Rosy Wellness Company Profile

Background

Founded in 2018 by Dr. Lyndsey Harper, Rosy Wellness is a Dallas-based femtech startup dedicated to addressing women's sexual health issues. Recognizing that approximately 43% of women experience sexual health problems, Dr. Harper, a board-certified OB/GYN, established Rosy to provide evidence-based resources and interventions. The company's mission is to revolutionize the way women and healthcare providers approach, discuss, and treat women's sexual health concerns. By leveraging technology, Rosy aims to bridge existing gaps in care and empower women to take control of their sexual wellness.

Key Strategic Focus

Rosy Wellness focuses on delivering personalized solutions for women's sexual health through its freemium app platform. The app offers a comprehensive suite of features, including educational content, self-help resources, and a supportive community. By collaborating with healthcare professionals, Rosy ensures that its offerings are grounded in scientific research and tailored to meet the diverse needs of women across different life stages. The company targets a broad demographic, aiming to serve women from menstruation through menopause and beyond.

Financials and Funding

Since its inception, Rosy Wellness has successfully secured a total of $5 million in funding. The funding history includes:

November 2021: Closed a $2 million seed round led by True Wealth Ventures, with participation from Portfolia's Femtech II Fund and Mindshift Capital.

February 2023: Raised $1.2 million in a bridge funding round, bringing the total funding to $4.2 million.

November 2024: Total funding reached $5 million, with investors including True Wealth Ventures, Portfolia, HealthX, Cultivation Capital, and Mindshift Capital.

The capital has been utilized to enhance the platform's development, expand the team, and conduct original research in women's sexual health.

Technological Platform and Innovation

Rosy's platform is distinguished by its evidence-based approach, developed in collaboration with doctors and psychologists. The app provides:

Educational Content: Short videos and articles addressing various aspects of sexual health.

Self-Help Resources: Tools and exercises designed to improve sexual function and well-being.

Community Support: A safe space for women to discuss their experiences and seek advice.

The platform's efficacy is supported by studies indicating significant improvements in users' sexual function, including desire, arousal, orgasm, and lubrication.

Leadership Team

Dr. Lyndsey Harper, M.D., FACOG, IF: Founder and CEO. A board-certified OB/GYN with over a decade of experience, Dr. Harper recognized the lack of resources for women's sexual health and founded Rosy to address this gap. She is also an associate professor of OB/GYN at the Texas A&M College of Medicine and a Fellow of the International Society for the Study of Women's Sexual Health.

Mark Zepeda: Chief Technology Officer. An experienced software leader, Zepeda joined Rosy to oversee the technological development and scalability of the platform.

Competitor Profile

Market Insights and Dynamics

The women's sexual health market is a rapidly growing segment within the broader femtech industry. Despite the high prevalence of sexual health issues among women, the market has been historically underserved, presenting significant opportunities for innovation and growth. The increasing acceptance of digital health solutions and the destigmatization of sexual health discussions contribute to the market's expansion.

Competitor Analysis

Rosy Wellness operates in a competitive landscape with several notable players:

7 Cups: Offers online therapy and emotional support, including services related to sexual health.

Amwell: Provides telehealth services covering a wide range of medical issues, including women's health.

Big Health: Focuses on digital therapeutics for mental health, which can intersect with sexual wellness.

Lyra Health: Offers mental health care services, including therapy for sexual health concerns.

While these companies provide related services, Rosy's specialization in women's sexual health and its evidence-based, physician-founded approach set it apart in the market.

Strategic Collaborations and Partnerships

Rosy has engaged in significant collaborations to enhance its offerings:

Roche Diagnostics: Partnered to create and test an in-app series focused on encouraging cervical cancer education and screening.

LevLane Advertising: Collaborated to release a white paper titled "The Women Are Not Alright," addressing critical issues in women's health.

These partnerships underscore Rosy's commitment to expanding its impact and addressing a broad spectrum of women's health issues.

Operational Insights

Rosy Wellness's strategic focus on evidence-based, personalized solutions for women's sexual health positions it uniquely in the market. The company's collaborations with healthcare professionals and organizations enhance its credibility and reach. By addressing a historically underserved area with a comprehensive and accessible platform, Rosy differentiates itself from competitors and strengthens its market position.