rosental-organics-gmbh Research by SuperAGI

Company Overview

Rosental Organics GmbH is a skincare brand based in Berlin, Germany. Established in 2017, the company specializes in pure natural cosmetics that aim to balance the skin while promoting holistic healing for the mind, body, and soul. Their products are cruelty-free, made from high-quality ingredients, and designed to enhance natural beauty.

Core Philosophy: The brand firmly believes that effective skincare is intrinsically linked to overall well-being. This philosophy is reflected in their diverse range of products, including skincare, haircare, face yoga, makeup, and various supplements.

Market Presence: Known for their wide range of products, Rosental Organics offers a unique selection under several categories such as “Face Yoga,” “Nacht Essentials,” “Sets,” and more. Their products, such as the Botanical Lifting Effect Serum and the EMS Cleansing Brush, are popular among users, with customer reviews highlighting their effectiveness.

Leadership Team

Alexander Pelz – Co-Founder, Managing Director & Chief Executive Officer

Role: Alexander Pelz, based in Berlin, Germany, is at the helm of Rosental Organics, leading the company’s strategic direction and operations.

Background: Experienced in the eCommerce and beauty sector, Alexander has played a pivotal role in establishing Rosental Organics as a trusted skincare brand.

Tung Nguyen – Co-Founder & Data Science

Role: As Co-Founder, Tung Nguyen oversees data science and automation efforts at Rosental Organics.

Background: Tung brings extensive experience in data science and automation, crucial for the company’s growth and efficiency.

Alina Ingwersen – Head of Brand and Operations

Role: Leading the brand and operational strategies for Rosental Organics.

Background: Based in Berlin, Alina extends her expertise from previous roles to enhance the brand’s market presence and operational efficiency.

Patrick Roessle – Head of Social Marketing and Growth

Role: Patrick oversees Rosental Organics’ social marketing strategies, aiming to accelerate growth through effective use of social media.

Background: With a strong background in social marketing, Patrick has been instrumental in driving the company's digital presence and customer engagement.

Maleen Liepke – Senior Product and Project Manager

Role: Responsible for product innovation, growth potential identification, and managing cross-functional projects.

Background: Maleen brings strategic vision and agile expertise to handle complex product management tasks efficiently.

Jessica Rätz – Human Resources Manager

Role: Jessica is focused on HR management at Rosental Organics, ensuring a motivated and skilled workforce.

Background: Joined Rosental Organics in January 2024, enhancing the company’s HR capabilities.

Josephine Heilborn – Senior Influencer Marketing Manager

Role: Leading influencer marketing efforts to promote Rosental Organics products through strategic partnerships.

Background: Expert in creating and managing influencer marketing campaigns to drive brand visibility and sales.

Market Strategy and Achievements

Holistic Healing Philosophy: Rosental Organics leverages a unique selling proposition by merging skincare health with overall well-being, appealing to a market increasingly aware of holistic health benefits.

Product Range and Quality: Their product lines include innovative skincare treatments like the Hydrating Oil with Pure Squalane and the Décolleté Glow Serum with Alpine Star Stem Cells, each receiving high praise in customer reviews.

Strong Customer Base: The brand boasts over 432,582 satisfied customers and a high customer rating of 4.82 based on 11,909 reviews.

Innovative Marketing: Effective use of social media and influencer marketing has significantly boosted the company’s brand recognition and customer loyalty.

Global Reach and Accessibility: Products are available through their comprehensive online shop, ensuring easy access to their diverse product range.

Customer Testimonials

The company’s products have garnered positive feedback from customers:

Hydrating Oil with Pure Squalane: Customers describe it as "very rich" and effective in hydrating the skin.

EMS Cleansing Brush: Users praise its effectiveness, labeling it as a "super investment."

Décolleté Glow Serum: Known for its brilliant glow and nourishing properties, making it a favorite among consumers.

Key Financial Metrics

While specific financial figures such as revenue or funding amounts are not disclosed in the available data, Rosental Organics has established itself as a profitable and expanding business within the natural cosmetics sector.

Current Focus and Initiatives

Sustainability and Ethical Standards: Commitment to producing cruelty-free and natural products aligns with growing consumer demand for ethical beauty products.

Innovation Pipeline: Continuously introducing new products and enhancing existing ones to keep up with beauty and wellness trends.

Customer-Centric Approach: Focused on providing personalized skincare routines and leveraging customer feedback to improve service and product offerings.

Competitor Analysis

1. LR Health & Beauty Systems GmbH

Headquarters: Ahlen, Germany.

Founded: 1985.

Employee Count: Around 1,200 employees with hundreds of thousands of registered community members.

Specialties: Nutritional supplements, Aloe Vera-based products, cosmetics, direct sales, and social commerce.

Key Offerings:

LR Health & Beauty is renowned for their wide array of health and beauty products, with a particular focus on Aloe Vera. They operate in 32 countries and produce high-quality nutritional supplements and cosmetics.

2. BABOR

Headquarters: Aachen, Germany.

Founded: 1956 by Dr. Michael Babor.

Ownership: Family-owned company.

Employee Count: 450 at headquarters; over 600 globally.

Key Offerings:

BABOR specializes in professional beauty treatment systems and skincare products often available in spas worldwide. Known for its innovative ampoule technology, the company has a strong presence in over 70 countries.

3. Yepoda

Headquarters: Berlin, Germany.

Founded: 2020.

Specialties: K-Beauty with natural, vegan, and cruelty-free products.

Key Offerings:

Focused on offering sustainable, effective K-Beauty products, Yepoda emphasizes clean beauty practices with products formulated specifically for the European market.

4. Allies of Skin

Headquarters: Singapore.

Founded: 2016 by Nicolas Travis.

Specialties: Advanced skincare solutions with clinically proven actives.

Key Offerings:

Allies of Skin products are characterized by their science-led formulations, aimed at delivering maximal results with minimal steps. They have gained recognition for their efficiency and customer-centric approach.

5. Primavera Life GmbH

Headquarters: Germany.

Founded: 1986.

Specialties: Aromatherapy and natural skincare products.

Certifications: Known for NATRUE certification indicating organic and natural content.

Key Offerings:

Primavera Life combines extensive experience in aromatherapy with a holistic approach to skincare. Their product line includes oils, bath, and skincare products that align with sustainable practices.