Root and Soil - Comprehensive Analysis Report

Summary

Root and Soil is an online platform established in 2019 that specializes in multi-category natural baby care products. Founded by Priyadharshini Krishnan and Meghala in Coimbatore, India, the company focuses on providing safe and natural products for babies. The company aims to make a mark in the natural baby care sector by offering a range of products made from natural ingredients.

1. Strategic Focus & Objectives

Core Objectives

• Root and Soil's main business objective is to provide natural and safe baby care products.

• A key goal is to cater to the specific needs of babies through their product offerings.

Specialization Areas

• The company specializes in the natural baby care products market.

Target Markets

• Root and Soil targets the market segment focused on parents seeking natural and safe products for their babies.

2. Financial Overview

Funding History

• As of July 2025, Root and Soil is an unfunded company.

• As of March 2024, Root and Soil has a revenue of $927K (₹7.68Cr).

6. Competitive Analysis

Major Competitors

• The Moms Co

• Focuses on natural baby care products.

• Mother Sparsh Baby Care

• Focuses on providing natural and Ayurvedic baby care solutions.

• BabyOrgano

• Offers organic baby care products.

• Root and Soil is ranked 8th among 35 active competitors.

7. Market Analysis

Market Overview

• The garden soil market was valued at USD 4.06 billion in 2024 and is projected to reach USD 4.18 billion by 2033, exhibiting a CAGR of 2.9% from 2025 to 2033.

• Key trends driving market growth include increasing environmental awareness, urbanization, and a rising interest in home gardening.

• Factors such as soil fertility, moisture retention, and organic content significantly shape consumer preferences and the competitive landscape.

• Consumers are seeking high-quality growing media for flowers, vegetables, and herbs. Concerns about sustainable agriculture are also pushing the market towards eco-friendly options.

• The increasing interest in gardening is expected to propel the garden soil market growth.

• The soil treatment market is growing, driven by the increasing prevalence of soilborne pests and the need for techniques that enhance soil microbiome balance.

• The market is also driven by a growing demand for sustainable agriculture, rising awareness about soil health, and the increasing adoption of bio-based and organic amendments.