that meet the unique needs of each project.
Industry Significance
As a leading commercial roofing contractor, RRA has established a strong presence in the industry, recognized for its commitment to quality and customer satisfaction. The company's expansion through strategic acquisitions and partnerships underscores its significant role in the commercial roofing sector.
Key Strategic Focus
Core Objectives
- Organic Growth: RRA aims to accelerate its growth by enhancing its existing operations and expanding its service offerings.
- Strategic Acquisitions: The company seeks to establish a scalable platform by investing in and supporting other leading commercial roofing companies across the United States.
Areas of Specialization
- Re-Roofing Services: Providing comprehensive re-roofing solutions tailored to the specific needs of commercial clients.
- Maintenance and Repair: Offering ongoing maintenance and repair services to ensure the longevity and functionality of roofing systems.
Key Technologies Utilized
- Technology-Enabled Approach: RRA leverages advanced technologies to deliver high-quality service, ensuring efficiency and precision in its operations.
Primary Markets Targeted
RRA serves commercial clients across the Central and Eastern United States, with a focus on urban and industrial regions, providing tailored roofing solutions to meet diverse client needs.
Financials and Funding
Funding History
- Partnership with Great Range Capital: In April 2023, RRA partnered with Great Range Capital (GRC), a Kansas City-based private equity firm, to support its growth strategy and establish a scalable platform for future acquisitions.
Total Funds Raised
Specific details regarding the total funds raised by RRA are not publicly disclosed.
Recent Funding Rounds
- April 2023: RRA secured a partnership with GRC to enhance its growth initiatives and support strategic acquisitions.
Notable Investors
- Great Range Capital: A private equity firm based in greater Kansas City, primarily targeting equity investments in companies with revenues ranging from $20 to $150 million.
Utilization of Capital
The capital from the partnership with GRC is intended to support RRA's organic growth strategy and facilitate the acquisition of complementary commercial roofing companies across the United States.
Pipeline Development
Key Acquisitions
- Upstate Roofing & Painting: In November 2023, RRA acquired Upstate Roofing & Painting, a provider of roofing and painting services in Rochester, New York.
- B&M Roofing of Colorado: In July 2025, RRA acquired B&M Roofing of Colorado, a provider of reroofing and repair services in Frederick, Colorado.
- Eagle Rivet Roof Services: In October 2025, RRA expanded its geographic presence by partnering with Eagle Rivet Roof Services, a leading provider of commercial roofing services in Connecticut and Massachusetts.
Stages of Development
These acquisitions represent RRA's strategic efforts to expand its service offerings and geographic reach, enhancing its position in the commercial roofing industry.
Target Conditions
The acquisitions focus on companies with established reputations and a strong presence in their respective markets, aiming to integrate their expertise and resources into RRA's platform.
Anticipated Milestones
The integration of these acquisitions is expected to contribute to RRA's growth trajectory, with ongoing efforts to identify and partner with additional leading commercial roofing companies.
Technological Platform and Innovation
Proprietary Technologies
RRA employs a technology-enabled approach to deliver high-quality service, ensuring efficiency and precision in its operations.
Significant Scientific Methods
While specific scientific methodologies are not detailed, RRA's commitment to employing the latest techniques and technologies underscores its focus on innovation and quality.
Leadership Team
Executive Profiles
- Adam Brissman: Co-founder and CEO of RRA, leading the company's strategic vision and growth initiatives.
- Ricardo Herrera: Co-founder and COO of RRA, overseeing operations and ensuring the company's service excellence.
Key Contributions
Both Brissman and Herrera have been instrumental in establishing RRA's presence in the commercial roofing industry and in forming strategic partnerships to support the company's growth.
Competitor Profile
Market Insights and Dynamics
The commercial roofing industry is characterized by a diverse range of service providers, with companies competing on quality, service offerings, and geographic reach. The market is experiencing consolidation, with larger firms expanding through strategic acquisitions to enhance their capabilities and market presence.
Competitor Analysis
Key competitors in the commercial roofing sector include companies like Tecta America, CentiMark Corporation, and Flynn Group of Companies. These firms offer comprehensive roofing solutions and have established significant market shares.
Strategic Collaborations and Partnerships
RRA's partnership with Great Range Capital and its subsequent acquisitions demonstrate a strategic approach to growth through collaboration and integration of complementary businesses.
Operational Insights
Strategic Considerations
RRA's focus on strategic acquisitions and partnerships positions it to leverage economies of scale, share best practices, and enhance its service offerings across a broader geographic area.
Competitive Advantages
RRA's commitment to quality, customer satisfaction, and strategic growth initiatives provides a strong foundation for competing effectively in the commercial roofing industry.
Strategic Opportunities and Future Directions
Strategic Roadmap
RRA plans to continue its growth trajectory by identifying and partnering with additional leading commercial roofing companies, expanding its service offerings, and enhancing its geographic presence.
Future Business Directions
The company aims to integrate acquired businesses seamlessly, preserving their cultures and strengths while leveraging shared resources to drive innovation and efficiency.
Opportunities for Expansion
RRA is actively seeking organizations that align with its values and strategic objectives, focusing on companies that can contribute to its growth and success in the commercial roofing sector.
