Company Research Report on Royal Pas Reform

Company Overview

Company Information

• Name: Royal Pas Reform

• Mission: "For the highest number of best quality chicks"

• Founded: 1919

• Founders: Gerrit Pas

• Key People:

• Eric Stodel, CEO

• Bouke Hamminga, Director International Sales & Business Development

• Henry Arts, Marketing Director

• Headquarters: Bovendorpsstraat 11, 7038 CH Zeddam, The Netherlands

• Number of Employees: Approximately 150+

• Revenue: Around €283,000,000 in 2022

• Parent Company: Hydratec Industries NV

What the Company is Known For

Royal Pas Reform is the only single-source supplier of integrated hatchery solutions in the world. It is known for its innovative, data-driven incubation technologies that optimize the hatching process to maximize the quality and number of chicks.

Products

SmartSense™

• Description: A series of fully connected, data-driven incubators that 'sense' the needs of growing embryos.

• Key Features:

• Adaptive incubator control and predictive process information.

• Modular design for managing conditions per incubator section.

• Integrated webcam for remote inspection.

• Energy Saving Module™ (ESM™) and Adaptive Metabolic Feedback™ (AMF™) for efficiency and optimized embryo environment.

SmartVac

• Description: Advanced in-ovo vaccination and nutrition system.

• Key Features:

• Dual needle system for safe vaccination.

• Embryo Soft Touch® (EST®) technology for precise injection depth.

• Reduced labor costs and uniform vaccine delivery.

• Controlled hygienic conditions and selective inoculation.

SmartStart™

• Description: Post-hatch feeding solutions using natural deep eutectic solvents (NADES).

• Key Features:

• Flexible post-hatch feeding with precision feeding and intelligent lighting.

• Promotes development and robustness of day-old chicks.

• Helps in the reduction of antibiotics.

• Maximum flexibility and optimum hygiene.

Recent Developments

New Products and Features

• Canada’s McKinley Hatchery Expansion (14 May 2024)

• Implementation of 5x SmartSetPro™ 6 setters and 12x SmartHatchPro™ hatchers.

• Annual production goal to exceed 12 million day-old leghorn chicks.

• New Hatchery Operation in Tanzania by Silverlands (27 March 2024)

• Introduction of 6 x SmartSetPro™4 setters and 4 x SmartHatchPro™ hatchers.

• Advanced climate control systems and SmartCenterPro™ for process control.

Other Recent Developments

• Farewell to Henk Markhorst (25 March 2024)

• Death of a dear colleague, Henk Markhorst, at age 72.

• Celebration of Diversity (10 March 2024)

• Activities undertaken to support Plan International’s ‘Return to sender’ project, raising €5,500.00.

• Decade of Innovation in North America (16 January 2024)

• Celebration of ten years since the establishment of Pas Reform North America.

Partnerships and Collaborations

• Collaboration with Ross Central Africa and Aviagen (5 February 2023)

• Interactive Hatchery Management Training programme held in Lusaka, Zambia, training hatchery professionals.

Scheduled Events

• Hatchery Management Training

• Date: 30 September 2024

• Location: Doetinchem, Netherlands

• VIV Africa

• Date: 2 October 2024

• Location: Kigali Convention Centre, Kigali, Rwanda

• Agroworld

• Date: 30 October 2024

• Location: Almaty "Atakent" IEC, Almaty, Kazakhstan

Conclusion

Royal Pas Reform, with over 100 years of experience in the poultry sector, remains a cornerstone in the global hatchery solutions market. Through continuous innovation and strategic collaborations, they are committed to delivering superior hatchery solutions and maintaining a leading position in the industry.