Rozana Company Profile

Background

Rozana is a multifaceted company operating in various sectors, including health and body care, food production, furniture design, and e-commerce. Established in 2012 in Turkey, Rozana began as a health and body care company, adhering to international standards and utilizing high-quality resources to meet customer requirements. The company aims to cover all body care needs, emphasizing honesty, service, and continuous investment in research and development to provide products with the latest technology.

Key Strategic Focus

Rozana's strategic focus encompasses several key areas:

• Health and Body Care: Offering a comprehensive range of products that adhere to international quality and safety standards, ensuring customer well-being.

• Food Production: Providing a diverse selection of food products, including dried fruits, nuts, spices, pulses, and honey, with a commitment to quality and sustainability.

• Furniture Design: Specializing in designing and manufacturing furniture for hotel and apartment projects, with a focus on modern and comfortable living spaces.

• E-commerce: Operating a rural commerce platform in India, connecting rural communities to online commerce through a network of micro-entrepreneurs.

Financials and Funding

Rozana has diversified its operations across multiple sectors, each with its own financial trajectory:

• Health and Body Care: Specific financial details are not publicly disclosed.

• Food Production: The company has been providing excellent food products for over 25 years, with a diverse customer base and a wide range of products.

• Furniture Design: Financial specifics are not publicly available.

• E-commerce: Rozana.in, the e-commerce arm, has secured significant funding to support its growth:

• Pre-Series A Round: Raised $2.5 million in 2022.

• Series A Round: Raised $22.5 million in March 2024, led by Bertelsmann India Investments, with participation from Fireside Ventures and others.

Pipeline Development

Rozana's pipeline development varies across its sectors:

• Health and Body Care: The company offers a range of products, including women's health essentials, general health care, and baby care, with a focus on quality and safety.

• Food Production: Rozana imports a selection of spices and honey, ensuring premium quality and freshness.

• Furniture Design: Specializes in hotel and apartment furniture projects, offering modern and comfortable designs tailored to client needs.

• E-commerce: Rozana.in focuses on connecting rural communities to online commerce through a network of micro-entrepreneurs, aiming to become the leading P2P rural commerce platform in India.

Technological Platform and Innovation

Rozana leverages various technological platforms and innovations:

• Health and Body Care: Utilizes international standards and the latest technology in product development.

• Food Production: Emphasizes efficient processing and safe shipping methods.

• Furniture Design: Offers 3D modeling of furniture designs tailored to client specifications.

• E-commerce: Rozana.in employs AI and data science to cater to the unique local demands of rural India, connecting over 1 billion Indians outside traditional online commerce channels.

Leadership Team

Rozana's leadership team includes:

• Ankur Dahiya: Co-Founder and CEO of Rozana.in, leading the company's vision and growth strategies.

• Adwait Vikram Singh: Co-Founder and Chief Strategy Officer, focusing on strategic initiatives and partnerships.

• Mukesh Christopher: Co-Founder and Chief Operating Officer, overseeing daily operations and logistics.

• Prithvi Pal Singh: Co-Founder, contributing to the company's overall direction and development.

Competitor Profile

Rozana operates in diverse sectors, each with its own competitive landscape:

• Health and Body Care: Competes with other cosmetic and health product companies adhering to international standards.

• Food Production: Faces competition from global and local food product suppliers.

• Furniture Design: Competes with other furniture design and manufacturing companies specializing in hotel and apartment projects.

• E-commerce: In the rural commerce sector, Rozana.in competes with platforms like Meesho, GlowRoad, and Snapdeal, which also aim to connect rural communities to online commerce.

Strategic Collaborations and Partnerships

Rozana has engaged in strategic collaborations to enhance its offerings:

• E-commerce: Rozana.in partnered with Prajjo to drive workforce empowerment and performance excellence.

Operational Insights

Rozana's operations are characterized by:

• Health and Body Care: Strict adherence to hygiene protocols and international quality standards.

• Food Production: Efficient processing and safe shipping methods, with a diverse product range.

• Furniture Design: Tailored designs for hotel and apartment projects, with a focus on modern and comfortable living spaces.

• E-commerce: A peer-to-peer network of over 18,000 village-based partners ensures last-mile delivery to rural communities.

Strategic Opportunities and Future Directions

Rozana is poised for growth through:

• Health and Body Care: Expanding product lines and entering new markets.

• Food Production: Enhancing global distribution and introducing new product varieties.

• Furniture Design: Expanding into new regions and increasing project scale.

• E-commerce: Scaling operations to reach more rural communities and increasing the number of micro-entrepreneurs.

Contact Information

• Website: Rozana Health and Body Care, Rozana Foodstuff, Rozana Furniture Design, Rozana.in E-commerce

• Social Media: Twitter