RoomStory.ai Company Profile

Background

RoomStory.ai is an AI-powered interior design platform founded in 2024 by architect-entrepreneurs Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO). The company's mission is to bridge the gap between design inspiration and actionable purchasing by offering users a seamless experience to explore and shop for interior decor.

Key Strategic Focus

RoomStory.ai focuses on "inspiration-first commerce," enabling users to visualize, customize, and shop interiors that match their personal style. The platform allows users to:

Upload Inspiration Images: Users can upload saved inspiration photos, and RoomStory.ai identifies exact or similar products to bring the vision to life.

Style-Based Search: Users can search for specific styles, such as "beige minimalism" or "cozy boho," and explore matching designs.

Collaborative Moodboards: Users can save favorites, build shared collections, and co-create dream spaces with family members.

Augmented Reality Visualization: The platform offers features to visualize furniture in users' actual spaces before making a purchase.

Direct Shopping Links: RoomStory.ai connects users directly to trusted retailers, facilitating a seamless shopping experience.

Financials and Funding

In June 2025, RoomStory.ai secured ₹3 crore in pre-seed funding led by Rukam Sitara Fund, with participation from Aakash Anand, founder of Bella Vita Organic, and Wolfpack Labs. The capital is earmarked to enhance the platform's AI capabilities, launch its website and mobile applications, and expand its user base while building a community of interior design enthusiasts.

Technological Platform and Innovation

RoomStory.ai leverages advanced artificial intelligence to transform the interior design process. Key technological features include:

AI-Powered Product Matching: The platform analyzes user-uploaded images to identify and suggest exact or similar products available through partner retailers.

Style Recognition Algorithms: AI algorithms interpret user-defined styles to present curated design options that align with individual preferences.

Augmented Reality Integration: Users can visualize how selected furniture and decor items will appear in their actual living spaces, enhancing decision-making confidence.

Collaborative Tools: The platform offers features for users to create and share moodboards, facilitating collaborative design efforts with family and friends.

Leadership Team

Ekatva Jain, CEO: Co-founder and Chief Executive Officer, bringing over a decade of design experience and leadership to RoomStory.ai.

Sahil Lunia, Chief Design Officer: Co-founder and Chief Design Officer, responsible for overseeing the platform's design aesthetics and user experience.

Punit Jain, COO: Co-founder and Chief Operating Officer, managing the company's operations and strategic initiatives.

Market Insights and Dynamics

The global home and interior shopping market is valued at over $800 billion, with a significant shift toward visual-first, AI-powered discovery. In India, the interior design sector is projected to reach $38.2 billion by 2027, growing at a compound annual growth rate (CAGR) of 30% between 2021 and 2027. When combined with the Indian furniture market, the total opportunity reaches approximately $76 billion.

Competitor Analysis

RoomStory.ai operates in a competitive landscape that includes:

Houzz: A platform offering a vast database of home design photos, articles, and product recommendations.

Pinterest: A visual discovery engine where users can find and save ideas for various projects, including home decor.

Wayfair: An e-commerce company specializing in home goods, offering a wide range of furniture and decor items.

RoomStory.ai differentiates itself by integrating AI-driven design inspiration with direct shopping capabilities, providing a seamless transition from visualization to purchase.

Strategic Collaborations and Partnerships

The platform has established strategic alliances with various partner retailers, enabling users to access a wide range of interior products directly through RoomStory.ai. These partnerships are crucial in offering a comprehensive selection of home furnishings and decor items that align with the curated designs available on the platform.

Operational Insights

RoomStory.ai's strategic considerations include:

AI-Driven Personalization: Utilizing AI to offer personalized design recommendations based on user preferences and uploaded inspiration images.

Seamless User Experience: Ensuring a smooth transition from design exploration to purchasing, enhancing user satisfaction and engagement.

Market Positioning: Positioning itself as a thought leader in the design-tech industry by leveraging AI to transform the traditional interior design process.

Strategic Opportunities and Future Directions

RoomStory.ai's strategic roadmap includes:

Enhancing AI Capabilities: Continuously improving AI algorithms to offer more accurate and personalized design recommendations.

Expanding Digital Presence: Launching mobile applications to provide users with a seamless digital experience across devices.

Building a Community: Growing a community of interior design enthusiasts to foster engagement and brand loyalty.

Global Expansion: Exploring opportunities to expand the platform's reach beyond the Indian market to tap into the global interior design industry.