rox Research by SuperAGI

Rox is a multifaceted company with diverse operations spanning energy drinks, transportation, security software, jewelry retail, mining, and automotive industries. Below is a comprehensive profile of Rox, structured to provide detailed insights into its various divisions.

Background

ROX Company GmbH
Established in 1995 and headquartered in Innsbruck, Austria, ROX Company GmbH specializes in the production of functional beverages, notably the ROX Energy Drink. The company's mission is to deliver high-quality energy solutions that enhance performance during demanding times. Over the past three decades, ROX has expanded its presence across numerous countries in Africa and Europe, solidifying its position in the energy drink market.

The Rox (Rapid Overland Xpress)
Founded in 2019 by former Virginia State Senator and Amerigroup Founder Jeff McWaters, The Rox offers luxury transportation services between Virginia Beach and Washington D.C. The company aims to address transportation challenges affecting jobs, the economy, and quality of life by providing efficient and comfortable travel options.

Rox (Security Software)
Based in San Francisco, California, Rox operates within the security software industry. The company is committed to enhancing data security measures, striving to meet and surpass established best practices in the field.

ROX (Jewelry Retail)
Established in 2002 by Kyron Keogh and Grant Mitchell, ROX is a British jeweler headquartered in Glasgow, United Kingdom. The company has grown to become a prominent player in the jewelry and watch retail industry, with an expected turnover exceeding £20 million in 2022.

Rox Resources Ltd
Rox Resources Ltd is an Australian gold exploration and development company focused on projects in Western Australia. Its major projects include the Youanmi Gold Project and the Mt Fisher - Mt Eureka Project, targeting the gold mining market in the region.

Rox Motor
Founded in 2021 and headquartered in Shanghai, China, Rox Motor develops intelligent devices and systems for new energy vehicles. The company focuses on innovations in new energy power, smart cockpits, and autonomous driving technologies.

Key Strategic Focus

ROX Company GmbH
The strategic focus is on expanding the global footprint of ROX Energy Drinks by seeking distribution and cooperation partners, particularly importers, to market the product exclusively in new regions.

The Rox (Rapid Overland Xpress)
The company aims to provide a luxury travel experience between Virginia Beach and Washington D.C., addressing transportation inefficiencies and enhancing commuter comfort.

Rox (Security Software)
Rox is dedicated to advancing data security and privacy through continuous enhancement of security measures, aiming to exceed industry standards.

ROX (Jewelry Retail)
The strategic objective is to solidify its position in the luxury jewelry market by offering high-quality products and exceptional customer service, aiming for significant revenue growth.

Rox Resources Ltd
The company focuses on the exploration and development of gold resources in Western Australia, with key projects like the Youanmi Gold Project and the Mt Fisher - Mt Eureka Project.

Rox Motor
Rox Motor's strategic focus is on developing intelligent technologies for new energy vehicles, including three-electric technology, intelligent cockpits, and autonomous driving solutions.

Financials and Funding

ROX Company GmbH
The company has established a strong market presence over 30 years, though specific financial details are not publicly disclosed.

The Rox (Rapid Overland Xpress)
With an estimated revenue of $329,000 and a small team of three employees, The Rox operates within the transportation industry.

Rox (Security Software)
The company reports a revenue of $2 million and employs 24 individuals, focusing on security software solutions.

ROX (Jewelry Retail)
ROX anticipates a turnover exceeding £20 million in 2022, supported by a team of 85 employees.

Rox Resources Ltd
In February 2025, Rox Resources Ltd signed an agreement to sell the Mt Fisher Gold Project in Western Australia to High-Tech Metals for US$1.5 million.

Rox Motor
The company has raised significant funding, including a $70 million Series D1 round in October 2023, with a total of 11 investors supporting its growth in the new energy vehicle sector.

Pipeline Development

ROX Company GmbH
The company continues to develop and distribute its flagship product, ROX Energy Drink, in various sizes to meet global demand.

Rox Resources Ltd
The company is advancing its Youanmi Gold Project and the Mt Fisher - Mt Eureka Project, focusing on exploration and development activities in Western Australia.

Rox Motor
Rox Motor is developing intelligent technologies for new energy vehicles, including innovations in new energy power, smart cockpits, and autonomous driving systems.

Technological Platform and Innovation

ROX Company GmbH
The company's energy drinks are formulated with a blend of taurine, glucuronolactone, caffeine, selected vitamins, and carbohydrates to enhance energy levels and performance.

Rox (Security Software)
Rox focuses on developing security and privacy solutions, continuously enhancing data security measures to meet and surpass best practices.

Rox Motor
The company specializes in intelligent technologies for new energy vehicles, including three-electric technology, intelligent cockpits, and autonomous driving solutions.

Leadership Team

ROX Company GmbH
Specific details about the leadership team are not publicly disclosed.

The Rox (Rapid Overland Xpress)

Jeff McWaters: Founder, former Virginia State Senator and Amerigroup Founder.

Rox (Security Software)
Specific details about the leadership team are not publicly disclosed.

ROX (Jewelry Retail)

Igor Utkin: CEO.

Rox Resources Ltd

Phillip Wilding: Chief Executive Officer since 2024.

Stephen Dennis: Chairman since 2015.

Rox Motor

Feng Yan: Co-Founder & Chief Executive Officer.

Jing Chang: Chairman & Co-Founder.

Leadership Changes

Rox Resources Ltd
In 2024, Phillip Wilding was appointed as Chief Executive Officer, and Trevor O’Connor became Secretary.

Competitor Profile

ROX Company GmbH
Competes with other energy drink manufacturers in the global market.

The Rox (Rapid Overland Xpress)
Competes with other luxury transportation services between Virginia Beach and Washington D.C.

Rox (Security Software)
Competes with other security software providers focusing on data security and privacy solutions.

ROX (Jewelry Retail)
Competes with other luxury jewelry retailers in the UK market.

Rox Resources Ltd
Competes with other gold exploration and development companies in Western Australia.

Rox Motor
Competes with other new energy vehicle manufacturers and technology developers in China.