Roofer Chicks Company Profile

Background

Overview

Roofer Chicks is a woman-owned roofing contractor based in New Braunfels, Texas, specializing in both residential and commercial roofing services. Founded by Ami Feller in 2016, the company has established a reputation for quality workmanship and customer satisfaction. With a workforce that is approximately 75% female, Roofer Chicks is committed to empowering women in the trades and challenging traditional industry norms.

Mission and Vision

The company's mission is to provide the highest quality roofing solutions with integrity, expertise, and a commitment to empowering all team members. While championing women's inclusion in the trades, Roofer Chicks fosters a diverse team working collaboratively to deliver exceptional customer experiences.

Industry Significance

Roofer Chicks has been recognized for its contributions to the roofing industry, winning the New Braunfels Herald-Zeitung award for Best Roofing Contractor for seven consecutive years. Additionally, the company holds a GAF Master Elite certification, placing it among the top 2% of roofing contractors in North America.

Key Strategic Focus

Core Objectives

Quality Assurance: Delivering high-quality roofing solutions with a focus on customer satisfaction.

Empowerment: Providing opportunities for women in the trades, particularly single mothers and those seeking career changes.

Community Engagement: Actively participating in local events and volunteer projects to support the community.

Areas of Specialization

Residential Roofing: Specializing in roof installations, repairs, and replacements for residential properties.

Commercial Roofing: Offering comprehensive roofing services for commercial buildings, including maintenance and emergency repairs.

Key Technologies Utilized

Malarkey Shingles: Utilizing eco-friendly, impact-resistant shingles made from upcycled polymers and rubberized asphalt.

GAF Roofing Systems: Implementing advanced roofing systems from GAF, a leading manufacturer in the industry.

Primary Markets Targeted

New Braunfels and Surrounding Areas: Serving communities such as San Marcos, Seguin, Cibolo, Canyon Lake, and Kyle.

Financials and Funding

Funding History

Specific details regarding Roofer Chicks' funding history are not publicly disclosed. The company operates as a privately held entity, focusing on organic growth and community engagement.

Financial Performance

Estimated Annual Revenue: Approximately $5 million to $25 million.

Employee Count: Between 25 to 100 employees.

Pipeline Development

Key Projects and Milestones

Rock Haus Foundation Roof Donation: In June 2025, Roofer Chicks, in collaboration with GAF, donated and installed a new roof for the Rock Haus Foundation, a local nonprofit supporting adults with intellectual and developmental disabilities.

Technological Platform and Innovation

Proprietary Technologies

Malarkey Shingles: Eco-friendly shingles made from upcycled polymers and rubberized asphalt, offering impact resistance and environmental benefits.

Significant Scientific Methods

Training Programs: Implementing comprehensive training programs to ensure high-quality installations and empower team members.

Leadership Team

Ami Feller – Owner and CEO

Professional Background: With nearly 20 years in the roofing industry, Ami began her career working alongside her brother in the 1990s. She founded Feller Roofing in 2012 and rebranded as Roofer Chicks in 2021.

Key Contributions: Ami has been instrumental in establishing Roofer Chicks as a leading roofing contractor, emphasizing quality, empowerment, and community engagement.

Competitor Profile

Market Insights and Dynamics

Industry Competition: The roofing industry is characterized by a mix of large national firms and local contractors. Companies like Tecta America and CentiMark are significant players, with revenues in the hundreds of millions.

Competitor Analysis

Tecta America: A leading roofing contractor with over 500 employees and revenue of $960.2 million.

CentiMark: Another major player with over 500 employees and revenue of $777.7 million.

Strategic Collaborations and Partnerships

GAF Partnership: Roofer Chicks collaborates with GAF, North America's largest roofing manufacturer, to provide high-quality materials and support community initiatives.

Operational Insights

Competitive Advantages: Roofer Chicks differentiates itself through its woman-owned status, commitment to quality, and active community involvement.