Company Market Research Report: Rostrum

Company Overview

Name: Rostrum

Mission: Rostrum is a full-service communications agency that aims to deliver outstanding PR, content, and influencer marketing while specializing in financial services, professional services, consumer, and corporate campaigns.

Founded By: No information is available.

Key People:

Mark Houlding, Founder and CEO

Nick Bolshaw, Chief Operating Officer

Michael Kahn, Chief of Staff

Sophie Mellish, Director of Integrated Communications

Ben Wright, Director of Public Relations

Headquarters: No specific information is provided.

Number of Employees: More than thirty employees.

Revenue: No information is available.

Known For: Rostrum is recognized as one of the top B2B agencies and a PR Week Top 100 agency in the UK. The agency creates campaigns that allow clients to exceed expectations through creative PR, content, and influencer marketing strategies.

Products and Services

Services Offered

1. PR Campaigns & Strategy:

Rostrum uses proven PR techniques for communication that meets distinct business objectives.

2. Social Media Strategy:

The agency advises on enhancing engagement and increasing relevant followers, while managing communications through a central hub.

3. Content Marketing:

Creating engaging content across various formats and platforms to develop brand narratives.

4. Design:

Crafting designs in alignment with client branding for impactful communication.

5. Research:

Conducting market research to gauge audience perception and inform messaging strategies.

6. Influencer Marketing:

Leveraging key influencers to reach target demographics effectively.

7. Crisis Communications:

Developing robust plans to manage organizational reputation during crises.

8. International PR:

Extending PR capabilities to meet international market needs.

Key Features of Products

Integration of different communication methods to deliver coherent and engaging campaigns.

Use of social listening tools to gather insights and tailor content accordingly.

Custom branding strategies to position clients as thought leaders.

Extensive research and analytic capabilities to refine strategies based on market trends.

Recent Developments

1. Client Appointments:

Rostrum was appointed by Cohort Capital for an integrated PR and content marketing campaign to enhance the firm's profile in high-net-worth and real estate sectors.

Phoenix Equity Partners retained Rostrum for an integrated communications brief aimed at enhancing their branding and communications strategy.

2. Promotions and Personnel Changes:

Michael Kahn was promoted to Chief of Staff, and Nick Bolshaw became Chief Operating Officer, reflecting a commitment to sustainable growth and positive team culture.

3. Partnerships:

Rostrum joined the socio-economic diversity organization, Progress Together, to address diversity issues within the financial services sector.

4. Media and Outreach:

Rostrum continues producing the "Managing Reputational Risk" podcast series, offering insights on PR and media crisis management.

5. Content Strategies:

Development of digital storytelling and content hubs for international law firm Cleary Gottlieb to highlight their expertise and engage audiences.

6. Annual Campaigns:

Continued success of the "Bank of Mum and Dad" campaigns for Legal & General, achieving significant media coverage and social media engagement.

Conclusion

Rostrum stands out in the competitive London PR agency market by combining tailored PR and content strategies to drive client success. With expertise in various fields, including crisis management and influencer marketing, Rostrum is committed to delivering high-value communication that achieves measurable outcomes.

rostrum