Royal Caribbean Group Company Research Report

Company Overview

• Name: Royal Caribbean Group

• Mission: To deliver the best vacations responsibly.

• Founded: 1968

• Founders: Ed Stephan, Sigurd Skaugen, Anders Wilhemsen, and Gotaas Larsen.

• Key People:

• Jason Liberty, President and CEO

• Michael Bayley, President and CEO, Royal Caribbean International

• Laura Hodges Bethge, President, Celebrity Cruises

• Bert Hernandez, President, Silversea

• Naftali Holtz, Chief Financial Officer

• Palle Laursen, Executive Vice President and Head of Marine

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Offering unrivaled vacation experiences across a global fleet of 68 ships, including distinguished brands like Royal Caribbean International, Celebrity Cruises, and Silversea Cruises.

Products

Cruise Brands

1. Royal Caribbean International

• Revolutionized vacations with game-changing ships and private destinations.

• Known for thrilling vacations and family-friendly experiences.

2. Celebrity Cruises

• Offers premium travel and ultimate vacation experiences.

3. Silversea

• Provides ultra-luxury and expedition cruise experiences.

Joint Ventures

• Owns 50% of TUI Cruises and Hapag-Lloyd Cruises.

Private Destinations

• Perfect Day Collection: A series of private destinations such as Perfect Day at CocoCay in The Bahamas.

Recent Developments

New Products and Features

• Royal Beach Club: Under construction in Nassau, The Bahamas, set to open in 2025. Features include local Bahamian cultural experiences, food, music, and three pools with swim-up bars.

• Perfect Day Mexico: A new destination in Mahahual, set to open in 2027, which will include a waterpark, beaches, and restaurants.

Sustainability Initiatives

• Decarbonization Efforts: Comprehensive updates on progress towards net-zero emissions, including successful biofuel trials and introduction of waste-to-energy systems on ships.

• Coral Restoration: Partnership with the University of Miami’s Rescue a Reef program to restore coral reefs off South Florida.

Technology and Connectivity

• Starlink Internet: Deployment of Starlink high-speed, low-latency internet on ships and in Alaskan communities like Sitka and Juneau.

Expansion of Fleet

• New Icon Class Ships: Agreement with Meyer Turku for a new Icon Class ship, with options for more in the future.

• Silversea Hotel Development: Construction underway for the southernmost hotel in Puerto Williams, Chile, to enhance Antarctica expeditions.

Leadership Changes

• Bert Hernandez Named Brand President of Silversea: Enhancing leadership in luxury expedition travel.

Partnerships and Community Engagement

• Collaboration with Sitka Dock Company: Providing internet solutions during outages.

• Coral Gardening and Local Artist Programs: Enriching community experiences and supporting local cultures through art and environmental initiatives.

Market Recognition

• Industry-First Loyalty Program: Launch of a loyalty status match program across Royal Caribbean, Celebrity Cruises, and Silversea, offering matched status and benefits across brands.

These strategies and developments underline Royal Caribbean Group’s continuous effort in pioneering vacation experiences while emphasizing sustainability and innovation.