Market Research Report: Rose International

Overview

Rose International is a distinguished provider of Information Technology and Workforce Solutions within the United States, founded in 1993 by Sue Bhatia. Recognized as a minority- and woman-owned business, Rose International excels in delivering superior talent and staffing solutions across various industries, catering to clients such as Fortune 500, Fortune 5,000, and government agencies. The company operates with a workforce of 5,001 to 10,000 employees and is headquartered at 18952 MacArthur Blvd, Ste 235, Irvine, CA. Distinguished by the Corporate Plus® Certification from the National Minority Supplier Development Council, Rose International exemplifies excellence in managing national and international accounts.

Leadership

Sue Bhatia, Founder and Chairwoman: Spearheading Rose International's growth, Sue Bhatia has established the firm as the largest woman-owned business in St. Louis, Missouri. Her accolades include recognition as a 2024 WBE Star by the Women's Business Enterprise National Council (WBENC). Sue emphasizes ethical leadership and supports women entrepreneurs passionately.

Himanshu (Sue) Bhatia, Chief Executive Officer: Leading the company towards innovation in staffing and workforce solutions, ensuring continued success and influence in the industry.

Sunny Bhatia, President: Responsible for managing internal delivery mechanisms, Sunny ensures Rose International's high standards of service are consistently maintained.

Mission, Vision, and Values

Mission: To deliver outstanding Staffing and Total Talent Solutions empowering leading organizations globally to fulfill their objectives by sourcing, attracting, and retaining top talent.

Vision: To expand the company's global footprint by delivering exceptional talent solutions through a forward-thinking and skilled team supported by cutting-edge technology.

Values:

Ethics and Fairness: Committed to ethical decision-making for sustainable long-term value.

Thorough and Competent: Excellence in training and development to optimize employee performance.

Innovation and Creativity: Commitment to process improvement, enhancing client and associate outcomes.

Service Attitude: Maintaining a proactive and responsible service orientation.

Services and Market Position

Renowned for its strong customer service ethos, Rose International excels in delivering decentralized contact solutions with centralized delivery capability. Their exceptional compliance and audit processes differentiate them in the competitive staffing industry. With a focus on delivering customized staffing solutions, Rose International ensures the provision of elite talent at competitive pricing, while effectively managing compliance risks.

Company Size and Clientele

Operating with over 6,000 employees, Rose International provides solutions to more than 150 clients, including top-tier corporate and government entities across the United States. By adhering to best practices and employing an entrepreneurial service methodology, the company successfully caters to a wide array of industries.

Technological Edge

Rose International harnesses state-of-the-art technology to enhance delivery and operational efficiencies, thereby empowering robust IT and workforce management solutions.

Competitive Landscape

Positioned competitively in the market, Rose International contends with leading firms such as NextGen, Ask Staffing, Eliassen Group, Pinnacle Group, Kelly Mitchell, Epitec, JM Neil and Associates, Chief of Staff KC, Concero, and GrowthAssistant. This competitive pool highlights diverse market approaches, each with unique operational scales and strategies.

Notable Competitors:

1. JM Neil and Associates: Specializes in government contracting, staff services, with $0.9 million in annual revenue from 13 employees.
2. Chief of Staff KC: Delivers culturally-fit recruiting services, generating $3.9 million in revenue with 17 employees.
3. Concero: Engages in IT and financial services recruitment, earning $22.5 million with 239 employees.
4. GrowthAssistant: Provides offshore marketing and administrative support to global firms with agile, scalable solutions.

Key Personnel

Larry Crane, Chief Financial Officer

Hans de Bruijn, Vice President

Anissa Hennion, Senior Vice President, Total Talent Solutions

Phil Black, Vice President, Contingent Workforce Services

Market Position and Strategy

Maintaining a competitive edge through service diversification and robust recruitment models tailored to client needs, Rose International focuses on fostering lasting partnerships and advancing employee development. The company's strategies are aligned with business objectives of providing top-tier workforce solutions, thereby enhancing its market presence amidst evolving industry dynamics.