Round Barn Labs Company Profile

Background

Overview

Round Barn Labs (RBL) is a performance marketing agency specializing in affiliate, influencer, and partner marketing, as well as paid social, search, and programmatic marketing. Founded in 2014 and headquartered in Austin, Texas, RBL collaborates with high-growth B2C e-commerce and marketplace clients to drive customer acquisition and retention through data-driven strategies.

Mission and Vision

RBL's mission is to help brands build trust, drive conversions, and accelerate growth by connecting them with credible influencers, affiliates, and publishers. Their vision is to transform marketing by focusing on authentic third-party endorsements that resonate with consumers, moving beyond traditional advertising methods.

Primary Area of Focus

RBL focuses on performance marketing strategies that encompass affiliate, influencer, and partner marketing, as well as paid social, search, and programmatic marketing. They aim to enhance growth and engagement for their clients through partnerships with influencers and affiliates.

Industry Significance

Operating within the advertising services industry, RBL has established itself as a leader in innovative, high-growth, and efficient affiliate and influencer marketing. Their approach emphasizes data-driven strategies and authentic connections, setting them apart in a competitive market.

Key Strategic Focus

Core Objectives

RBL's core objectives include building trust, driving conversions, and accelerating growth for their clients by leveraging authentic third-party endorsements. They aim to optimize marketing spend and collaborate effectively to create lasting brand equity.

Specific Areas of Specialization

RBL specializes in:

Affiliate, influencer, and partner marketing

Paid social, search, and programmatic marketing

Conversion rate optimization (CRO) and landing page optimization

Experimentation and A/B testing

Key Technologies Utilized

RBL employs a modern tech stack that includes:

Social media platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest)

Analytics tools

Custom algorithms

These technologies enable them to deliver data-driven marketing solutions and enhance marketing effectiveness.

Primary Markets or Conditions Targeted

RBL primarily targets high-growth B2C e-commerce and marketplace clients in the U.S., focusing on sectors such as health and wellness, exercise and fitness, clothing and apparel, home and garden, pets, kids, and sports and gaming.

Financials and Funding

Funding History

As of February 2026, RBL has not publicly disclosed specific funding rounds or total funds raised. The company operates as a privately held entity.

Estimated Revenue

RBL's estimated annual revenue is approximately $1.6 million, with an estimated revenue per employee of $150,000.

Notable Investors

RBL has collaborated with startups backed by prominent venture capital firms, including Andreessen Horowitz (a16z), Social Capital Partners, Kleiner Perkins (KPCB), Google Ventures (GV), and First Round Capital.

Intended Utilization of Capital

While specific details on the utilization of capital are not publicly disclosed, RBL focuses on driving growth and enhancing marketing performance for its clients through strategic investments in data-driven marketing initiatives.

Pipeline Development

Key Pipeline Candidates

RBL has worked with a diverse range of clients, including:

Hired

Hopin

thredUP

ModCloth

Wyze

LiveNation

Nextdoor

Amazon

Meta (Facebook: Portal & Oculus)

KateFarms

Hatch

Tempo

Mobvoi

Atlassian

Future Fit

These collaborations highlight RBL's expertise in driving growth and enhancing marketing performance across various industries.

Stages of Clinical Trials or Product Development

As a marketing agency, RBL does not engage in clinical trials or product development. Their focus is on implementing marketing strategies to support the growth and success of their clients' products and services.

Target Conditions

RBL's marketing strategies are designed to address challenges related to customer acquisition, retention, and overall marketing performance for their clients.

Relevant Timelines for Anticipated Milestones

Specific timelines for anticipated milestones are not publicly disclosed. RBL's approach is tailored to meet the unique needs and objectives of each client, with a focus on delivering measurable results.

Technological Platform and Innovation

Proprietary Technologies

RBL has developed the TruPartner Score™, a proprietary algorithm designed to help tech brands identify and partner with the most authentic, high-performing affiliates and influencers based on data-driven insights and performance history.

Significant Scientific Methods

RBL employs data-driven strategies, including A/B testing, conversion rate optimization (CRO), and landing page optimization, to enhance marketing performance and drive growth for their clients.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, RBL's use of custom algorithms and data analytics tools indicates a commitment to leveraging advanced technologies to optimize marketing strategies and outcomes.

Leadership Team

Key Executive Profiles

Tye DeGrange: Founder and Chief Executive Officer. Tye has extensive experience in growth marketing and has worked with companies like Amazon, eBay, and Meta (Facebook: Portal & Oculus).

Mike McElhaney: Chief Operating Officer. Mike oversees operations and has been instrumental in scaling RBL's services.

Meaghan Jones: Director of Paid Marketing. Meaghan leads paid marketing initiatives, focusing on optimizing client acquisition strategies.

Paola Tirado: Account Manager. Paola manages client relationships, ensuring the successful execution of marketing strategies.

Jacqueline Klingman: Associate Account Manager, Affiliate & Influencer Marketing. Jacqueline supports affiliate and influencer marketing efforts, contributing to campaign success.

Leadership Changes

Specific details regarding recent leadership changes or appointments are not publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The performance marketing industry is experiencing significant growth, with affiliate marketing spending projected to increase by 49.8% from $9.1 billion in 2021 to $13.62 billion in 2024, representing a compound annual growth rate (CAGR) of 14.42%. Influencer marketing is also projected to reach $480 billion in 2025. This growth underscores the importance of authentic and data-driven marketing strategies.

Competitor Analysis

Key competitors in the performance marketing space include: