Company Research Report: Rowan, Inc.
Company Overview
Name:
Rowan
Mission of the Company:
The mission of Rowan is to provide a safe, fun, and celebratory ear piercing experience for people of all ages, performed by licensed nurses using the best possible practices.
Founded by:
Rowan was founded by Louisa Serene Schneider.
Key People in the Company:
- Louisa Serene Schneider (Founder)
- Caroline de Lasa (Chief Brand Officer)
Headquarters:
No information is available.
Number of Employees:
No information is available.
Revenue of the Company:
No information is available.
What the Company is Known For:
Rowan is known for reinventing the ear piercing experience by providing piercings done by licensed nurses, ensuring the highest standards of safety and hygiene. Unlike traditional mall or tattoo parlor experiences, Rowan combines medical expertise with a celebratory ambiance.
Products
Ear Piercing Services
- High Level Description:
Rowan offers ear piercings carried out by licensed nurses to ensure safe and hygienic procedures. The service includes a personalized consultation for selecting hypoallergenic jewelry suitable for healing and healed piercings.
- Key Features:
- Performed by licensed nurses.
- Use of hypoallergenic, premium metals.
- Piercing is positioned as a milestone celebration.
- Avoidance of traditional piercing guns, opting for needles or a special hand-pressurized device.
Hypoallergenic Jewelry
- High Level Description:
Rowan provides a collection of hypoallergenic jewelry including hoops, studs, and fine pieces made from premium metals such as 14K solid gold, gold vermeil, and sterling silver.
- Key Features:
- Designed to prevent allergic reactions.
- Available in various styles including trendy and classic options.
- Jewelry is packaged in innovative, sustainable, and eye-catching packaging, designed to appeal across gender spectrums.
Recent Developments
Recent Developments in the Company:
- Rowan has collaborated with The Paper Tube Co. to create sustainable packaging for its jewelry, enhancing the unboxing experience and serving as a keepsake for customers.
- The packaging has been successfully rebranded to be more inclusive and appealing across different demographics.
New Products Launched:
No explicit new products were mentioned, but Rowan has emphasized innovation in its packaging solutions to better display and protect its jewelry.
New Features Added to Existing Products:
The introduction of packaging allows for functionality beyond simple storage, as it can be reused as a keepsake, adding value to Rowan's jewelry products.
New Partnerships:
Rowan established a partnership with The Paper Tube Co. to create unique packaging solutions which are both functional and aligned with the brand’s identity.
This report provides an overview based on available data regarding Rowan's focus on safe ear piercing experiences led by nurses, a strong emphasis on hypoallergenic jewelry, and recent developments in packaging innovation.
